HISTORY(R) FINISHES BEST QUARTER AND MONTH OF ALL TIME
Network Posts Increases in All Key Demos PAWN STARS, AMERICAN PICKERS, ICE ROAD TRUCKERS, TOP SHOT and SWAMP PEOPLE ... LEAD THE CHARGE IN 3rd QUARTER 2010
Ranked #4 Cable Network in Adults 25-54 and #5 in Adults 18-49
NEW YORK, September 28, 2010 - Continuing its phenomenal ratings success, HISTORY secured its best quarter ever in all key demos in 3rd Quarter 2010 and best month ever in September. Driven by the strength of the network's new and returning hit series - Pawn Stars, American Pickers, Ice Road Truckers, Top Shot, and Swamp People - HISTORY was ranked in the top 5 vs. all of cable for any quarter in both adults 25-54 and 18-49.
HISTORY's 3rd Quarter 2010 numbers vs. 3rd Quarter 2009:
Adults 25-54 (838,000) up +37% (610,000)
Adults 18-49 (759,000) up +35% (564,000)
Total Viewers (1.7 million) up +42% (1.2 million)
Pawn Stars remains HISTORY's #1 hit with an average of 5.4 million total viewers, 2.9 million adults 25-54 and 2.8 million Adults 18-49 - with 14 telecasts in 3rd Quarter. 2010 to date, Pawn Stars is the #1 non-fiction series among total viewers.
American Pickers attracted an average of 4.7 million total viewers, 2.4 million adults 25-54 and 2.1 million Adults 18-49 - with 8 telecasts in 3rd Quarter. 2010 to date the series is currently #1 new non-fiction cable series among adults 25-54.
The fourth season of the television phenomenon, Ice Road Truckers, averaged 2.9 million total viewers, 1.6 million adults 25-54 and 1.4 million adults 18-49 - with 11 telecasts in 3rd Quarter thus far.
With 6 telecasts in 3rd Quarter, the competition series Top Shot averaged 2.1 million total viewers, 1.2 million adults 25-54 and 1.1 million adults 18-49.
And, the new series launch, Swamp People, set a record as network's best-ever original series launch while averaging 3.2 million total viewers, 1.8 million adults 25-54 and 1.7 million adults 18-49 with 6 telecasts in 3rd Quarter.
3rd Quarter specials that helped bolster HISTORY's overall success include: 102 Minutes That Changed America; Gates of Hell; Sniper: Deadliest Missions; and 9/11 State of Emergency.
HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, The Universe, Ice Road Truckers, Chasing Mummies, Top Shot and Pawn Stars, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, Moonshot and Life After People. HISTORY has earned four Peabody Awards, eight Primetime Emmy(R) Awards, 14 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's latest initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.