or


[09/14/10 - 03:56 PM]
Monday Night Football Delivers Its Best ESPN Opening Night
ESPN spins the numbers for Monday, September 13.

[via press release from ESPN]

Monday Night Football Delivers Its Best ESPN Opening Night

ESPN Wins the Night Among All Networks in Prime Time; No. 2 and 3 Biggest Cable Household Audiences of 2010; 225.9 Million Page Views of ESPN.com NFL Content

Last night's special 2010 season-opening ESPN Monday Night Football doubleheader delivered the network's highest-rated and most-viewed opening night, helping ESPN win the night among all networks (broadcast or cable) in households, viewers and all key male and adult demos. In addition, the games drove significant traffic to ESPN.com's NFL content. This is the start of the fifth year of MNF on ESPN.

The Baltimore Ravens' 10-9 road victory over the New York Jets in the first prime-time game at the New Meadowlands Stadium (7 p.m. ET) earned a 10.9 rating, representing an average of 10,850,000 households (14,973,000 viewers - P2+), the second largest audience for any program on cable television in 2010. It is the highest rating of ESPN's 10 MNF opening night games.

At 10:15 p.m., the Kansas City Chiefs' 21-14 win over the San Diego Chargers received an 8.8 rating with an average of 8,803,000 households watching (11,889,000 viewers), the third-largest household audience for any program on cable television in 2010.

The two MNF games - the two highest-rated programs of the night on any network - combined for ESPN's highest-rated and most-viewed season-opening doubleheader since the format started in 2006. ESPN's two games averaged a 9.9 household rating, 9,922,000 households (13,574,000 viewers), a three percent increase from last year's combined 9.6 (Buffalo-New England: 10.3 rating; 10,224,000 HHs and 14,001,000 viewers; and San Diego-Oakland: 8.9; 8,774,000 and 11,945,000).

ESPN averaged an 11.9 coverage rating (10.3 U.S. rating) in prime time (8-11 p.m.), representing an average of 11,922,000 households (16,394,000 viewers), the highest of any network (broadcast or cable) for the night, with the lead in all key male and adult demos.

ESPN's 2009 MNF season finale, a Minnesota Vikings overtime victory over the Chicago Bears (12/28/09), ranks as the most-watched program on cable television in the Nielsen 2010 calendar year among homes, averaging 11,899,000 homes (17,006,000 viewers).

Also, ESPN.com had a strong kickoff to the 2010 NFL season with 225.9 million page views and more than 318 million minutes (an 18 percent increase over last year) generated with NFL content on Sunday and Monday. ESPN's Mobile web site had more than 67 million page views and 118 million minutes (up 67percent), spent with NFL content on the ESPN mobile web site and ScoreCenter App.

NEXT WEEK ON MNF

Next week, ESPN's MNF returns with its usual schedule as Drew Brees and the defending Super Bowl champion New Orleans Saints face the San Francisco 49ers at 8:30 p.m. The complete Monday night NFL schedule on ESPN:

Time (ET) Program
3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: New Orleans at San Francisco
11:30 p.m. SportsCenter





  [september 2010]  
S
M
T
W
T
F
S
   


· MONDAY NIGHT FOOTBALL (ESPN)











most recent ratings | view all posts
[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.