or


[09/23/10 - 12:56 AM]
The Futon's Ratings Survival Guide: "Bleep My Dad Says" (CBS)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

BLEEP MY DAD SAYS (CBS)
(Thursdays at 8:30/7:30c)

If any series can replace "Survivor" on Thursday nights it's "The Big Bang Theory" (14.13 million viewers, 5.22 adults 18-49 rating on Mondays last season). Said move will certainly give newcomer "Dad" a significant platform, although it's unclear what the expectation is in terms of retention rate. "Big Bang" obviously built off its "Two and a Half Men" lead-in while shows like "Rules of Engagement" (83%) and "Worst Week" (62%) previously followed "Men" to varying results. Presumably, "Dad" will have to perform in the 70-75% range or risk cancellation. Still, keep in mind that in the past two years, "Rules's" third season had the lowest retention rate of any comedy that was renewed (the aforementioned 83%).

Here's how CBS has fared on Thursday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

thursdays in 2008-2010timeviewers
(retention)		adults 18-49
(retention)
CSI: Season 99:00 PM17.75
(145.13%)		4.71
(124.27%)
Survivor: Season 178:00 PM12.50
(N/A)		4.03
(N/A)
Survivor: Season 188:00 PM12.10
(N/A)		3.86
(N/A)
Survivor: Season 208:00 PM12.33
(N/A)		3.83
(N/A)
Survivor: Season 198:00 PM12.23
(N/A)		3.74
(N/A)
CSI: Season 10**9:00 PM14.88
(127.64%)		3.43
(99.42%)
The Mentalist: Season 2**10:00 PM15.15
(103.59%)		3.39
(99.12%)
Eleventh Hour10:00 PM11.66
(62.86%)		3.06
(60.24%)
Harper's Island10:00 PM8.33
(53.29%)		2.37
(64.05%)

** includes only first-run, in-season airings in the specified time period

COMING TOMORROW: CBS's "Blue Bloods" and FOX's "The Good Guys."





  [september 2010]  
S
M
T
W
T
F
S
   


· BLEEP MY DAD SAYS (CBS)
· FUTON'S RATINGS SURVIVAL GUIDES (TFC)




most recent ratings | view all posts
[04/25/24 - 10:37 AM]
ABC's "Will Trent" Continues Momentum as Series Logs Highest Total Viewer Audience to Date and Highest Adults 18-49 Rating in Over a Year
After 35 days of viewing on ABC, Hulu and digital platforms, "Will Trent" continues its ratings climb in episode three of season two, growing to 11.23 million Total Viewers and marking its highest multiplatform telecast to date.

[04/23/24 - 03:01 PM]
"Tamron Hall" Grows Week to Week in Women 18-49 Hitting 6-Week High and Ranking No. 2 Among All Syndicated Talk Shows
In addition, "Tamron Hall" turned in increases for the same week last year in Households and Women 18-49.

[04/23/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Up Week-to-Week in Adults 18-49
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 913,000), posting its largest overall audience in 3 years - since the 2020-2021 season.
[04/23/24 - 11:22 AM]
Viewership for April 21 Edition of ESPN "Sunday Night Baseball" - Texas Rangers vs. Atlanta Braves - Up 24 Percent From Last Year
The reigning World Series Champion Texas Rangers 6-4 victory over the Atlanta Braves averaged 1,623,000 viewers, up from 1,309,000 viewers for last New York Mets vs. San Francisco Giants game.

[04/23/24 - 11:04 AM]
Netflix Top 10 Week of Apr. 15: "Rebel Moon - Part Two: The Scargiver" Debuts at #1; "Baby Reindeer" Rises to the Top
List mainstays included "3 Body Problem," which spent its fifth week on the list in third place (3.2M views), and Guy Ritchie's aristocratic gangster series "The Gentlemen," which spent its seventh week on the list in sixth place (2.9M views).
[04/23/24 - 06:01 AM]
"The Spiderwick Chronicles" Makes Roku Channel History with Record-Setting Opening
The series also earned the highest daily reach and most hours streamed of any title to ever debut on The Roku Channel in a singular day.
[04/22/24 - 09:05 AM]
Smash Hit Home Renovation Competition Series "Rock the Block" Delivers Strong Season Ratings for HGTV
Attracting 13.6 million total viewers since it premiered on Monday, March 4, the seven-episode season boasted strong double-digit ratings gains of 53 percent among Adults 25-54 and 58 percent among Women 25-54 over the prior six weeks.

[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.
[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.
[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.
[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).
[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.