or


[06/22/10 - 09:35 AM]
ABC Wins Its 4th Straight Monday with the Bachelorette and True Beauty
ABC spins the numbers for Monday, June 21.

[via press release from ABC]

ABC Wins its 4th Straight Monday with The Bachelorette and True Beauty

Some early points for ABC's Monday ahead of the regular press release.

With The Bachelorette and True Beauty, ABC took first place on Monday night in both Total Viewers (7.3 million) and Adults 18-49 (2.5/8). In fact the Net ranked #1 in Adults 18-49 for its 3rd consecutive Monday, beating second-place CBS by 32% (1.9/6), third-place Fox by 67% (1.5/5) and fourth-place NBC by 92% (1.3/4). In fact ABC ranked #1 in all 6 half-hours of the evening among Adults 18-49.

· Building its overall Monday audience year to year for the 4th straight week, ABC was up over the year-ago Monday (6/22/09) by 1.5 million viewers and 25% in Adults 18-49 (5.8 million and 2.0/6).

Once again leading its 2-hour time period, ABC's The Bachelorette finished #1 for the 4th week in a row, dominating its nearest 8-10pm competition (CBS) by 1.3 million viewers (8.2 million vs. 6.9 million) and by 35% (2.7/9 vs. 2.0/6). The show gained viewers and young adults during each half-hour of its 2-hour broadcast.

· The Bachelorette stood as Monday's #1 program in Adults 18-49 for the 2nd week in a row and registered as the night's definitive #1 television show for the 4th week running across all key Women demographics (W18-34/W18-49/W25-54).

· The Bachelorette built its overall audience from the year-ago night for the 3rd week in a row, surging by double-digit percentages in Total Viewers (+21%) and Adults 18-49 (+17%). Hitting a summer-high in Adults 18-49, the show posted its top rating since its season opener coming out of the DWTS finale, on the concluding Monday of the TV Season (5/24/10).

During the 10 o'clock hour, ABC's True Beauty ran #1 against its network competition for the 3rd consecutive week in Adults 18-49. The ABC unscripted series beat out NBC's original scripted series, Persons Unknown, by best-yet margins in both Total Viewers (+2.2 million - 5.4 million vs. 3.2 million) and Adults 18-49 (+82% - 2.0/6 vs. 1.1/3).

· True Beauty achieved season-highs with Adults 18-49, Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).

· True Beauty once again substantially improved its time period for ABC, over the year-ago night with original programming, boosting the hour by 1.5 million viewers and by 43% in Adults 18-49 (3.9 million and 1.4/4 on 6/22/09 w/ Here Come the Newlyweds).

Quick Take for Monday, June 21, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 for the 3rd Consecutive Monday in Adults 18-49, Topping CBS by 32%, Fox by 67% and NBC by 92%

ABC's "The Bachelorette" Leads its Slot for the 4th Week in a Row in Viewers And Young Adults, Hitting a Summer High in Adults 18-49

At 10pm, "True Beauty" Beats NBC's "Persons Unknown" by its Best-Yet Margins, Delivering Season Highs in Key Adult and All Key Women Demos

Monday Night (8:00-11:00 p.m.)

With "The Bachelorette" and "True Beauty," ABC took first place on Monday night in both Total Viewers (7.3 million) and Adults 18-49 (2.5/8). In fact the Net ranked No. 1 in Adults 18-49 for its 3rd consecutive Monday, beating second-place CBS by 32% (1.9/6), third-place Fox by 67% (1.5/5) and fourth-place NBC by 92% (1.3/4). ABC ranked No. 1 in all 6 half-hours of the evening among Adults 18-49.

· Building its overall Monday audience year to year for the 4th straight week, ABC was up over the year-ago Monday (6/22/09) by 1.5 million viewers and 25% in Adults 18-49 (5.8 million and 2.0/6).

"The Bachelorette" (8:00-10:00 p.m.)

Once again leading its 2-hour time period, ABC's "The Bachelorette" finished No. 1 for the 4th week in a row, dominating its nearest time-slot competition (CBS) by 1.3 million viewers (8.2 million vs. 6.9 million) and by 35% (2.7/9 vs. 2.0/6). The show gained viewers and young adults during each half-hour of its 2-hour broadcast.

· "The Bachelorette" stood as Monday's No. 1 program in Adults 18-49 for the 2nd week in a row and registered as the night's definitive No. 1 television show for the 4th week running across all key Women demographics (W18-34/W18-49/W25-54).

· "The Bachelorette" built its overall audience from the year-ago night for the 3rd week in a row, surging by double-digit percentages in Total Viewers (+21%) and Adults 18-49 (+17%). Hitting a summer high in Adults 18-49, the show posted its top rating since its season opener coming out of the "DWTS" finale, on the concluding Monday of the TV Season (5/24/10).

"True Beauty" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "True Beauty" ran No. 1 against its network competition for the 3rd consecutive week in Adults 18-49. The ABC unscripted series beat out NBC's original scripted series, "Persons Unknown," by best-yet margins in both Total Viewers (+2.2 million - 5.4 million vs. 3.2 million) and Adults 18-49 (+82% - 2.0/6 vs. 1.1/3).

· "True Beauty" achieved season-highs with Adults 18-49, Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54).

· "True Beauty" once again substantially improved its time period for ABC over the year-ago night with original programming, boosting the hour by 1.5 million viewers and by 43% in Adults 18-49 (3.9 million and 1.4/4 on 6/22/09 w/ "Here Come the Newlyweds").

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 6/21/10.





  [june 2010]  
S
M
T
W
T
F
S
  


· BACHELORETTE, THE (ABC)
· HERE COME THE NEWLYWEDS (ABC)
· PERSONS UNKNOWN (NBC)
· TRUE BEAUTY (ABC)











most recent ratings | view all posts
[01/31/15 - 08:47 AM]
"Grimm" Retains 92% of Last Week's Rating in Adults 18-49, Which Matched Its Highest Result Since Its Season Debut
NBC spins the numbers for Friday, January 30.

[01/31/15 - 08:39 AM]
ABC Wins Friday with the Top 2 Shows - "20/20" Hits 10-Week Highs
ABC spins the numbers for Friday, January 30.

[01/31/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Takes Home Demo Crown with "Shark Tank"
The network's reality mainstay leads the night among adults 18-49.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.