DISCOVERY'S 'DUAL SURVIVAL' RANKS AS #1 CABLE PROGRAM IN PRIME TIME AMONG MEN FRIDAY NIGHT
The ratings propelled Discovery Channel to rank as the #1 cable network in delivery during Prime among M18-49 and #2 among M25-54/M18-34 on Friday, June 25.
The 10PM premiere telecast of DUAL SURVIVAL surpassed many primetime broadcast telecasts on 6/25/10, bringing in more viewers in key male demos than ABC (Wife Swap for M18-49), CBS (Medium for M25-54, M18-49), FOX (Bones for M18-49, House for M18-49) and NBC (Dateline for M18-49).
DUAL SURVIVAL is an all-new 10-part series following two survival experts, military-trained Dave Canterbury and naturalist Cody Lundin, as they take on some of the planet's most unforgiving terrain to demonstrate how the right skills and some creative thinking can keep you alive.
In the episode Out of Air, Canterbury and Lundin were lost SCUBA divers who were fortunate enough to find air, but were deep inside the maze of caves in Belize. Together, equipped with only their dive gear, they had to find their way out of the caves, through the dense jungle and to safety.
In this week's episode, airing Friday, July 2 at 10PM e/p, Canterbury and Lundin head into Peru's infamous 'Valley of the Volcanoes' to take on the ultimate lost-in-the-desert survival scenario - a broken down car, miles from civilization, in the middle of a lava-scorched land with few vital survival resources.