or


[08/31/10 - 11:14 AM]
ABC Is No. 1 on Monday Across All Key Women Demographics for the 15th Consecutive Week - Every Week of the Summer
ABC spins the numbers for Monday, August 30.

[via press release from ABC]

Quick Take for Monday, August 30, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday Across All Key Women Demographics For the 15th Consecutive Week - Every Week of the Summer

ABC's "Bachelor Pad" Draws its Largest Audience Since its Debut, While Hitting Series Highs Among Women 18-34 and Women 25-54

"Dating in the Dark" Ranks Second at 10pm Against CBS and NBC in Adults 18-49, While Taking the Top Spot Among Women 18-49

Monday Night (8:00-11:00 p.m.)

With its lineup of "Bachelor Pad" and "Dating in the Dark," ABC was No. 1 on Monday across all key Women demographics: Women18-34 (2.4/7), Women 18-49 (2.6/7) and Women 25-54 (3.0/8). In fact, ABC ranked No. 1 across each of the key Women demos for the 15th consecutive Monday, every week of the summer.

"Bachelor Pad" (8:00-10:00 p.m.)

Drawing its largest audience (6.2 million) since its series debut, ABC's "Bachelor Pad" hit series highs among Women 18-34 and Women 25-54 (tie). The freshman unscripted series won its 2-hour time period across each of the key Women demos: W18-34 (2.8/8), W18-49 (3.0/8) and W25-54 (3.5/9), leading its time period for the 4th consecutive week among Women 18-49 and Women 25-54.

"Dating in the Dark" (10:00-11:00 p.m.)

ABC's "Dating in the Dark" took second place to its CBS and NBC competition in the hour among Adults 18-49 (1.5/4), beating NBC's "Dateline" by 15% (1.3/4). ABC ranked No. 1 in the hour among the broadcast networks in Women 18-49 (2.0/6).

· ABC's "Dating in the Dark" saw gains over the prior week of 5% in Total Viewers (3.9 million vs. 3.7 million) and 7% in Adults 18-49 (1.5/4 vs. 1.4/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/30/10.





  [august 2010]  
S
M
T
W
T
F
S


· BACHELOR PAD, THE (ABC)
· DATELINE NBC (NBC)
· DATING IN THE DARK (ABC)









most recent ratings | view all posts
[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 08:46 AM]
"American Ninja Warrior" Delivers Its Biggest Overall Audience in More Than Two Years
NBC spins the numbers for Monday, August 18.

[08/19/14 - 08:45 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talk Show for the 3rd Straight Week
Disney-ABC Domestic Television spins the numbers for the week of August 4-8.

[08/19/14 - 08:30 AM]
Monday's Broadcast Ratings: "MasterChef" Tops Demos as FOX, NBC Split 18-49 Crown
NBC's top draw is a new two-hour installment of "American Ninja Warrior."