[09/14/10 - 10:37 AM]
ABC Is No. 1 on Monday Across All Key Women Demos
ABC spins the numbers for Monday, September 13.

[via press release from ABC]

Quick Take for Monday, September 13, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday Across All Key Women Demos, Up by 28% in Viewers and 45% in Adults 18-49 Over the Year-Ago Night

Season Finale of ABC's "Bachelor Pad" Leads from 8-10pm in All Key Women Demos

On Average, "Bachelor Pad" Improves Net's Year-Ago Performance in the Time Period by Nearly 1.0 million Viewers and 40% in Adults 18-49

"Dating in the Dark" Season Closer is Up Week to Week in Viewers and Adults 18-49, Building on the Net's Year-Ago 10pm Averages During its Run in Key Adults Demos

Monday Night (8:00-11:00 p.m.)

ABC's lineup ranked No. 2 among the major networks on Monday in Adults 18-49 (1.6/4). ABC was No. 1 on Monday across all key Women demographics [Women18-34 (2.3/7), Women 18-49 (2.4/6) and Women 25-54 (2.8/7)], taking the top spot for the 17th consecutive Monday.

· ABC saw increases over the year-ago Monday (9/14/09) of 28% in Total Viewers (5.0 million vs. 3.9 million) and 45% in Adults 18-49 (1.6/4 vs. 1.1/3), up year to year among young adults for the 6th time in the last 7 weeks.

"Bachelor Pad" (8:00-10:00 p.m.)

The first season finale of ABC's "Bachelor Pad" led its 2-hour time period across each of the key Women demos: W18-34 (2.7/8), W18-49 (2.7/7) and W25-54 (3.2/8). In fact, "Bachelor Pad" led its time period in all 6 telecasts among Women 18-49 and Women 25-54. In addition, "Bachelor Pad" stood as Monday's No. 1 program among Women 18-34 and Women 18-49. Natalie Getz and David Good won the first season of "Bachelor Pad," splitting the $250,000 prize.

· On average during its 6-week run, "Bachelorette Pad" was up over the Net's 8:00-10:00 p.m. averages on the same nights the previous year by nearly 1.0 million viewers (6.2 million vs. 5.3 million) and by 40% in Adults 18-49 (2.1/6 vs. 1.5/4).

"Dating in the Dark" (10:00-11:00 p.m.)

The second season closer of ABC's "Dating in the Dark" grew over the previous week in both Total Viewers (+17% - 3.5 million vs. 3.0 million) and Adults 18-49 (+8% - 1.3/4 vs. 1.2/3).

· On average during its second season, "Dating in the Dark" improved ABC's numbers in the hour over the year-ago weeks by 33% in Adults 18-34 (1.2/4 vs. 0.9/3) and by 23% in Adults 18-49 (1.6/5 vs. 1.3/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 9/13/10.

  [september 2010]  


most recent ratings | view all posts
[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.

[03/08/18 - 08:17 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye however is the most-watched broadcaster last night.