or


[08/25/10 - 03:52 PM]
One Million Viewers Tune-In to Oxygen to Watch Fantasy Hair Designers Battle It Out on "Hair Battle Spectacular"
Oxygen spins the numbers for Tuesday, August 24.
[via press release from Oxygen]

ONE MILLION VIEWERS TUNE-IN TO OXYGEN TO WATCH FANTASY HAIR DESIGNERS BATTLE IT OUT ON "HAIR BATTLE SPECTACULAR"

Oxygen Out-Delivers CBS Network in W18-34 Demo for 10pm Hour

New York, NY - August 25, 2010 - Oxygen's new competition series "Hair Battle Spectacular" delivered one million viewers for the first time this season; and in the 10 PM hour beat broadcast network CBS among W18-34 (it's key demo). The program continues to experience weekly growth with last night's episode reaching hair-raising heights with double-digit growth in all key demos, W18-34 (up + 36%), A18-34 (up + 50%), W18-49 (up + 30%), A18-49 (up +40%) and total viewers (up +26%) vs. the prior week's episode, according to Nielsen Media Research. The digital front is growing as well with www.Oxygen.com enjoying double-digit growth from the "Hair Battle Spectacular" show site, increasing in daily uniques (up +21%), page views (up +10%) and video streams (up +89%) vs. last week.

In the 10pm hour, Oxygen was the second most watched cable network among W18-34 (behind USA) and was ranked the #4 television network among W18-34 (out-delivering CBS). It finished in the Top 5 most watched cable networks among both W18-49 and A18-34.

Last night's episode of "Hair Battle Spectacular" featured "Bad Girls Club" alum Natalie Nunn as a guest judge. She joined show judges Derek J and Lindsay Albanese, voicing her opinions on the stylists' whimsical candy and toy-themed creations. "Hair Battle Spectacular" is produced by 3 Ball Productions with JD Roth, Todd Nelson, Adam Greener, and Mike Nichols serving as executive producers.

Source: Nielsen Media Research, Omniture Catalyst 8/24/10

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [august 2010]  
S
M
T
W
T
F
S


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)




most recent ratings | view all posts
[12/03/25 - 11:59 AM]
"9-1-1: Nashville" Season Premiere Catapults to Over 19 Million Total Viewers
Over 35 days, ABC's Thursday night drama premieres amassed impressive audiences based on competitive cross-platform broadcast series rankings, with all three dramas landing in the Top 10 among Adults 18-49.
[12/03/25 - 08:57 AM]
Record NFL Viewership Caps Thanksgiving Night on NBC, Peacock, and Telemundo
Bengals-Ravens is the most-watched Thanksgiving night NFL game ever with an average of 28.4 million viewers.
[12/03/25 - 08:55 AM]
"NFL on CBS" Shatters Record for Most-Watched Regular-Season Game in NFL History with More Than 57 Million Viewers
Viewership peaked with 61.357 million viewers for the game's thrilling conclusion (7:45-8:00 PM ET).
[12/03/25 - 08:49 AM]
FOX Sports Feasts on Thanksgiving Day with 47.7 Million Viewers for Packers-Lions
Viewership peaked with 57,957,000 viewers from 4:00-4:15 PM ET.
[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.
[12/02/25 - 12:01 PM]
Netflix Top 10: Week of November 24 - "Stranger Things" Escapes the Upside Down to Take No. 1 in This Week's Top 10
The series returned last week with Volume 1 of its fifth and final season, touting the biggest premiere week ever for an English language show in the history of Netflix, amassing 59.6 million views and securing No. 1 on the English TV list.
[11/28/25 - 04:32 PM]
NBC's Macy's Thanksgiving Day Parade Sets All-Time Viewership Record
The 99th Macy's Thanksgiving Day Parade delivered 34.3 million viewers across NBC and Peacock, its biggest combined audience on record, outperforming last year's parade by +8% (2.5 million viewers).
[11/28/25 - 01:59 PM]
Thanksgiving Day Hoops Scores FOX's Most-Watched CBB Game in History
Michigan State's Thanksgiving Day win over UNC in the Fort Myers Tip-Off scored 5,488,000 viewers on FOX - the most-watched college basketball game ever on the network.
[11/26/25 - 02:31 PM]
"20/20" Is the Most-Watched in Adults 25-54 and Adults 18-49 in Time Period vs. CBS and NBC
"20/20" posted substantial increases week to week across the board.
[11/26/25 - 02:30 PM]
With Largest Viewership in 7 Weeks, ABC News' "Nightline" Ranks No. 1 in All Key Demos
"Nightline" improved on the previous week in Total Viewers, Adults 25-54, and Adults 18-49.
[11/26/25 - 02:21 PM]
"Everybody Loves Raymond: 30th Anniversary" Is the Season's Most-Watched Primetime Entertainment Special
The telecast delivered 6.32 million viewers and was the most-watched entertainment program Monday night.
[11/26/25 - 02:15 PM]
"Dancing with the Stars" Caps Spectacular Season 34 with 9.24 Million Total Viewers - Drawing Largest Finale Audience in 9 Years
Among Adults 18-49, the show nearly doubled last season's finale episode (+89% - 2.15 rating vs. 1.14 rating), hitting its strongest finale result in 10 years.
[11/25/25 - 03:45 PM]
"Center Stage: Countdown to the CMA Awards - Special Edition of 20/20" Rises Over Last Year's Performance in All Key Measures
"Center Stage" (434,000 and 326,000, respectively) ranked No. 1 in its hour in Adults 25-54 and Adults 18-49.
[11/25/25 - 03:05 PM]
ESPN Wins Week 13 with Stellar Showings for "College GameDay Built by The Home Depot," "SEC on ABC" and Friday College Football on ESPN
Texas Longhorns defeating the Arkansas Razorbacks 52-37 delivered 5.6 million viewers on November 22.
[11/25/25 - 02:57 PM]
"America's Game of the Week" on FOX Scores 27,816,000 Viewers in Week 12
The Dallas Cowboys win over the Philadelphia Eagles peaked with 28.4 million viewers from 7:30 PM - 7:45 PM ET.