or


[09/28/10 - 12:08 PM]
Discovery Communications Marks Ratings Highs and Milestones in 3q10
Discovery Networks spins the numbers for the third quarter of 2010.

[via press release from Discovery]

Discovery Communications Marks Ratings Highs and Milestones in 3Q10

September 28, 2010

(New York, N.Y.) Led by numerous successes in 3Q10, Discovery Communications (DCI) portfolio of networks are up +12% in P25-54 primetime delivery vs.3Q09, while non-DCI cable and broadcast are down -2% and -1%, respectively.*

Individual network claims are referenced below.

All Primetime Data based on 3Q10 vs. 3Q09 and Among All Ad-Supported Cable Unless Otherwise Noted

DISCOVERY CHANNEL

Best 3Q ever in M25-54 (426k).

Most watched Shark Week in history among P2+, P/W18-49, averaging 2.1M P2+, a 10% increase vs. the prior highest rated Shark Week in 2008.

#4 network in M18-49, and top ten in M25-54 (#5), P25-54 (#7), P18-49 (#7) and M18-34 (#8).

Top 3 non-sports programs in all of cable in 3Q in P/M25-54 and P18-49: premieres of Deadliest Catch (#1), Deadliest Catch: Captain Phil Tribute (#2) and After the Catch (#3).

Fueled by new series Dual Survival, Man, Woman, Wild and Beyond Survival with Les Stroud, the network posted delivery gains in all key demos, including P2+, +9% (1256k v 1157k); P25-54, +9% (685k v 629k); P18-34, +13% (319k v 282k); M25-54, +6% (426k v 402k) and M18-34, +7% (194k v 181k).

TLC

21 series averaging 1.1M P2+ or more, including American Chopper(2.5M), Sister Wives (2.3M), Kate Plus 8 (1.7M), Cake Boss (1.6M), Little People Big World (1.5M), 19 Kids and Counting (1.4M), Say Yes to the Dress Atlanta (1.3M), Strange Sex (1.2M) and DC Cupcakes (1.2M).

Premiere of newest hit, Sister Wives (9/26) garnered 2.3M P2+, a 77% increase vs. the prior six week prime premiere average, and best series premiere since Cake Boss (5/25/09) in P/W18-49, P/W18-34 and W25-54.

Top 5 network in W18-34 (#5), and top 10 in W25-54 (#9) and W18-49 (#10).

Highest 3Q in 6 years in P2+ and P25-54.

Up in key demos, including P2+, +10% (1.1M v 1M) and P25-54, +4% (527k v 506k).

ANIMAL PLANET

Best 3Q ever in P18-49.

11 straight quarters of year-over-year gains in P18-49, and 8 straight quarters among P/M/W 25-54.

Up double-digits in all key demos: P25-54, +10% (261k v 237k); W25-54, +9% (128k v 117k); M25-54, +11% (133k v 120k) and P18-49, +12% (256k v 229k).

Whale Wars season 3 outpaced season 2 by double-digits in all key demos, including P25-54 (+27%) and P18-49 (+29%), and the finale (8/27) ranks as the most watched regularly scheduled Animal Planet telecast ever in P25-54 (1.1M) and P18-49 (1.1M).

INVESTIGATION DISCOVERY (ID)

Best quarter ever in HH.

7 consecutive quarters of year-over-year growth in HH, P2+ and P/W/M25-54.

Fastest growing cable network in prime year-to-date in HH, P2+, P/W/M25-54 and P/W18-49.

Ranked #38 in P25-54 and #37 in W25-54, both up 10 positions vs. 3Q09.

Fueled by premieres of top series delivering more than 500k P2+, including On the Case with Paula Zahn (588k), Who the (Bleep) Did I Marry?(566k) and Very Bad Men (505k), ID once again posted solid double-digit gains in all demos, including HH, +60% (284k v 178k); P2+, +64% (347k v 212k); P25-54, +62% (172k v 106k); W25-54 , +64% (108k v 66k).

SCIENCE CHANNEL

Best quarter ever in HH, P2+ and P/M 25-54.

8 straight quarters of year-over-year growth in HH, P2+, P25-54/18-49.

Fueled by the success of new series Through the Wormhole with Morgan Freeman and Wonders of the Solar System, both of which are posting double and triple-digit gains in all key demos vs. the 3Q prime average, the network posted sizable double-digit gains in all demos, including HH, +44% (186k v 129k); P2+, +45% (242k v 167k); P25-54, +41% (110k v 78k) and M25-54, +43% (76k v 53k).

MILITARY CHANNEL

Driven by War Birds of Europe and Military Channel's airing of movies such as Windtalkers, the network posted gains in all key demos, including P2+, +5% (140k vs. 133k); P25-54, +7% (59k v 55k); M25-54, +14% (49 v 43k) and M18-49, +9% (38k v35k).

DISCOVERY EN ESPANOL**

Best 3Q ever in all key demos.

Driven by top specials and series, including El Caso Colosio, Crudo Y Sin Sensura and the debut of original series Norte A Sur, the network is up +28% in HH and P18-49 and +42% in M18-49.

#2 Hispanic Pay-TV Network among all primary demos, topping all sports cable networks.

*Does not include Discovery en Espa�ol

**Source: NHIH/NTIH, 3Q10 vs. 3Q09, Live+SD, Mon-Sun 7-11pm





  [september 2010]  
S
M
T
W
T
F
S
   


· 19 KIDS & COUNTING (TLC)
· AMERICAN CHOPPER (DISCOVERY)
· BEYOND SURVIVAL WITH LES STROUD (DISCOVERY)
· CAKE BOSS (TLC)
· DC CUPCAKES (TLC)
· DEADLIEST CATCH (DISCOVERY)
· DUAL SURVIVAL (DISCOVERY)
· KATE PLUS 8 (TLC)
· LITTLE PEOPLE, BIG WORLD (TLC)
· MAN, WOMAN, WILD (DISCOVERY)
· ON THE CASE WITH PAULA ZAHN (ID)
· SAY YES TO THE DRESS: ATLANTA (TLC)
· SISTER WIVES (TLC)
· STRANGE SEX (TLC)
· THROUGH THE WORMHOLE WITH MORGAN FREEMAN (SCIENCE)
· VERY BAD MEN (ID)
· WHALE WARS (ANIMAL PLANET)
· WHO THE (BLEEP) DID I MARRY? (ID)





most recent ratings | view all posts
[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.