or


[08/17/10 - 12:41 PM]
More Than 3 Million Total Viewers Attend Dora's Big Birthday Adventure
Nickelodeon spins the numbers for Sunday, August 15.
[via press release from Nickelodeon]

MORE THAN 3 MILLION TOTAL VIEWERS ATTEND DORA'S BIG BIRTHDAY ADVENTURE

Nickelodeon Closes the Week as Basic Cable's Number-One Total Day Network with Kids 2-11 and Total Viewers

NEW YORK-Aug. 17, 2010-Dora the Explorer marked her first decade on-air by drawing 3.3 million total viewers (+88%) to her Big Birthday Adventure (Sunday, Aug. 15, 8-9 p.m. ET/PT) special. Big Birthday Adventure also averaged an 8.1/1.1 million kids 2-5 (+305%), scoring the high-rated Dora primetime special in almost two years and the top spot in its time period with kids 2-5 and kids 2-11 on both broadcast and basic cable television. Dora the Explorer currently ranks as the number-one preschool program on all television.

Dora's Big Birthday Adventure was followed by the premiere of Dora the Girl Heard 'Round the World (9 p.m. ET/PT), a special 12-minute documentary short executive-produced by Academy Award(R)-nominated Brett Morgen (The Kid Stays in the Picture), which scored 2.3 million total viewers (+42%). The documentary featured commentary from Dora and her friends; the show's creators; and Anderson Cooper, Elisabeth Hasselbeck, Rosie Perez, Salma Hayek Pinault, Shakira, Soledad O'Brien, Sherri Shepherd, and more.

NickJr.com also scored its highest trafficked week in months due to special Dora anniversary-themed activities on the site, drawing 3.2 million unique visitors and 64 million page views in the week (8/9/10-8/15/10) leading up to the premiere of Big Birthday Adventure. Additionally, more than 30 million game sessions have been generated on NickJr.com by "Dora's Great Big World" online game and Dora-themed mini games.

Dora's Big Birthday Adventure will encore Wednesday, Aug. 18 - Friday, Aug. 20 at 8 a.m. ET/PT on Nickelodeon and on Sunday, Aug. 22, at 7 p.m. ET on Nick Jr.

Driven by its little Latina heroine and SpongeBob SquarePants-which snagged the top five telecasts for the week with kids 2-11- Nickelodeon notched another weekly win, as basic cable's number-one total day network with kids 2-11 (3.9/1.4 million, +11%) and total viewers (2.5 million, +16%).

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [august 2010]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[11/06/25 - 02:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54
"Nightline" was up on the previous week by double digits in Total Viewers and Adults 18-49.
[11/05/25 - 09:39 AM]
"College GameDay" and ESPN College Football on ABC Win Week 10
Georgia-Florida led the week with 7.8 million viewers, marking the largest audience on record for this rivalry in a full national window.

[11/05/25 - 08:00 AM]
The NASCAR Xfinity Series Concludes First Full Year on The Cw Network with Most-Watched Season in Four Years
The championship race, which saw Jesse Love emerge as the season winner, drew 1,015,000 total viewers and peaked at 1,191,000 total viewers from 9:30-9:45pm ET.
[11/04/25 - 04:19 PM]
FOX Scores 7.19 Million Viewers for Penn State-Ohio State
Plus, Texas Tech's win over K-State earned 3,131,000 viewers on FOX - up +42% over last year's average of Big 12 games on the network.
[11/04/25 - 03:38 PM]
FOX Sports Wraps Unforgettable Postseason as Epic World Series Game 7 Delivers 27.3 Million Viewers
On FOX, the 11-inning Fall Classic conclusion peaked at 33,064,000 viewers from 11:45 PM-12:00 AM ET.
[11/03/25 - 11:00 AM]
CBS Premiere Week Leads Live+7 Multiplatform Viewership with Television's #1 Show "Tracker" and Four of the Top Five Series
The network claimed 10 of the top 20 series, twice as many top 20 shows as the competition.
[11/03/25 - 05:11 AM]
25,984,000 Viewers Tuned in for the Dodgers Back-to-Back, Dramatic Clinch of the Fall Classic Across FOX, FOX Deportes and FOX Sports Streaming Services - The Most Since 2017
On FOX, World Series Game 7 peaked with 31,543,000 viewers from 11:30-11:45 PM ET.
[10/31/25 - 02:22 PM]
FOX Sports Hits 14.6 Million Viewers for Game 5 of the World Series
The telecast reached a peak viewership of 16,034,000 viewers on FOX between 10:00-10:15 PM ET.
[10/31/25 - 10:42 AM]
"Dancing with the Stars" Scares Up More Wins - Rising for Historic Sixth Week in a Row
"Dancing with the Stars" is the only fall show to increase its overall audience for six consecutive weeks following its season premiere.
[10/31/25 - 06:31 AM]
ESPN Networks Deliver Record College Football Viewership at the Midway Point of the Season, "College GameDay" Continues on Historic Run
Through nine weeks, ESPN networks are averaging 2.3 million viewers per game, their largest audience since 2009 and an increase of 20 percent year-over-year.
[10/30/25 - 03:05 PM]
14.8 Million Viewers Tuned in for World Series Game 4 Across FOX, FOX Deportes & FOX Sports Streaming Services
Viewership peaked at 16,695,000 viewers on FOX between 10:00-10:15 PM ET.
[10/30/25 - 03:01 PM]
Debut of NBC Sports' "Coast 2 Coast Tuesday" Delivers NBA's Largest Pre-Christmas Tuesday Audience Since 1996
"Coast 2 Coast Tuesday" - featuring the New York Knicks at Milwaukee Bucks (8 p.m. ET) and LA Clippers at Golden State Warriors (11 p.m. ET) - averaged 3.0 million viewers in primetime across NBC and Peacock.
[10/28/25 - 02:07 PM]
"Sunday Night Football" on Record Pace Through Week 8, Averaging 24.7 Million Viewers on NBC and Peacock
Packers-Steelers audience peaked at 28.2 million viewers on NBC and Peacock in the second quarter (9:15-9:30 p.m. ET).
[10/28/25 - 12:01 PM]
Netflix Top 10: Week of October 20 - "A House of Dynamite" Hits the Target at No. 1 in This Week's Top 10
Plus: "Nobody Wants This," "The Elixir," and "The Monster of Florence" rise to the top in their opening weekends.
[10/27/25 - 12:03 PM]
Second-Most Viewed NBA Opening Week on ESPN Since 2014; "Inside the NBA" Averaged 1M Viewers in Its Opening Week Debut on ESPN
Last week's NBA coverage averaged 2.2 million viewers.