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[08/19/10 - 11:05 AM]
The Tonight Show with Jay Leno' and 'Late Night with Jimmy Fallon' Score August 9-13 Late-Night Victories
NBC spins the late-night numbers for the week of August 9-13.

[via press release from NBC]

THE TONIGHT SHOW WITH JAY LENO' AND 'LATE NIGHT WITH JIMMY FALLON' SCORE AUGUST 9-13 LATE-NIGHT VICTORIES

JAY AND JIMMY BOTH DELIVER BIGGER AUDIENCES THAN THE ABC AND CBS COMPETITION IN EVERY KEY RATINGS CATEGORY -- ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

JAY HAS RANKED #1 VS. 'LATE SHOW' FOR 23 OF 23 WEEKS SINCE RETURNING MARCH 1 (INCLUDING ONE TIE, EXCLUDING WIMBLEDON WEEK); JIMMY FALLON HAS BEEN #1 OR TIED FOR #1 VS. 'LATE LATE SHOW' IN 18-49 FOR 24 WEEKS IN A ROW (EXCLUDING WIMBLEDON)

FOR THE WEEK, 'LAST CALL' ENCORES TIE 'LATE LATE SHOW' ORIGINALS IN 18-49 AND 18-34 RATING

UNIVERSAL CITY, Calif. - August 19, 2010 - NBC's "The Tonight Show with Jay Leno" has won the week of August 9-13 in adults 18-49 and total viewers over all cable and broadcast competition, delivering bigger audiences than CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. Note that "Late Show" was in rebroadcast last week and "Kimmel" was an encore on Friday.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also attracted bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in every key ratings category. Note that "Late Late Show" was delayed by golf coverage on Thursday and Friday and those nights are excluded from its averages.

To date, Jay Leno has ranked #1 for 23 of 23 weeks versus "Late Show" in adult 18-49 rating and total viewers (including one tie in 18-49) since returning as host of "Tonight" on March 1 (excluding the week of Wimbledon delays). Jimmy Fallon has ranked #1 or tied for #1 versus "Late Late Show" for 24 weeks in a row in 18-49 rating (excluding Wimbledon week). In total viewers, Jimmy has won six weeks in a row.

In adults 18-49, since Jay's March 1 return, "Tonight's" audience is 26 percent bigger than the average for "Late Show" (1.423 million vs. 1.128 million), in total viewers, Jay leads by 27 percent (4.181 million vs. 3.280 million) and in adults 18-34, his margin is 34 percent (520,000 vs. 389,000). In adults 18-49, Jimmy Fallon's audience is 18 percent bigger than "Late Late Show's" (801,000 vs. 680,000) since March 1, in total viewers, the "Late Night" advantage is 1 percent (1.684 million vs. 1.662 million) and in adults 18-34, Jimmy's margin is 30 percent (336,000 vs. 259,000).

For the week at 1:35 a.m. ET, encore telecasts of "Last Call with Carson Daly" (0.4 rating in 18-49, 0.3 in 18-34) tied CBS's originals of "Late Late Show" in adult 18-49 and adult 18-34 rating and finished within a tenth of a point of ABC's mostly original "Jimmy Kimmel Live" in 18-49 and 18-34.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of August 9-13. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.7/3 (in encore telecasts)

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 0.9/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.4/2*

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.8 million viewers
CBS "Late Show," 2.7 million viewers (in encore telecasts)

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.4 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.5 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.3 million viewers*

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers (in encore telecasts)

* Thursday and Friday "Late Late Shows" were delayed by golf coverage and are excluded from these averages. Friday's "Kimmel" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight Show with Jay Leno," 1.1/5
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/3
CBS "Late Late Show," 0.6/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight Show with Jay Leno," 4.2 million viewers
CBS "Late Show," 3.7 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.7 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.6 million viewers

12:35-1:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.6 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF AUGUST 9-13

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.6

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8

Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.4

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.1

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million





  [august 2010]  
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