or


[06/22/10 - 09:35 AM]
ABC Wins Its 4th Straight Monday with the Bachelorette and True Beauty
ABC spins the numbers for Monday, June 21.

[via press release from ABC]

ABC Wins its 4th Straight Monday with The Bachelorette and True Beauty

Some early points for ABC's Monday ahead of the regular press release.

With The Bachelorette and True Beauty, ABC took first place on Monday night in both Total Viewers (7.3 million) and Adults 18-49 (2.5/8). In fact the Net ranked #1 in Adults 18-49 for its 3rd consecutive Monday, beating second-place CBS by 32% (1.9/6), third-place Fox by 67% (1.5/5) and fourth-place NBC by 92% (1.3/4). In fact ABC ranked #1 in all 6 half-hours of the evening among Adults 18-49.

· Building its overall Monday audience year to year for the 4th straight week, ABC was up over the year-ago Monday (6/22/09) by 1.5 million viewers and 25% in Adults 18-49 (5.8 million and 2.0/6).

Once again leading its 2-hour time period, ABC's The Bachelorette finished #1 for the 4th week in a row, dominating its nearest 8-10pm competition (CBS) by 1.3 million viewers (8.2 million vs. 6.9 million) and by 35% (2.7/9 vs. 2.0/6). The show gained viewers and young adults during each half-hour of its 2-hour broadcast.

· The Bachelorette stood as Monday's #1 program in Adults 18-49 for the 2nd week in a row and registered as the night's definitive #1 television show for the 4th week running across all key Women demographics (W18-34/W18-49/W25-54).

· The Bachelorette built its overall audience from the year-ago night for the 3rd week in a row, surging by double-digit percentages in Total Viewers (+21%) and Adults 18-49 (+17%). Hitting a summer-high in Adults 18-49, the show posted its top rating since its season opener coming out of the DWTS finale, on the concluding Monday of the TV Season (5/24/10).

During the 10 o'clock hour, ABC's True Beauty ran #1 against its network competition for the 3rd consecutive week in Adults 18-49. The ABC unscripted series beat out NBC's original scripted series, Persons Unknown, by best-yet margins in both Total Viewers (+2.2 million - 5.4 million vs. 3.2 million) and Adults 18-49 (+82% - 2.0/6 vs. 1.1/3).

· True Beauty achieved season-highs with Adults 18-49, Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).

· True Beauty once again substantially improved its time period for ABC, over the year-ago night with original programming, boosting the hour by 1.5 million viewers and by 43% in Adults 18-49 (3.9 million and 1.4/4 on 6/22/09 w/ Here Come the Newlyweds).

Quick Take for Monday, June 21, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 for the 3rd Consecutive Monday in Adults 18-49, Topping CBS by 32%, Fox by 67% and NBC by 92%

ABC's "The Bachelorette" Leads its Slot for the 4th Week in a Row in Viewers And Young Adults, Hitting a Summer High in Adults 18-49

At 10pm, "True Beauty" Beats NBC's "Persons Unknown" by its Best-Yet Margins, Delivering Season Highs in Key Adult and All Key Women Demos

Monday Night (8:00-11:00 p.m.)

With "The Bachelorette" and "True Beauty," ABC took first place on Monday night in both Total Viewers (7.3 million) and Adults 18-49 (2.5/8). In fact the Net ranked No. 1 in Adults 18-49 for its 3rd consecutive Monday, beating second-place CBS by 32% (1.9/6), third-place Fox by 67% (1.5/5) and fourth-place NBC by 92% (1.3/4). ABC ranked No. 1 in all 6 half-hours of the evening among Adults 18-49.

· Building its overall Monday audience year to year for the 4th straight week, ABC was up over the year-ago Monday (6/22/09) by 1.5 million viewers and 25% in Adults 18-49 (5.8 million and 2.0/6).

"The Bachelorette" (8:00-10:00 p.m.)

Once again leading its 2-hour time period, ABC's "The Bachelorette" finished No. 1 for the 4th week in a row, dominating its nearest time-slot competition (CBS) by 1.3 million viewers (8.2 million vs. 6.9 million) and by 35% (2.7/9 vs. 2.0/6). The show gained viewers and young adults during each half-hour of its 2-hour broadcast.

· "The Bachelorette" stood as Monday's No. 1 program in Adults 18-49 for the 2nd week in a row and registered as the night's definitive No. 1 television show for the 4th week running across all key Women demographics (W18-34/W18-49/W25-54).

· "The Bachelorette" built its overall audience from the year-ago night for the 3rd week in a row, surging by double-digit percentages in Total Viewers (+21%) and Adults 18-49 (+17%). Hitting a summer high in Adults 18-49, the show posted its top rating since its season opener coming out of the "DWTS" finale, on the concluding Monday of the TV Season (5/24/10).

"True Beauty" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "True Beauty" ran No. 1 against its network competition for the 3rd consecutive week in Adults 18-49. The ABC unscripted series beat out NBC's original scripted series, "Persons Unknown," by best-yet margins in both Total Viewers (+2.2 million - 5.4 million vs. 3.2 million) and Adults 18-49 (+82% - 2.0/6 vs. 1.1/3).

· "True Beauty" achieved season-highs with Adults 18-49, Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).

· "True Beauty" once again substantially improved its time period for ABC over the year-ago night with original programming, boosting the hour by 1.5 million viewers and by 43% in Adults 18-49 (3.9 million and 1.4/4 on 6/22/09 w/ "Here Come the Newlyweds").

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 6/21/10.





  [june 2010]  
S
M
T
W
T
F
S
  


· BACHELORETTE, THE (ABC)
· HERE COME THE NEWLYWEDS (ABC)
· PERSONS UNKNOWN (NBC)
· TRUE BEAUTY (ABC)











most recent ratings | view all posts
[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.

[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:23 AM]
"The Bachelor: The Women Tell All" Grows from Its Year-Ago Telecast in Adults 18-49
ABC spins the numbers for Monday, March 2.

[03/03/15 - 08:03 AM]
"Live with Kelly and Michael" Builds to Its Strongest Week in More Than 1 Year
Disney/ABC Domestic Television spins the numbers for the week of February 16-20.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.