[08/18/10 - 09:09 AM]
ABC's Wipeout Is Tuesday's #1 TV Show in Adults 18-49
ABC spins the numbers for Tuesday, August 17.

[via press release from ABC]

ABC's Wipeout is Tuesday's #1 TV Show in Adults 18-49

Some early points ahead of the regular press release.

ABC generated its highest-rated Tuesday in 9 weeks (since 6/15/10 with the 2010 NBA Finals Game 6) among Adults 18-49, registering its top non-sports performance on the night since June 1.

· Up year-to-year on the night for the 6th week in a row, ABC grew sharply over on the year-ago Tuesday (8/18/10) in Total Viewers (+33%) and Adults 18-49 (+57%). The Net has been up year to year on Tuesday evening on 11 of 12 weeks this summer.

ABC's Wipeout won the 8 o'clock hour among Total Viewers and Adults 18-49, beating out its nearest competition by 100% with young adults (NBC). Despite its early time period with lower overall TV usage levels, Wipeout finished as Tuesday's #1 TV show in the key young adult sales demo, outperforming NBC's 2-hour America's Got Talent (9-11pm). Wipeout also qualified as Tuesday's #1 TV show with Adults 18-34, Men 18-34, Men 18-49 and Women 18-34, and was the night's top-rated broadcast program with Kids 2-11.

· Coming on the heels of its 4th season renewal announcement earlier in the week, Wipeout generated its highest Adult 18-49 rating in 6 weeks - since 7/6/10.

In the 9 o'clock hour, ABC's Shaq VS jumped to a series-high with young adults, surging week to week by 42% in Total Viewers and by 43% in Adults 18-49.

· The ABC sophomore unscripted series was up over its performance on in the hour on the same night last summer, on its series debut, gaining 21% in Total Viewers and 18% in Adults 18-49.

In the 10pm hour, ABC's repeat airing of Primetime: What Would You Do? took second place against its NBC (original America's Got Talent) and CBS (encore Good Wife) competition among Adults 18-49, outdelivering CBS' Good Wife by 70%.

· The ABC newsmagazine produced the Net's 2nd highest non-sports numbers in the time period this summer among Adults 18-49 and Adults 25-54.

  [august 2010]  


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