or


[07/06/10 - 08:52 AM]
ABC Wins 5th Straight Monday
ABC spins the numbers for Monday, July 5.

[via press release from ABC]

ABC Wins 5th Straight Monday

Some early ABC points, ahead of the regular press release.

On the Monday of the extended 4th of July holiday weekend, ABC finished as the most-watched network overall for the 3rd week in a row and ranked #1 in Adults 18-49 for the 5th consecutive Monday. In fact ABC is registering its longest Adult 18-49 winning streak on the night in more than 3 years. The Network topped its nearest primetime competition (CBS) by 13% in Total Viewers (7.8 million vs. 6.9 million) and by 33% in Adults 18-49 (2.4/7 vs. 1.8/5).

Please Note: With the observation of the 4th of July holiday falling on Monday, overall TV usage levels declined week-to-week, as Households Using Television during primetime dropped to 57.5% from 58.7% on 6/28/10.

· Building its overall Monday audience year to year for the 6th week in a row, ABC was up from the same night last year in viewers and young adults (6.6 million and 2.3/7 on 7/6/09).

ABC's The Bachelorette ranked a strong #1 in its time period for the 6th week running, beating its closest 8-10pm competition (CBS) by 2.3 million viewers (9.1 million vs. 6.8 million) and by 35% (2.7/8 vs. 2.0/6). The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults. During its final half-hour (9:30-10pm), featuring Chris Harrison's interview with Jake and Vienna, The Bachelorette drew an average audience of 10.1 million viewers and 3.2/9 in Adults 18-49.

· The Bachelorette registered as Monday's #1 TV show in Adults 18-49 for the 4th week in a row, and for the 6th week running stood the evening's dominant #1 television program across all key Women demographics (W18-34/W18-49/W25-54).

· On average, The Bachelorette is up over its performance at the same point last year by 1.2 million viewers and by 7% in Adults 18-49.

ABC's True Beauty ranked #1 in the 10 o'clock hour for the 4th week in a row with key Women (W18-49/W25-54).

· On average, True Beauty is growing its time period this summer for ABC by 6% in Total Viewers.

Quick Take for Monday, July 5, 2010 (Fast Affiliate Live + Same Day Program Ratings)

ABC is Monday's No. 1 Net for the 5th Straight Week, Registering its Longest Winning Streak on the Night Among Young Viewers in More Than 3 Years

ABC's "The Bachelorette" Wins its Time Period for the 6th Straight Week in Total Viewers and Young Adults, Ranking No. 1 in Each Half-Hour

On Average Year to Year, "The Bachelorette" is Up By 1.2 Million Viewers and by 7% in Adults 18-49

At 10pm, "True Beauty" is No. 1 Women 18-49 and Women 25-54 for the 4th Consecutive Week

Monday Night (8:00-11:00 p.m.)

On the Monday of the extended 4th of July holiday weekend, ABC finished as the most-watched network overall for the 3rd week in a row and ranked No. 1 in Adults 18-49 for the 5th consecutive Monday. In fact, ABC is registering its longest Adult 18-49 winning streak on the night in more than 3 years - since April-May 2007. The Network topped its nearest primetime competition (CBS) by 13% in Total Viewers (7.8 million vs. 6.9 million) and by 33% in Adults 18-49 (2.4/7 vs. 1.8/5).

· Building its overall Monday audience year to year for the 6th week in a row, ABC was up from the same night last year in viewers and young adults (6.6 million and 2.3/7 on 7/6/09).

Please Note: With the observation of the 4th of July holiday falling on Monday, overall TV usage levels declined week-to-week, as Households Using Television during primetime dropped to 57.5% from 58.7% on 6/28/10.

"The Bachelorette" (8:00-10:00 p.m.)

ABC's "The Bachelorette" ranked a strong No. 1 in its time period for the 6th week running, beating its closest 8:00-10:00 p.m. competition (CBS) by 2.3 million viewers (9.1 million vs. 6.8 million) and by 35% in Adults 18-49 (2.7/8 vs. 2.0/6). The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults. During its final half-hour (9:30-10:00 p.m.), featuring Chris Harrison's interview with Jake and Vienna, "The Bachelorette" drew an average audience of 10.1 million viewers and 3.2/9 in Adults 18-49.

· "The Bachelorette" registered as Monday's No. 1 TV show in Adults 18-49 for the 4th week in a row, and for the 6th week running stood the evening's dominant No. 1 television program across all key Women demographics (W18-34/W18-49/W25-54).

· On average, "The Bachelorette" is up over its performance at the same point last year by 1.2 million (9.0 million vs. 7.8 million) viewers and by 7% in Adults 18-49 (3.0/9 vs. 2.8/8).

"True Beauty" (10:00-11:00 p.m.)

ABC's "True Beauty" ranked No. 1 in the 10 o'clock hour for the 4th week in a row with key Women (W18-49/W25-54).

· On average, "True Beauty" is growing its time period this summer for ABC by 6% in Total Viewers (5.1 million vs. 4.7 million).

·

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 7/5/10.





  [july 2010]  
S
M
T
W
T
F
S
    


· BACHELORETTE, THE (ABC)
· TRUE BEAUTY (ABC)









most recent ratings | view all posts
[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:27 AM]
ABC's "Extreme Weight Loss" Builds 17% in Adults 18-49 and Spikes to Equal Season Highs in Adults 18-34 and Women 18-34
ABC spins the numbers for Tuesday, July 28.

[07/29/15 - 07:43 AM]
HGTV Delivers Its Highest-Rated July Ever
HGTV spins the numbers for the month to date.

[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.

[07/28/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top for ABC
The franchise's latest edition closes up more than 26% from a year ago among adults 18-49.

[07/27/15 - 02:09 PM]
NASCAR Sprint Cup Race from the Brickyard Delivers NBCSN's Most-Watched Telecast Ever
NBCSN spins the numbers for Sunday, July 26.

[07/27/15 - 01:42 PM]
"Save My Life: Boston Trauma" Builds on Its Week-Ago Debut by 13% in Adults 18-49 and by 10% in Adults 25-54
ABC News spins the numbers for Sunday, July 26.