or


[07/06/10 - 08:52 AM]
ABC Wins 5th Straight Monday
ABC spins the numbers for Monday, July 5.

[via press release from ABC]

ABC Wins 5th Straight Monday

Some early ABC points, ahead of the regular press release.

On the Monday of the extended 4th of July holiday weekend, ABC finished as the most-watched network overall for the 3rd week in a row and ranked #1 in Adults 18-49 for the 5th consecutive Monday. In fact ABC is registering its longest Adult 18-49 winning streak on the night in more than 3 years. The Network topped its nearest primetime competition (CBS) by 13% in Total Viewers (7.8 million vs. 6.9 million) and by 33% in Adults 18-49 (2.4/7 vs. 1.8/5).

Please Note: With the observation of the 4th of July holiday falling on Monday, overall TV usage levels declined week-to-week, as Households Using Television during primetime dropped to 57.5% from 58.7% on 6/28/10.

· Building its overall Monday audience year to year for the 6th week in a row, ABC was up from the same night last year in viewers and young adults (6.6 million and 2.3/7 on 7/6/09).

ABC's The Bachelorette ranked a strong #1 in its time period for the 6th week running, beating its closest 8-10pm competition (CBS) by 2.3 million viewers (9.1 million vs. 6.8 million) and by 35% (2.7/8 vs. 2.0/6). The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults. During its final half-hour (9:30-10pm), featuring Chris Harrison's interview with Jake and Vienna, The Bachelorette drew an average audience of 10.1 million viewers and 3.2/9 in Adults 18-49.

· The Bachelorette registered as Monday's #1 TV show in Adults 18-49 for the 4th week in a row, and for the 6th week running stood the evening's dominant #1 television program across all key Women demographics (W18-34/W18-49/W25-54).

· On average, The Bachelorette is up over its performance at the same point last year by 1.2 million viewers and by 7% in Adults 18-49.

ABC's True Beauty ranked #1 in the 10 o'clock hour for the 4th week in a row with key Women (W18-49/W25-54).

· On average, True Beauty is growing its time period this summer for ABC by 6% in Total Viewers.

Quick Take for Monday, July 5, 2010 (Fast Affiliate Live + Same Day Program Ratings)

ABC is Monday's No. 1 Net for the 5th Straight Week, Registering its Longest Winning Streak on the Night Among Young Viewers in More Than 3 Years

ABC's "The Bachelorette" Wins its Time Period for the 6th Straight Week in Total Viewers and Young Adults, Ranking No. 1 in Each Half-Hour

On Average Year to Year, "The Bachelorette" is Up By 1.2 Million Viewers and by 7% in Adults 18-49

At 10pm, "True Beauty" is No. 1 Women 18-49 and Women 25-54 for the 4th Consecutive Week

Monday Night (8:00-11:00 p.m.)

On the Monday of the extended 4th of July holiday weekend, ABC finished as the most-watched network overall for the 3rd week in a row and ranked No. 1 in Adults 18-49 for the 5th consecutive Monday. In fact, ABC is registering its longest Adult 18-49 winning streak on the night in more than 3 years - since April-May 2007. The Network topped its nearest primetime competition (CBS) by 13% in Total Viewers (7.8 million vs. 6.9 million) and by 33% in Adults 18-49 (2.4/7 vs. 1.8/5).

· Building its overall Monday audience year to year for the 6th week in a row, ABC was up from the same night last year in viewers and young adults (6.6 million and 2.3/7 on 7/6/09).

Please Note: With the observation of the 4th of July holiday falling on Monday, overall TV usage levels declined week-to-week, as Households Using Television during primetime dropped to 57.5% from 58.7% on 6/28/10.

"The Bachelorette" (8:00-10:00 p.m.)

ABC's "The Bachelorette" ranked a strong No. 1 in its time period for the 6th week running, beating its closest 8:00-10:00 p.m. competition (CBS) by 2.3 million viewers (9.1 million vs. 6.8 million) and by 35% in Adults 18-49 (2.7/8 vs. 2.0/6). The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults. During its final half-hour (9:30-10:00 p.m.), featuring Chris Harrison's interview with Jake and Vienna, "The Bachelorette" drew an average audience of 10.1 million viewers and 3.2/9 in Adults 18-49.

· "The Bachelorette" registered as Monday's No. 1 TV show in Adults 18-49 for the 4th week in a row, and for the 6th week running stood the evening's dominant No. 1 television program across all key Women demographics (W18-34/W18-49/W25-54).

· On average, "The Bachelorette" is up over its performance at the same point last year by 1.2 million (9.0 million vs. 7.8 million) viewers and by 7% in Adults 18-49 (3.0/9 vs. 2.8/8).

"True Beauty" (10:00-11:00 p.m.)

ABC's "True Beauty" ranked No. 1 in the 10 o'clock hour for the 4th week in a row with key Women (W18-49/W25-54).

· On average, "True Beauty" is growing its time period this summer for ABC by 6% in Total Viewers (5.1 million vs. 4.7 million).

·

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 7/5/10.





  [july 2010]  
S
M
T
W
T
F
S
    


· BACHELORETTE, THE (ABC)
· TRUE BEAUTY (ABC)









most recent ratings | view all posts
[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.

[04/15/15 - 11:26 AM]
Turner Broadcasting Claims Three of Basic Cable's Top 10 Networks in Primetime and Total Day Delivery of Adults 18-49 in Q1 2015
Turner further spins the numbers for the first quarter of 2015.

[04/15/15 - 09:57 AM]
"Conan in Cuba" Drums Up Big Audience, Reaching 3.7 Million Viewers Across Multiple Platforms
TBS further spins the late-night numbers for Thursday, March 5.

[04/15/15 - 08:54 AM]
"Undateable" Matches Its Second-Best 18-49 Rating Ever
NBC spins the numbers for Tuesday, April 14.

[04/15/15 - 08:35 AM]
Tuesday's Broadcast Ratings: Dramas Power CBS to Top Spot in Viewers, Demos
"NCIS: New Orleans" and "Person of Interest" both post week-to-week gains for the Eye.

[04/15/15 - 08:30 AM]
"SHIELD" Is Up for the 2nd Week to Tie Its Top Rating of 2015 in Adults 18-49
ABC spins the numbers for Tuesday, April 14.