or


[09/14/10 - 03:56 PM]
Monday Night Football Delivers Its Best ESPN Opening Night
ESPN spins the numbers for Monday, September 13.

[via press release from ESPN]

Monday Night Football Delivers Its Best ESPN Opening Night

ESPN Wins the Night Among All Networks in Prime Time; No. 2 and 3 Biggest Cable Household Audiences of 2010; 225.9 Million Page Views of ESPN.com NFL Content

Last night's special 2010 season-opening ESPN Monday Night Football doubleheader delivered the network's highest-rated and most-viewed opening night, helping ESPN win the night among all networks (broadcast or cable) in households, viewers and all key male and adult demos. In addition, the games drove significant traffic to ESPN.com's NFL content. This is the start of the fifth year of MNF on ESPN.

The Baltimore Ravens' 10-9 road victory over the New York Jets in the first prime-time game at the New Meadowlands Stadium (7 p.m. ET) earned a 10.9 rating, representing an average of 10,850,000 households (14,973,000 viewers - P2+), the second largest audience for any program on cable television in 2010. It is the highest rating of ESPN's 10 MNF opening night games.

At 10:15 p.m., the Kansas City Chiefs' 21-14 win over the San Diego Chargers received an 8.8 rating with an average of 8,803,000 households watching (11,889,000 viewers), the third-largest household audience for any program on cable television in 2010.

The two MNF games - the two highest-rated programs of the night on any network - combined for ESPN's highest-rated and most-viewed season-opening doubleheader since the format started in 2006. ESPN's two games averaged a 9.9 household rating, 9,922,000 households (13,574,000 viewers), a three percent increase from last year's combined 9.6 (Buffalo-New England: 10.3 rating; 10,224,000 HHs and 14,001,000 viewers; and San Diego-Oakland: 8.9; 8,774,000 and 11,945,000).

ESPN averaged an 11.9 coverage rating (10.3 U.S. rating) in prime time (8-11 p.m.), representing an average of 11,922,000 households (16,394,000 viewers), the highest of any network (broadcast or cable) for the night, with the lead in all key male and adult demos.

ESPN's 2009 MNF season finale, a Minnesota Vikings overtime victory over the Chicago Bears (12/28/09), ranks as the most-watched program on cable television in the Nielsen 2010 calendar year among homes, averaging 11,899,000 homes (17,006,000 viewers).

Also, ESPN.com had a strong kickoff to the 2010 NFL season with 225.9 million page views and more than 318 million minutes (an 18 percent increase over last year) generated with NFL content on Sunday and Monday. ESPN's Mobile web site had more than 67 million page views and 118 million minutes (up 67percent), spent with NFL content on the ESPN mobile web site and ScoreCenter App.

NEXT WEEK ON MNF

Next week, ESPN's MNF returns with its usual schedule as Drew Brees and the defending Super Bowl champion New Orleans Saints face the San Francisco 49ers at 8:30 p.m. The complete Monday night NFL schedule on ESPN:

Time (ET) Program
3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: New Orleans at San Francisco
11:30 p.m. SportsCenter





  [september 2010]  
S
M
T
W
T
F
S
   


· MONDAY NIGHT FOOTBALL (ESPN)





most recent ratings | view all posts
[09/21/18 - 08:27 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top All-Repeat Competition
The Eye's summer mainstay is the only original last night.

[09/20/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Got Talent" Finale Puts NBC on Top
The Peacock's summer mainstay however is down 31% among adults 18-49 from a year ago.

[09/19/18 - 03:31 PM]
"American Horror Story: Apocalypse" Bows as Most-Watched Program on Television the Night of Its Premiere
FX further spins the numbers for Wednesday, September 12.

[09/19/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Dominates Another Tuesday with "Got Talent"
The penultimate episode of this summer's edition easily wins the night in all categories.

[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/17/18 - 08:25 AM]
Sunday's Broadcast Ratings: NBC Wins with "Sunday Night Football"
The Peacock easily takes home top honors in total viewers and adults 18-49.

[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
The Alphabet easily wins the night among total viewers and adults 18-49.

[09/16/18 - 08:00 AM]
College Football Week 3: ABC's "Saturday Night Football": Ohio State-TCU Is Highest-Rated Game of the Season on Any Network
ESPN spins the numbers for Saturday, September 15.

[09/15/18 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos on Low Key Night
"Dateline NBC" tops the charts in both total viewers and adults 18-49.

[09/14/18 - 01:02 PM]
"Rel" Debuts as #1 Scripted Series of Week of September 3
FOX further spins the numbers for the week of August 27-September 3.

[09/14/18 - 08:22 AM]
Thursday's Broadcast Ratings: "Big Brother" Puts CBS on Top
The Eye takes home top honors in total viewers and adults 18-49.

[09/13/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Continues Its Reign with "Got Talent"
The Peacock takes home top honors in total viewers and adults 18-49.

[09/12/18 - 09:46 AM]
"Flip or Flop" Double Digit Year-Over-Year Ratings Increase Drives HGTV Thursday Night Performance
HGTV further spins the numbers for the season to date.

[09/12/18 - 08:12 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Victory for NBC
The Peacock once again takes home top honors in total viewers and adults 18-49.