or


[08/31/10 - 01:23 PM]
Animal Planet Has Record-Setting Conquest Druing Season Finale of "Whale Wars" with Most-Watched Regularly Airing Telecast Ever
Animal Planet spins the numbers for Friday, August 27.

[via press release from Animal Planet]

ANIMAL PLANET HAS RECORD-SETTING CONQUEST DRUING SEASON FINALE OF "WHALE WARS" WITH MOST-WATCHED REGULARLY AIRING TELECAST EVER AMONG P18-49 AND P25-54

Season Three Is Up 29 Percent Over Last Season in Overall Viewership

A record number of viewers - 1.12 million P25-54 and 1.07 million P18-49 - tuned into the season finale of WHALE WARS on Friday night. The episode helped Animal Planet rank #1 among all ad-supported cable networks in the 10 PM hour on Friday evening among P18-49, P25-54, and M25-54 based on ratings and delivery, making the finale Animal Planet's most-watched regularly airing telecast ever among P18-49 and P25-54. Animal Planet was also the #1 ad-supported cable network in Prime overall on Friday in terms of P18-49 delivery (excluding movies).

The finale, entitled "To the Ends of the Earth", witnessed Sea Shepherd crewman Pete Bethune held on the whaling vessel Shonan Maru #2 as it sailed away to Japan with his fate unknown. An all-day Labor Day marathon of the series will conclude with a new special on Pete Bethune called "From Pirate to Prisoner," featuring his first-ever extended interview after spending months in jail, and premieres on Monday, September 6 at 10 PM (ET/PT). Bethune has become a fan favorite since coming on board the third season of the series.

At the conclusion of WHALE WARS last Friday, the network premiered the mini-series BLOOD DOLPHINS, featuring Ric and Lincoln O'Barry's international fight to stop the slaughter and trade of dolphins, which netted 517,000 P25-54 viewers and 853,000 P2+ viewers in its debut, exceeding Animal Planet's year-ago timeslot average by a respective 73% and 57%. BLOOD DOLPHINS takes over the WHALE WARS timeslot Fridays at 9 PM (ET/PT) beginning September 10.

The third season of WHALE WARS exceeded season two levels by double-digits among all key demos, including P2+ (+29% to 1.38M), P18-49 (+29% to 797K), P25-54 (+27% to 789K), M25-54 (+35% to 468K), and W25-54 (+16% to 321K). Animal Planet had its most-watched Friday night ever among key demos, including P2+ (1.33M), P25-54 (778K), P18-49 (755K), and M25-54 (466K).

"WHALE WARS is the epitome of the kind of storytelling we want to do at Animal Planet," noted Marjorie Kaplan, president and general manager of Animal Planet Media. "Its high drama, high stakes and real importance make it - now along with BLOOD DOLPHINS - riveting television."

Animal Planet also had its best August Prime delivery ever among P25-54 (290K), P18-49 (287K), and M25-54 (148K). In August, the network exceeded Year-Ago by double-digits among key demos

P25-54 +21% (290K vs. 240K)

P18-49 +25% (287K vs. 229K)

W25-54 +19% (142K vs. 119K)

M25-54 +21% (148K vs. 122K)

For the past several years, Captain Paul Watson and his Sea Shepherd Conservation Society crew have taken to the high seas in an attempt to stop Japanese ships from hunting whales in the Southern Ocean Whale Sanctuary. WHALE WARS documents the ongoing battles in the icy Antarctic waters in each adrenaline-fueled season as the conflict between Sea Shepherd and the whalers grows more intense with each engagement - each pushing the other to the limit to fight for what they believe. Watson and his eclectic group of international staff and volunteers - labeled activists and heroes by some, eco-pirates by others - take a hard-line approach to eradicate whaling and what they view as ocean-law violations.

WHALE WARS follows a masterful match at the far end of the globe as both Sea Shepherd and the Japanese whalers engage in an environmental showdown with millions of dollars at stake. The team of oceanic crusaders join forces and set out to risk it all to save the whales, even if that might mean not all crew members make it back to port togethe

The Academy of Television Arts and Sciences recognized WHALE WARS in 2009 for exploring issues of concern to our society in a compelling, emotional and insightful way by bestowing the series with a Television Academy Honor which identifies it as "television with a conscience." The series has been nominated for a Primetime Emmy´┐Ż for Outstanding Cinematography in a Non-Fiction Series (twice) and Outstanding Picture Editing for a Non-Fiction Series. Seasons one and two of the series are available on DVD at AnimalPlanetstore.com.

WHALE WARS is a production of The Lizard Trading Company for Animal Planet. Liz Bronstein is the executive producer for The Lizard Trading Company, and Jason Carey is the executive producer for Animal Planet. Charlie Foley is the vice president of development for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [august 2010]  
S
M
T
W
T
F
S


· BLOOD DOLPHINS (ANIMAL PLANET)
· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.

[08/25/15 - 08:37 AM]
"Bachelor in Paradise" and "Bachelor in Paradise: After Paradise" Both Hit Series Highs in Overall Viewers and Young Adults
ABC spins the numbers for Monday, August 24.

[08/24/15 - 01:46 PM]
"Fear the Walking Dead" Becomes the #1 Series Premiere in Cable History in Total Viewers and All Key Demos
AMC spins the numbers for Sunday, August 23.

[08/24/15 - 01:40 PM]
Investigation Discovery Shatters Network Records with the New Season Premiere of "Homicide Hunter: Lt. Joe Kenda," Delivering 3.8 Million Viewers P2+
Investigation Discovery further spins the numbers for Tuesday, August 18.

[08/24/15 - 12:43 PM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Lift in Viewers and Adults 18-49 for the Second Straight Week
CBS further spins the numbers for the week of August 3-9.

[08/24/15 - 12:06 PM]
ABC Family's "The Fosters" Hits Multi-Month Highs for Summer Finale; Season Debut of "Young & Hungry" Wins Its Time Period Across Target Demos
ABC Family further spins the numbers for Monday, August 17 and Wednesday, August 19.

[08/24/15 - 08:41 AM]
Sunday's Broadcast Ratings: FOX Tops Demos with NFL Preseason
Coverage of the Rams at the Titans puts the network on top among adults 18-49.