MTV'S "JERSEY SHORE" SEASON TWO PREMIERE #1 CABLE TELECAST OF 2010 WITH P12-34

Season Two Delivers 5.3 Million Total Viewers

Nearly 300% Increase Over Season One Premiere

The "Jersey Shore" Season Two premiere is the #1 cable telecast of 2010 (P12-34).

Season Two premiere broke series records with a 5.1 P12-34 rating and 5.3 million total viewers.

The telecast marked MTV's best season premiere rating in more than seven years (since the Season Two launch of "The Osbournes" on 11/26/2002).

P12-34 rating for the Season Two premiere was up 292% over "Jersey Shore" Season One debut (12/3/2009), and up 96% over Season One average.

Total viewership of 5.3 million for the Season Two premiere increased 280% over the Season One debut (1.4 million viewers), and +96% versus the Season One average.

Source: Nielsen Media Company. 07/29/2010. Fast national ratings. Live+SD. Coverage ratings. Cable rank: 1/4/10-7/29/10. Based on 000s.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.