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[08/24/10 - 10:49 AM]
FOX Ranks No. 1 for the Week While Masterchef Remains Summer's No. 1 New Series
FOX spins the numbers for the week of August 16-22.

[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF AUGUST 16 - 22, 2010

FOX RANKS NO. 1 FOR THE WEEK WHILE MASTERCHEF REMAINS SUMMER'S NO. 1 NEW SERIES

Led by the Wednesday premiere of MASTERCHEF and two strong NFL PRE-SEASON games, FOX once again topped the week among Adults 18-49, Adults 18-34 and Teens and ranks No. 1 so far this summer in those three demos as well.

On Wednesday night, FOX's two-hour MASTERCHEF ranked No. 1 among Adults 18-49, Adults 18-34 and key male and female demos, easily remaining the #1 new series of the summer among Adults 18-49.

The two-hour time period premiere of MASTERCHEF on Wednesday posted a 2.1/7 among Adults 18-49. MASTERCHEF showed momentum with impressive growth in its last half hour versus its first among Adults 18-49 (+16%), Adults 18-34 (+28%) and in Total Viewers (+13%).

FOX also won Thursday and Friday night with NFL PRE-SEASON GAMES 1 and 2:

FOX's NFL PRE-SEASON GAME 1: NEW ENGLAND at ATLANTA won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos.

FOX's NFL PRE-SEASON GAME 2: PHILADELPHIA at CINCINNATI won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos.

Weekly Program Rankers

FOX had 7 of the Top 20 programs among Adults 18-49: FAMILY GUY - SUN 9:30 PM (No. 11), FAMILY GUY (No. 12), NFL ON FOX PRESEASON 1 (No. 13 tie), MASTERCHEF (No. 13 tie), NFL ON FOX PRESEASON 2 (No. 15), THE SIMPSONS (No. 19 tie) and THE CLEVELAND SHOW (No. 19 tie).

FOX had 9 of the Top 20 programs among Adults 18-34: FAMILY GUY - SUN 9:30 PM (No. 2), FAMILY GUY (No. 3), THE CLEVELAND SHOW (No. 8 tie), THE SIMPSONS (No. 8 tie), MASTERCHEF (No. 11), NFL ON FOX PRESEASON 1 (No. 14), NFL ON FOX PRESEASON 2 (No. 17) and THE SIMPSONS - SUN 7:30 PM (No. 20).

FOX had 9 of the Top 20 programs among Teens: FAMILY GUY - SUN 9:30 PM (No. 1), FAMILY GUY (No. 7), THE CLEVELAND SHOW (No. 10), THE SIMPSONS (No. 12), THE SIMPSONS - SUN 7:30 PM (No. 14), MASTERCHEF (No. 15 tie), AMERICA'S MOST WANTED (No. 15 tie), GLEE (No. 20 tie) and GLEE - TUES 8 PM (No. 20 tie).

Week 8/2-8/8/10: Live+7

NIGHTLY AND PROGRAM HIGHLIGHTS - AUGUST 16 - 22, 2010

MONDAY

8:00-9:00 HOUSE (R): (A18-49: 1.2/4, 3.5 Mil Total Viewers)

9:00-10:00 LIE TO ME: (A18-49: 1.7/5, 5.0 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.4/4, 4.2 Mil Total Viewers)

At 8p an encore HOUSE posted a 1.2/4 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 (tie).

LIE TO ME moved to 9p and posted a 1.7/5 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49.

FOX ranked No. 3 for the night among Adults 18-49, No. 2 in Adults 18-34 (tie) and Teens and No. 1 in Men 18-34.

TUESDAY

8:00-9:00 GLEE (RP): (A18-49: 1.3/5, 3.9 Mil Total Viewers)

9:00-10:00 GLEE (R): (A18-49: 1.4/4, 3.7 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.4/4, 3.8 Mil Total Viewers)

FOX's encores of GLEE at 8p (1.3/5) and 9p (1.4/4) combined to rank No. 3 for the night in Adults 18-49, Adults 18-34 and Teens.

WEDNESDAY

8:00-10:00 MASTERCHEF: (A18-49: 2.1/7, 5.0 Mil Total Viewers)

FOX's MASTERCHEF won the night among Adults 18-49, Adults 18-34, Women 18-49 (tie)/18-34 and Men 18-49/18-34/25-54 (tie).

The two-hour time period premiere of MASTERCHEF on Wednesday posted a 2.1/7 among Adults 18-49.

MASTERCHEF showed momentum with impressive growth in its last half hour versus its first among Adults 18-49 (+16%, 2.2 vs. 1.9), Adults 18-34 (+28%, 2.3 vs. 1.8) and in Total Viewers (+13%, 5.3 vs. 4.7 Mil.)

THURSDAY

8:00-8:08 NFL PRE-KICK (S): (A18-49: 1.5/6, 4.4 Mil Total Viewers)

8:08-10:49 NFL PRESEASON (PATRIOTS vs. FALCONS) (S): (A18-49: 2.1/7, 5.8 Mil Total Viewers)

8:00-10:55 FOX PRIME: (A18-49: 2.0/7, 5.7 Mil Total Viewers)

FOX's NFL PRE-SEASON GAME 1: NEW ENGLAND at ATLANTA won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos.

FRIDAY

8:00-8:08 NFL PRE-KICK (S): (A18-49: 1.1/5, 3.6 Mil Total Viewers)

8:08-11:14 NFL PRESEASON (EAGLES vs. BENGALS) (S): (A18-49: 1.9/7, 5.3 Mil Total Viewers)

8:00-11:00 FOX PRIME: (A18-49: 1.8/7, 5.3 Mil Total Viewers)

FOX's NFL PRE-SEASON GAME 2: PHILADELPHIA at CINCINNATI won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos.

SATURDAY

8:00-8:30 COPS (R): (A18-49: 1.0/4, 3.2 Mil Total Viewers)

8:30-9:00 COPS (R): (A18-49: 1.2/4, 4.0 Mil Total Viewers)

9:00-10:00 AMERICA'S MOST WANTED: (A18-49: 1.4/5, 4.3 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.3/5, 4.0 Mil Total Viewers)

COPS at 8p ranked No. 1 in its time period among Teens, while COPS at 830p ranked No. 1 in its time period among Adults 18-34 (tie), Teens, Women 18-34 and Men 18-34 (tie).

At 9p, AMERICA'S MOST WANTED ranked No. 1 in its hour among Adults 18-34, Teens, Women 18-49/18-34 and Men 18-34 (tie).

FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49, and No. 1 among Adults 18-34, Teens and Women 18-34.

SUNDAY

7:00-7:29 AMERICAN DAD (R): (A18-49: 0.9/3, 2.0 Mil Total Viewers)

7:29-7:59 SIMPSONS (R): (A18-49: 1.3/4, 2.9 Mil Total Viewers)

7:59-8:29 SIMPSONS (R): (A18-49: 1.8/6, 4.1 Mil Total Viewers)

8:29-9:00 CLEVELAND SHOW (R): (A18-49: 1.8/5, 4.0 Mil Total Viewers)

9:00-9:30 FAMILY GUY (R): (A18-49: 2.3/6, 4.9 Mil Total Viewers)

9:30-10:00 FAMILY GUY (R): (A18-49: 2.4/6, 5.2 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18-49: 1.7/5, 3.8 Mil Total Viewers)

FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34 and No. 1 in Teens.

FOX aired encores of THE SIMPSONS (1.8/6 among Adults 18-49), THE CLEVELAND SHOW (1.8/5) and FAMILY GUY at 9p (2.3/6) and 9:30p (2.4/6), AMERICAN DAD at 7p (0.9/3) THE SIMPSONS at 7:30p (1.3/4).

AUGUST 16 - 22, 2010

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 1.7/6 FOX 1.6/6 FOX 4.6

ABC 1.5/5 ABC 1.2/4 ABC 5.0

CBS 1.4/5 CBS 1.0/4 CBS 6.1

NBC 1.6/5 NBC 1.3/5 NBC 5.7





  [august 2010]  
S
M
T
W
T
F
S


· AMERICAN DAD (TBS)
· AMERICA'S MOST WANTED (LIFETIME)
· CLEVELAND SHOW, THE (FOX)
· COPS (SPIKE TV)
· FAMILY GUY (FOX)
· GLEE (FOX)
· HOUSE (FOX)
· LIE TO ME (FOX)
· MASTERCHEF (FOX)
· SIMPSONS, THE (FOX)





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