or


[09/23/10 - 12:56 AM]
The Futon's Ratings Survival Guide: "Bleep My Dad Says" (CBS)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

BLEEP MY DAD SAYS (CBS)
(Thursdays at 8:30/7:30c)

If any series can replace "Survivor" on Thursday nights it's "The Big Bang Theory" (14.13 million viewers, 5.22 adults 18-49 rating on Mondays last season). Said move will certainly give newcomer "Dad" a significant platform, although it's unclear what the expectation is in terms of retention rate. "Big Bang" obviously built off its "Two and a Half Men" lead-in while shows like "Rules of Engagement" (83%) and "Worst Week" (62%) previously followed "Men" to varying results. Presumably, "Dad" will have to perform in the 70-75% range or risk cancellation. Still, keep in mind that in the past two years, "Rules's" third season had the lowest retention rate of any comedy that was renewed (the aforementioned 83%).

Here's how CBS has fared on Thursday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

thursdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
CSI: Season 99:00 PM17.75
(145.13%)
4.71
(124.27%)
Survivor: Season 178:00 PM12.50
(N/A)
4.03
(N/A)
Survivor: Season 188:00 PM12.10
(N/A)
3.86
(N/A)
Survivor: Season 208:00 PM12.33
(N/A)
3.83
(N/A)
Survivor: Season 198:00 PM12.23
(N/A)
3.74
(N/A)
CSI: Season 10**9:00 PM14.88
(127.64%)
3.43
(99.42%)
The Mentalist: Season 2**10:00 PM15.15
(103.59%)
3.39
(99.12%)
Eleventh Hour10:00 PM11.66
(62.86%)
3.06
(60.24%)
Harper's Island10:00 PM8.33
(53.29%)
2.37
(64.05%)

** includes only first-run, in-season airings in the specified time period

COMING TOMORROW: CBS's "Blue Bloods" and FOX's "The Good Guys."





  [september 2010]  
S
M
T
W
T
F
S
   


· BLEEP MY DAD SAYS (CBS)
· FUTON'S RATINGS SURVIVAL GUIDES (TFC)





most recent ratings | view all posts
[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.

[01/22/15 - 08:39 AM]
"Chicago P.D." Tied for #1 In Its Time Period in Adults 18-49 and Ranks #1 Outright in Adults 18-34 and All Key Adult-Female Demos
NBC spins the numbers for Wednesday, January 21.

[01/22/15 - 08:24 AM]
Wednesday's Broadcast Ratings: "Empire" Rises Yet Again for FOX
The newcomer rises to another series high in its third week.

[01/21/15 - 12:48 PM]
"K.C. Undercover," Starring Zendaya, Premieres Big on Disney Channel After Strong Watch Disney Channel App Debut, Sacks Competition, Is #1 Cable TV Telecast Year-to-Date Among Kids 2-11, 6-11 and Tweens
Disney Channel spins the numbers for Sunday, January 18.

[01/21/15 - 12:09 PM]
Sunday's "UFC Fight Night" on FOX Sports 1 is Most-Watched MMA Event on Cable Since 2009
FOX Sports spins the numbers for Sunday, January 18.