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[09/02/10 - 11:02 AM]
'Tonight Show' Rebroadcasts Win the Late-Night Week of AuG. 23-27 Over 'Late Show' Originals
NBC spins the late-night numbers for the week of August 23-27.

[via press release from NBC]

'TONIGHT SHOW' REBROADCASTS WIN THE LATE-NIGHT WEEK OF AUG. 23-27 OVER 'LATE SHOW' ORIGINALS

JAY LENO ENCORES BEAT ALL CABLE AND BROADCAST COMPETITION IN THE TIME PERIOD IN 18-49 VIEWERS AND TOTAL VIEWERS

JIMMY FALLON ENCORES ALSO WIN THE 12:35 HOUR VS. ALL CABLE AND BROADCAST RIVALS IN 18-49 VIEWERS, TOPPING 'LATE LATE SHOW' AND 'KIMMEL' IN ALL KEY CATEGORIES

'LAST CALL WITH CARSON DALY' JUMPS WEEK TO WEEK BY 12 PERCENT IN TOTAL VIEWERS AND 26 PERCENT IN 18-49 VIEWERS

JAY HAS RANKED #1 VS. 'LATE SHOW' FOR 25 OF 25 WEEKS (INCLUDING A TIE, EXCLUDING WIMBLEDON WEEK); JIMMY FALLON HAS BEEN #1 OR TIED FOR #1 VS. 'LATE LATE SHOW' IN 18-49 FOR 26 WEEKS IN A ROW (EXCLUDING WIMBLEDON)

UNIVERSAL CITY, Calif. - September 2, 2010 - Encore telecasts of NBC's "The Tonight Show with Jay Leno" have won the week of August 23-27 in adult 18-49 viewers and total viewers over all cable and broadcast competition, including originals of CBS's "Late Show with David Letterman" and the ABC combination in the hour of "Nightline" originals and "Jimmy Kimmel Live" encores. Note that "Late Show" Friday results are excluded from these averages due to an NFL overrun.

At 12:35 a.m. ET, encore telecasts of "Late Night with Jimmy Fallon" also won the time period in adult 18-49 viewers over all cable and broadcast competition. The "Late Show" encores attracted bigger audiences than CBS's rebroadcasts of "Late Late Show with Craig Ferguson" and ABC's "Kimmel" encores in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers.

To date, Jay Leno has ranked #1 for 25 of 25 weeks versus "Late Show" in adult 18-49 rating and total viewers (including one tie in 18-49) since returning as host of "Tonight" on March 1 (excluding the week of Wimbledon delays). Jimmy Fallon has ranked #1 or tied for #1 versus "Late Late Show" for 26 weeks in a row in 18-49 rating (excluding Wimbledon week). In total viewers, Jimmy has won eight weeks in a row.

In adults 18-49 for the week, the audience for "Tonight" encores last week was 11 percent bigger than the viewership for "Late Show" originals (1.198 million vs. 1.078 million), in total viewers, Jay won by 1 percent (3.138 million vs. 3.114 million) and in adults 18-34, his margin was 21 percent (432,000 vs. 357,000). In adults 18-49, Jimmy Fallon's audience was 37 percent bigger than "Late Late Show's" (762,000 vs. 555,000), in total viewers, the "Late Night" advantage was 1 percent (1.455 million vs. 1.444 million) and in adults 18-34, Jimmy's margin was 47 percent (294,000 vs. 200,000).

For the week at 1:35 a.m. ET, encore telecasts of �Last Call with Carson Daly� (0.4 rating in 18-49, 0.3 in 18-34) tied ABC's rebroadcasts of "Jimmy Kimmel Live" and CBS's encores of "Late Late Show" in adult 18-49 rating and adult 18-34 rating. Week to week, Carson Daly jumped 12 percent in total viewers (to 930,000 from 831,000) and 26 percent in 18-49 viewers (530,000 vs. 419,000).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of August 23-27. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share (in encore telecasts)
CBS "Late Show," 0.8/4*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 0.9/3

12:05-1:05 a.m. ET
ABC "Kimmel," 0.4/2 (in encore telecasts)

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3 (in encore telecasts)
CBS "Late Late Show," 0.4/3 (in encore telecasts)*

1:35-2:05 a.m. ET NBC "Last Call," 0.4/3 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.1 million viewers (in encore telecasts)
CBS "Late Show," 3.1 million viewers*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.3 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.4 million viewers (in encore telecasts)

12:35-1:35 a.m. ET
NBC "Late Night," 1.5 million viewers (in encore telecasts)
CBS "Late Late Show," 1.4 million viewers (in encore telecasts)*

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers (in encore telecasts)

* Friday's "Late Show" and "Late Late Show" are excluded from these averages due to an NFL overrun.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight Show with Jay Leno," 1.1/4
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/3
CBS "Late Late Show," 0.6/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight Show with Jay Leno," 4.1 million viewers
CBS "Late Show," 3.7 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.7 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.6 million viewers

12:35-1:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.6 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF AUGUST 23-27

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.9

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.7

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.9

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

Adult Swim, 12:30-1:30 a.m. ET, 1.1 million





  [september 2010]  
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