or


[06/28/10 - 06:07 AM]
E1 Entertainment's Rookie Blue Scores Ratings Success in U.S. and Canada
The company spins the numbers - both domestic and international - for the show's launch.

[via press release from E1 Entertainment]

E1 Entertainment's Rookie Blue Scores Ratings Success in U.S. and Canada

- Cop drama heats up ratings race drawing over 9 million U.S. and Canadian viewers -

- Debut provides ABC and Global best summer scripted opener in more than five years -

TORONTO/LOS ANGELES/LONDON - JUNE 28, 2010 - Independent studio, E1 Entertainment scored a prime time ratings hit with the premiere of its new cop drama Rookie Blue, drawing more than 9.1 million viewers in the U.S. and Canada.

The June 24 debut marked the first time an E1 television production premiered simultaneously on two major networks - ABC in the U.S. and Global in Canada. It was the highest-rated summer scripted series debut in more than a year in the U.S. and, with over 7.3 million viewers, the drama was ABC's best summer scripted opener in six years. Drawing more than 1.8 million viewers on CanWest Global, Rookie Blue represented the Canadian network's highest rated premiere for an original commissioned drama in the last five years.

"Launching a new drama is always a challenge so we are absolutely thrilled and this success marks the latest step in our evolution as a leading independent studio," said John Morayniss, CEO of E1 Television. "This is further evidence that the model that we created for E1 Television a little more than two years ago is paying dividends, both in terms of the quality of our productions and the response from broadcasters, critics and viewers."

The series not only resonated with both male and female viewers but it also proved popular with the coveted 18-49 demographic. The critics were also positive about the drama with some of the early reviews of Rookie Blue stating: "Summer's must-watch show" (TV Guide Canada); "Arresting entertainment" (The Toronto Star); "ABC's new police drama actually has more than a little in common with a medical show, 'Grey's Anatomy.' And that's not a bad thing." (LA Times); "The cast is spunky and promising" (Boston Herald); "ABC's Canadian import Rookie Blue last night emerged as the most promising new off-season scripted prospect" (Deadline|Hollywood), and "Viewers will keep coming back" (The Globe and Mail).

"While this is an amazing success for E1 Television, we are one part of a larger team that has made this series a reality," said Noreen Halpern, E1's President, Television Production. "That larger team includes the amazing creative talents of series co-creators Moryn Berbner, Ellen Vanstone and Tassie Cameron, as well as executive producers David Wellington and Ilana Frank. And of course our partners at ABC and Global, who saw the potential in Rookie Blue from day one, supported it with significant marketing campaigns and had the insight to give it such a great time slot."

E1 owns worldwide distribution rights for its TV productions and markets its programs to broadcasters, digital outlets and retailers around the globe. Along with the sales to ABC and CanWest, the exclusive global pay-TV rights (excluding U.S., Canada, France and Germany) for Rookie Blue were previously acquired by Universal Networks International, the global channels division of NBC Universal.

Rookie Blue follows five young, ambitious cops, fresh out of the Academy, who are plunged into the world of big city policing on their first day on the job: a world where even the smallest mistake can have life-or-death consequences coupled with some serious emotional fall-out. Andy McNally is the soul of this close-knit group: Andy and her uniformed family of boyfriends, best friends, mentors and competitors, undergo extreme trials and tribulations, share their triumphs and revel in their competition.

Rookie Blue is a Thump Inc/E1 Entertainment Production that is co-created by Berbner, Vanstone and Cameron, who also serves as executive producer along with Wellington and Frank (Would be Kings) and E1's Morayniss (Hung, The Bridge) and Halpern (Hung, Haven).

E1 also has a number of other productions that have their initial US broadcast this summer including the second season of Hung, the highest rated freshman comedy in HBO's history. Other projects include the July debuts of The Bridge on CBS and Haven on Syfy (U.S.) and Showcase (Canada). In September, Jason Priestley takes a dark turn as Richard Fitzpatrick in the new dark comedy Call Me Fitz airing in Canada on TMN and Movie Central.

Sources:

U.S.: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 6/24/10.

Canada: All data, as of August 31st 2009, BBM Canada PPM Overnight Data based on Adults 18-49 unless otherwise indicated. BBM NMR Data is used for dates prior to August 31st, 2009.

About E1 Entertainment

E1 Entertainment (AIM: ETO) is a leading international entertainment company that specialises in the acquisition, production and distribution of film and television content. Its comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Australia, and New Zealand. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, kids programming and merchandising and cptfc licensing. Its current rights library is exploited across all media formats and includes more than 20,000 film and television titles, 2,400 hours of television programming and 45,000 music tracks.





  [june 2010]  
S
M
T
W
T
F
S
  


· ROOKIE BLUE (ABC)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.