or


[09/14/10 - 03:56 PM]
Monday Night Football Delivers Its Best ESPN Opening Night
ESPN spins the numbers for Monday, September 13.

[via press release from ESPN]

Monday Night Football Delivers Its Best ESPN Opening Night

ESPN Wins the Night Among All Networks in Prime Time; No. 2 and 3 Biggest Cable Household Audiences of 2010; 225.9 Million Page Views of ESPN.com NFL Content

Last night's special 2010 season-opening ESPN Monday Night Football doubleheader delivered the network's highest-rated and most-viewed opening night, helping ESPN win the night among all networks (broadcast or cable) in households, viewers and all key male and adult demos. In addition, the games drove significant traffic to ESPN.com's NFL content. This is the start of the fifth year of MNF on ESPN.

The Baltimore Ravens' 10-9 road victory over the New York Jets in the first prime-time game at the New Meadowlands Stadium (7 p.m. ET) earned a 10.9 rating, representing an average of 10,850,000 households (14,973,000 viewers - P2+), the second largest audience for any program on cable television in 2010. It is the highest rating of ESPN's 10 MNF opening night games.

At 10:15 p.m., the Kansas City Chiefs' 21-14 win over the San Diego Chargers received an 8.8 rating with an average of 8,803,000 households watching (11,889,000 viewers), the third-largest household audience for any program on cable television in 2010.

The two MNF games - the two highest-rated programs of the night on any network - combined for ESPN's highest-rated and most-viewed season-opening doubleheader since the format started in 2006. ESPN's two games averaged a 9.9 household rating, 9,922,000 households (13,574,000 viewers), a three percent increase from last year's combined 9.6 (Buffalo-New England: 10.3 rating; 10,224,000 HHs and 14,001,000 viewers; and San Diego-Oakland: 8.9; 8,774,000 and 11,945,000).

ESPN averaged an 11.9 coverage rating (10.3 U.S. rating) in prime time (8-11 p.m.), representing an average of 11,922,000 households (16,394,000 viewers), the highest of any network (broadcast or cable) for the night, with the lead in all key male and adult demos.

ESPN's 2009 MNF season finale, a Minnesota Vikings overtime victory over the Chicago Bears (12/28/09), ranks as the most-watched program on cable television in the Nielsen 2010 calendar year among homes, averaging 11,899,000 homes (17,006,000 viewers).

Also, ESPN.com had a strong kickoff to the 2010 NFL season with 225.9 million page views and more than 318 million minutes (an 18 percent increase over last year) generated with NFL content on Sunday and Monday. ESPN's Mobile web site had more than 67 million page views and 118 million minutes (up 67percent), spent with NFL content on the ESPN mobile web site and ScoreCenter App.

NEXT WEEK ON MNF

Next week, ESPN's MNF returns with its usual schedule as Drew Brees and the defending Super Bowl champion New Orleans Saints face the San Francisco 49ers at 8:30 p.m. The complete Monday night NFL schedule on ESPN:

Time (ET) Program
3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: New Orleans at San Francisco
11:30 p.m. SportsCenter





  [september 2010]  
S
M
T
W
T
F
S
   


· MONDAY NIGHT FOOTBALL (ESPN)





most recent ratings | view all posts
[10/22/19 - 08:32 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Take Home Demo Honors
The network wins the night among adults 18-49 while ABC is the most-watched broadcaster overall.

[10/21/19 - 08:37 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Victory
The Peacock once again takes home top honors in all categories on Sunday.

[10/20/19 - 09:16 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Charts
The Alphabet leads the night in both total viewers and adults 18-49.

[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.