or


[09/28/10 - 12:08 PM]
Discovery Communications Marks Ratings Highs and Milestones in 3q10
Discovery Networks spins the numbers for the third quarter of 2010.

[via press release from Discovery]

Discovery Communications Marks Ratings Highs and Milestones in 3Q10

September 28, 2010

(New York, N.Y.) Led by numerous successes in 3Q10, Discovery Communications (DCI) portfolio of networks are up +12% in P25-54 primetime delivery vs.3Q09, while non-DCI cable and broadcast are down -2% and -1%, respectively.*

Individual network claims are referenced below.

All Primetime Data based on 3Q10 vs. 3Q09 and Among All Ad-Supported Cable Unless Otherwise Noted

DISCOVERY CHANNEL

Best 3Q ever in M25-54 (426k).

Most watched Shark Week in history among P2+, P/W18-49, averaging 2.1M P2+, a 10% increase vs. the prior highest rated Shark Week in 2008.

#4 network in M18-49, and top ten in M25-54 (#5), P25-54 (#7), P18-49 (#7) and M18-34 (#8).

Top 3 non-sports programs in all of cable in 3Q in P/M25-54 and P18-49: premieres of Deadliest Catch (#1), Deadliest Catch: Captain Phil Tribute (#2) and After the Catch (#3).

Fueled by new series Dual Survival, Man, Woman, Wild and Beyond Survival with Les Stroud, the network posted delivery gains in all key demos, including P2+, +9% (1256k v 1157k); P25-54, +9% (685k v 629k); P18-34, +13% (319k v 282k); M25-54, +6% (426k v 402k) and M18-34, +7% (194k v 181k).

TLC

21 series averaging 1.1M P2+ or more, including American Chopper(2.5M), Sister Wives (2.3M), Kate Plus 8 (1.7M), Cake Boss (1.6M), Little People Big World (1.5M), 19 Kids and Counting (1.4M), Say Yes to the Dress Atlanta (1.3M), Strange Sex (1.2M) and DC Cupcakes (1.2M).

Premiere of newest hit, Sister Wives (9/26) garnered 2.3M P2+, a 77% increase vs. the prior six week prime premiere average, and best series premiere since Cake Boss (5/25/09) in P/W18-49, P/W18-34 and W25-54.

Top 5 network in W18-34 (#5), and top 10 in W25-54 (#9) and W18-49 (#10).

Highest 3Q in 6 years in P2+ and P25-54.

Up in key demos, including P2+, +10% (1.1M v 1M) and P25-54, +4% (527k v 506k).

ANIMAL PLANET

Best 3Q ever in P18-49.

11 straight quarters of year-over-year gains in P18-49, and 8 straight quarters among P/M/W 25-54.

Up double-digits in all key demos: P25-54, +10% (261k v 237k); W25-54, +9% (128k v 117k); M25-54, +11% (133k v 120k) and P18-49, +12% (256k v 229k).

Whale Wars season 3 outpaced season 2 by double-digits in all key demos, including P25-54 (+27%) and P18-49 (+29%), and the finale (8/27) ranks as the most watched regularly scheduled Animal Planet telecast ever in P25-54 (1.1M) and P18-49 (1.1M).

INVESTIGATION DISCOVERY (ID)

Best quarter ever in HH.

7 consecutive quarters of year-over-year growth in HH, P2+ and P/W/M25-54.

Fastest growing cable network in prime year-to-date in HH, P2+, P/W/M25-54 and P/W18-49.

Ranked #38 in P25-54 and #37 in W25-54, both up 10 positions vs. 3Q09.

Fueled by premieres of top series delivering more than 500k P2+, including On the Case with Paula Zahn (588k), Who the (Bleep) Did I Marry?(566k) and Very Bad Men (505k), ID once again posted solid double-digit gains in all demos, including HH, +60% (284k v 178k); P2+, +64% (347k v 212k); P25-54, +62% (172k v 106k); W25-54 , +64% (108k v 66k).

SCIENCE CHANNEL

Best quarter ever in HH, P2+ and P/M 25-54.

8 straight quarters of year-over-year growth in HH, P2+, P25-54/18-49.

Fueled by the success of new series Through the Wormhole with Morgan Freeman and Wonders of the Solar System, both of which are posting double and triple-digit gains in all key demos vs. the 3Q prime average, the network posted sizable double-digit gains in all demos, including HH, +44% (186k v 129k); P2+, +45% (242k v 167k); P25-54, +41% (110k v 78k) and M25-54, +43% (76k v 53k).

MILITARY CHANNEL

Driven by War Birds of Europe and Military Channel's airing of movies such as Windtalkers, the network posted gains in all key demos, including P2+, +5% (140k vs. 133k); P25-54, +7% (59k v 55k); M25-54, +14% (49 v 43k) and M18-49, +9% (38k v35k).

DISCOVERY EN ESPANOL**

Best 3Q ever in all key demos.

Driven by top specials and series, including El Caso Colosio, Crudo Y Sin Sensura and the debut of original series Norte A Sur, the network is up +28% in HH and P18-49 and +42% in M18-49.

#2 Hispanic Pay-TV Network among all primary demos, topping all sports cable networks.

*Does not include Discovery en Espa´┐Żol

**Source: NHIH/NTIH, 3Q10 vs. 3Q09, Live+SD, Mon-Sun 7-11pm





  [september 2010]  
S
M
T
W
T
F
S
   


· 19 KIDS & COUNTING (TLC)
· AMERICAN CHOPPER (DISCOVERY)
· BEYOND SURVIVAL WITH LES STROUD (DISCOVERY)
· CAKE BOSS (TLC)
· DC CUPCAKES (TLC)
· DEADLIEST CATCH (DISCOVERY)
· DUAL SURVIVAL (DISCOVERY)
· KATE PLUS 8 (TLC)
· LITTLE PEOPLE, BIG WORLD (TLC)
· MAN, WOMAN, WILD (DISCOVERY)
· ON THE CASE WITH PAULA ZAHN (ID)
· SAY YES TO THE DRESS: ATLANTA (TLC)
· SISTER WIVES (TLC)
· STRANGE SEX (TLC)
· THROUGH THE WORMHOLE WITH MORGAN FREEMAN (SCIENCE)
· VERY BAD MEN (ID)
· WHALE WARS (ANIMAL PLANET)
· WHO THE (BLEEP) DID I MARRY? (ID)





most recent ratings | view all posts
[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.

[07/29/14 - 08:32 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top
The show's full night finale puts ABC in front among both total viewers and adults 18-49.

[07/29/14 - 08:30 AM]
ABC Wins Monday as "The Bachelorette" Closes with Its Biggest Audience This Season
ABC spins the numbers for Monday, July 28.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.