or


[07/27/10 - 02:17 PM]
ABC Family Enjoys a Record-Setting July in Primetime in Total Viewers and All Key 18-34, 18-49 and 12-34 Demos
ABC Family spins the numbers for the month of July.

[via press release from ABC Family]

Primetime Ratings Highlights for July 2010 - Final National Ratings

ABC Family Enjoys a Record-Setting July in Primetime in Total Viewers and All Key 18-34, 18-49 and 12-34 Demos

July 10 Wraps as ABC Family's Most-Watched Month Ever in Females 12-34 and 2nd Most-Watched on Record in Women 18-34 and Viewers 12-34

Qualifies as July's No. 1 Cable Network in Women 18-34 and No. 2 in Women 18-49, Key 12-34 Demos and Female Teens

"The Secret Life of the American Teenager," "Pretty Little Liars" and "Huge" Rank as July's Top 3 Cable Scripted Series Among Women 18-34

For the Month of July, "The Secret Life of the American Teenager" is Cable's No. 1 Scripted Series in Adults 18-34 and Women 18-49

ABC Family is Home to 2 of the Month's Top 3 Scripted Cable Series in Key 12-34s

"Harry Potter and the Order of the Phoenix" is Ad-Supported Cable's No. 1 Movie of the Month in Viewers 12-34

July 2010 Prime Highlights

Continuing to set new records every month, ABC Family recorded best-ever July deliveries in Prime in Total Viewers (1.5 million), Adults 18-34 (420,000), Adults 18-49 (722,000) and Viewers 12-34 (691,000) - and with all three key female targets. Moreover, July 2010 wrapped as ABC Family's most-watched month on record in Females 12-34 (509,000) and 2nd most-watched month in Women 18-34 (296,000) and Viewers 12-34 (691,000).

Moreover, ABC Family posted its 5th straight month of year-to-year gains in Total Viewers and 4th consecutive month among both Adults 18-34 and Viewers 12-34.

ABC Family ranked as July's No. 1 cable network in Prime in Women 18-34 and No. 2 in Women 18-49 (487,000), Viewers 12-34, Females 12-34 and Female Teens (213,000). Furthermore, ABC Family wrapped as a Top 5 cable network in Prime in Adults 18-34 (No. 4), Adults 18-49 (No. 5) and Teens (No. 3 - 271,000), and secured a Top-10 finish in Total Viewers (No. 7).

· Among Women 18-34, "The Secret Life of the American Teenager" (No. 1 - 998,000), "Pretty Little Liars" (No. 2 - 859,000) and "Huge" (No. 3 - 571,000) ranked as the month's top 3 scripted series on cable.

· "The Secret Life of the American Teenager" ranked as cable's No. 1 scripted series in July in Adults 18-34 (1.3 million) and Females 12-34 (1.8 million).

· In Females 12-34, ABC Family was home to the top 2 scripted cable series in July: "The Secret Life of the American Teenager" (No. 1 - 1.8 million) and "Pretty Little Liars" (No. 2 - 1.7 million).

· In Viewers 12-34, ABC Family claimed 2 of the month's top 3 scripted cable series: "The Secret Life of the American Teenager" (No. 2 - 2.1 million) and "Pretty Little Liars" (No. 3 - 1.9 million).

· "Harry Potter and the Order of the Phoenix" (7/11/10, Sun., 8:00 - 11:00 p.m.) stood as the No. 1 movie on all ad-supported cable for the month of July in Viewers 12-34 (1.1 million).

Source: Nielsen Media Research, July 10: 6/28/10-7/25/10 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Ranks based on 000s, then rating, unless otherwise noted.





  [july 2010]  
S
M
T
W
T
F
S
    


· HUGE (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.

[02/05/16 - 08:47 AM]
Thursday's Broadcast Ratings: FOX Tops Charts with "American Idol"
The network holds off second place CBS in both total viewers and adults 18-49.

[02/05/16 - 08:37 AM]
ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday
ABC spins the numbers for Thursday, February 4.

[02/05/16 - 08:33 AM]
"Shades of Blue" Is Up vs. NBC's Regular-Program Slot Average Prior to "Shades" by 38%
NBC spins the numbers for Thursday, February 4.

[02/04/16 - 09:55 AM]
FYI(TM) Scores Best Month Ever Among Adults 18-49 for January
FYI spins the numbers for the month of January.

[02/04/16 - 08:49 AM]
Wednesday's Broadcast Ratings: FOX Continues Demo Reign with "American Idol"
The network also sees week-to-week growth from "Hell's Kitchen" among adults 18-49.

[02/03/16 - 03:46 PM]
E! Delivers January Ratings Success, Up 35% Among Total Viewers and 29% Among A18-49 in Primetime
E! spins the numbers for the month of January.