or


[09/28/10 - 12:08 PM]
Discovery Communications Marks Ratings Highs and Milestones in 3q10
Discovery Networks spins the numbers for the third quarter of 2010.

[via press release from Discovery]

Discovery Communications Marks Ratings Highs and Milestones in 3Q10

September 28, 2010

(New York, N.Y.) Led by numerous successes in 3Q10, Discovery Communications (DCI) portfolio of networks are up +12% in P25-54 primetime delivery vs.3Q09, while non-DCI cable and broadcast are down -2% and -1%, respectively.*

Individual network claims are referenced below.

All Primetime Data based on 3Q10 vs. 3Q09 and Among All Ad-Supported Cable Unless Otherwise Noted

DISCOVERY CHANNEL

Best 3Q ever in M25-54 (426k).

Most watched Shark Week in history among P2+, P/W18-49, averaging 2.1M P2+, a 10% increase vs. the prior highest rated Shark Week in 2008.

#4 network in M18-49, and top ten in M25-54 (#5), P25-54 (#7), P18-49 (#7) and M18-34 (#8).

Top 3 non-sports programs in all of cable in 3Q in P/M25-54 and P18-49: premieres of Deadliest Catch (#1), Deadliest Catch: Captain Phil Tribute (#2) and After the Catch (#3).

Fueled by new series Dual Survival, Man, Woman, Wild and Beyond Survival with Les Stroud, the network posted delivery gains in all key demos, including P2+, +9% (1256k v 1157k); P25-54, +9% (685k v 629k); P18-34, +13% (319k v 282k); M25-54, +6% (426k v 402k) and M18-34, +7% (194k v 181k).

TLC

21 series averaging 1.1M P2+ or more, including American Chopper(2.5M), Sister Wives (2.3M), Kate Plus 8 (1.7M), Cake Boss (1.6M), Little People Big World (1.5M), 19 Kids and Counting (1.4M), Say Yes to the Dress Atlanta (1.3M), Strange Sex (1.2M) and DC Cupcakes (1.2M).

Premiere of newest hit, Sister Wives (9/26) garnered 2.3M P2+, a 77% increase vs. the prior six week prime premiere average, and best series premiere since Cake Boss (5/25/09) in P/W18-49, P/W18-34 and W25-54.

Top 5 network in W18-34 (#5), and top 10 in W25-54 (#9) and W18-49 (#10).

Highest 3Q in 6 years in P2+ and P25-54.

Up in key demos, including P2+, +10% (1.1M v 1M) and P25-54, +4% (527k v 506k).

ANIMAL PLANET

Best 3Q ever in P18-49.

11 straight quarters of year-over-year gains in P18-49, and 8 straight quarters among P/M/W 25-54.

Up double-digits in all key demos: P25-54, +10% (261k v 237k); W25-54, +9% (128k v 117k); M25-54, +11% (133k v 120k) and P18-49, +12% (256k v 229k).

Whale Wars season 3 outpaced season 2 by double-digits in all key demos, including P25-54 (+27%) and P18-49 (+29%), and the finale (8/27) ranks as the most watched regularly scheduled Animal Planet telecast ever in P25-54 (1.1M) and P18-49 (1.1M).

INVESTIGATION DISCOVERY (ID)

Best quarter ever in HH.

7 consecutive quarters of year-over-year growth in HH, P2+ and P/W/M25-54.

Fastest growing cable network in prime year-to-date in HH, P2+, P/W/M25-54 and P/W18-49.

Ranked #38 in P25-54 and #37 in W25-54, both up 10 positions vs. 3Q09.

Fueled by premieres of top series delivering more than 500k P2+, including On the Case with Paula Zahn (588k), Who the (Bleep) Did I Marry?(566k) and Very Bad Men (505k), ID once again posted solid double-digit gains in all demos, including HH, +60% (284k v 178k); P2+, +64% (347k v 212k); P25-54, +62% (172k v 106k); W25-54 , +64% (108k v 66k).

SCIENCE CHANNEL

Best quarter ever in HH, P2+ and P/M 25-54.

8 straight quarters of year-over-year growth in HH, P2+, P25-54/18-49.

Fueled by the success of new series Through the Wormhole with Morgan Freeman and Wonders of the Solar System, both of which are posting double and triple-digit gains in all key demos vs. the 3Q prime average, the network posted sizable double-digit gains in all demos, including HH, +44% (186k v 129k); P2+, +45% (242k v 167k); P25-54, +41% (110k v 78k) and M25-54, +43% (76k v 53k).

MILITARY CHANNEL

Driven by War Birds of Europe and Military Channel's airing of movies such as Windtalkers, the network posted gains in all key demos, including P2+, +5% (140k vs. 133k); P25-54, +7% (59k v 55k); M25-54, +14% (49 v 43k) and M18-49, +9% (38k v35k).

DISCOVERY EN ESPANOL**

Best 3Q ever in all key demos.

Driven by top specials and series, including El Caso Colosio, Crudo Y Sin Sensura and the debut of original series Norte A Sur, the network is up +28% in HH and P18-49 and +42% in M18-49.

#2 Hispanic Pay-TV Network among all primary demos, topping all sports cable networks.

*Does not include Discovery en Espa´┐Żol

**Source: NHIH/NTIH, 3Q10 vs. 3Q09, Live+SD, Mon-Sun 7-11pm





  [september 2010]  
S
M
T
W
T
F
S
   


· 19 KIDS & COUNTING (TLC)
· AMERICAN CHOPPER (DISCOVERY)
· BEYOND SURVIVAL WITH LES STROUD (DISCOVERY)
· CAKE BOSS (TLC)
· DC CUPCAKES (TLC)
· DEADLIEST CATCH (DISCOVERY)
· DUAL SURVIVAL (DISCOVERY)
· KATE PLUS 8 (TLC)
· LITTLE PEOPLE, BIG WORLD (TLC)
· MAN, WOMAN, WILD (DISCOVERY)
· ON THE CASE WITH PAULA ZAHN (ID)
· SAY YES TO THE DRESS: ATLANTA (TLC)
· SISTER WIVES (TLC)
· STRANGE SEX (TLC)
· THROUGH THE WORMHOLE WITH MORGAN FREEMAN (SCIENCE)
· VERY BAD MEN (ID)
· WHALE WARS (ANIMAL PLANET)
· WHO THE (BLEEP) DID I MARRY? (ID)





most recent ratings | view all posts
[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.