or


[09/28/10 - 02:17 PM]
USA Wins 3rd Quarter Making History Again
USA spins the numbers for the third quarter of 2010.

[via press release from USA]

USA WINS 3RD QUARTER MAKING HISTORY AGAIN

USA's historic consecutive quarter win streak increases to 17

NEW YORK, NEW YORK - September 28, 2010 - USA sizzled in 3Q10, shining above every cable competitor in delivering P25-54 (1.37 million, +25% over #2 TNT) and breaking records this quarter as the only cable network to average over 3 million total viewers (3.26 million, +28% over #2 TNT), the only entertainment network to average over 1 million in P18-49 (1.25 million +34% over TNT) and the only ad-supported cable network with over 2 million households viewing (2.46 million, 26% over #2 TNT) in 3Q10's primetime. USA was one of only two entertainment networks to deliver over half a million P18-34 in 3Q10 (562,000).

USA's 3Q10 victory is only second to its record-setting third quarter in 2009 as the most watched 3Q for any basic cable prime network in P25-54 and P18-49 as well as the most watched in any quarter for any entertainment network ever in total viewers.

These 3Q10 victories are USA's 17th consecutive quarterly wins among ad supported entertainment networks in delivering P25-54, P18-49, total viewers P2+, and households - the longest winning streaks ever in any of these measurements.

· ROYAL PAINS and BURN NOTICE were the top two ad-supported scripted series with new episodes on television in 3Q10, broadcast or cable, among P25-54 (RP 3.47 million / BN 3.45 million), P18-49 (BN 3.13 million / RP 3.06 million), and total male viewers (BN 3.66 million / RP 3.19 million). No other ad-supported series on cable delivered over 3 million in P18-49 in 3Q10. Among P18-34, Burn Notice (1.36 million) was second only to Lie to Me on FOX.

· When the network aired BURN NOTICE Thursdays at 9P in 3Q10, USA was second only to NBC in delivering P18-49 and all male demos M18-49/25-54/total males/18-34. USA delivered more P25-54 than FOX and CBS, more P18-34 than ABC or CBS, and more total viewers and households than FOX in BURN NOTICE's timeslot.

· When the network aired ROYAL PAINS Thursdays at 10P in 3Q10, USA outperformed ABC and CBS among P18-49, P25-54, and P18-34 and beating ABC in total viewers and households. USA delivered more F18-49 and F25-54 than any broadcast network head-to-head, coming in second only to CBS in all of television, broadcast or cable, in the hour among total females.

· COVERT AFFAIRS and WHITE COLLAR were the top two scripted series on cable Tuesdays in 3Q10, placing 1st and 2nd, respectively, among P25-54 (CA 3.04 million / WC 2.45 million), P18-49 (2.81 million / 2.29 million), total viewers (6.70 million / 5.59 million), and households (4.83 million / 4.07 million).

· COVERT AFFAIRS was the most watched scripted series on cable among P18-34 Tuesdays in 3Q10. COVERT AFFAIRS is poised to be the #1 new series of the year among P18-49, continuing USA's tradition of launching the hottest shows on cable for a fifth year, having enjoyed the largest P18-49 audience of any series launch this year to date (2.76 million). When USA aired COVERT AFFAIRS Tuesdays at 10P in 3Q10, the network was second only to NBC in delivering P25-54, P18-49, and total viewers.

· WHITE COLLAR returned in one of the most competitive timeslots of the quarter but delivered more P18-49 to its Tuesday 9P-10P time period than CBS head-to-head, more P18-34 than ABC or CBS, and more total viewers and households than ABC.

· PSYCH blew the minds of more P18-49 (2.27 million), total viewers (4.85 million), M25-54 (1.13 million), and total males (2.29 million) Wednesday nights this quarter than anything else on cable, as well as placing 1st among households (3.35 million). PSYCH was also the top scripted series on cable Wednesday nights among P25-54 (2.32 million) and P18-34 (1.15 million). PSYCH was the only series on cable Wednesdays in 3Q10 to deliver over 4.5 million total viewers , 1 million in M25-54, or 2 million total males and was the only scripted series to draw over 2 million in P18-49 or 1 million in P18-34.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2010]  
S
M
T
W
T
F
S
   


· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· PSYCH (USA)
· ROYAL PAINS (USA)
· WHITE COLLAR (USA)





most recent ratings | view all posts
[09/12/25 - 05:31 AM]
ESPN Networks Deliver Most-Watched WNBA Regular Season Ever
ESPN networks aired eight of the top 10 most-watched WNBA games during the 2025 season, highlighted by its most-watched WNBA game ever - 2.7 million viewers for Chicago Sky at Indiana Fever on May 17 (ABC).

[09/10/25 - 02:09 PM]
ESPN Delivers Most Viewed Tennis Telecast of the Year and Most Viewed US Open Since 2022
The Men's Championship averaged 3 million viewers on ABC, up 82% vs. 2024 while the Women's Championship averaged 2.4 million on ESPN, up 50% vs. 2024.

[09/09/25 - 03:43 PM]
On Pace for Record Year, ESPN Formula 1 Viewership Earns 10th Event High of '25 Season
F1 races are averaging 1.4M viewers this season across ESPN, ESPN2 and ABC, ahead of the all-time series record average of 1.21M that was set in 2022.

[09/09/25 - 03:29 PM]
ABC Scores Three of the Top Four Best Audiences of College Football's Week 2; "College GameDay" Delivers Second Most-Watched Regular Season Show on Record
Michigan/Oklahoma (9.7 million viewers) was ABC's most-viewed Week 2 game since 2006.

[09/09/25 - 03:17 PM]
FOX's "Big Noon Saturday" & "Big Noon Kickoff" Up Big Through Week 2
Iowa-Iowa State scored 4,278,000 viewers on FOX, most-watched game in the noon window.

[09/09/25 - 02:26 PM]
NBC Sports Posts Largest Two-Game NFL Kickoff Weekend Audience in a Decade & Second Best All-Time, Averaging 26.5 Million Viewers Across NBC & Peacock
NBC's 2025 NFL Kickoff Weekend average viewership trailed only 2015, as Steelers-Patriots in NFL Kickoff '15 and Cowboys-Giants in the Sunday night opener averaged 27.2 million viewers.

[09/09/25 - 02:01 PM]
FOX NFL Delivers Most-Watched Week 1 NFL Singleheader on Any Network Since 2015
17.9 million viewers tuned in to watch Sunday's FOX NFL singleheader - the most-watched Week 1 NFL singleheader on any network since 2015.

[09/09/25 - 01:43 PM]
"20/20" Ranks No. 1 Across the Board for Friday, Sept. 5
Airing against NFL competition on YouTube and U.S. Open Tennis on ESPN, "20/20" turned in its strongest Adults 25-54 performance since June and best Total Viewer and Adults 18-49 numbers since July.

[09/09/25 - 12:01 PM]
Netflix Top 10 Week of September 1: "Wednesday" Season 2 Does the Dead Dance to No. 1 in Top 10
"My Life with the Walter Boys" collectively brought in another 10.9 million views, putting the series at No. 2 on the English TV list.

[09/09/25 - 07:00 AM]
TLC's "90 Day: Hunt for Love" Draws Over 11.6M Viewers Across Platforms
The series emerged as one of the network's most-watched new titles of the year and currently ranks as the #2 freshman series on cable in 2025 to date among P/W25-54.

[09/08/25 - 02:45 PM]
The "2025 MTV Video Music Awards" Delivers Its Largest Television Audience Since 2019, Up +42% from Last Year
The telecast was seen by more than 5.5 million viewers on the CBS Television Network, simulcast on MTV and streaming on Paramount+.

[09/08/25 - 09:40 AM]
Cowboys-Eagles on NBC & Peacock Is 2nd Most-Watched NFL Kickoff Game
The exciting back-and-forth put the Eagles ahead 21-20 at halftime and averaged 34.3 million viewers on NBC and Peacock from 9:30-9:45 p.m. ET (late second quarter) - marking the largest peak audience ever for an NFL Kickoff Game.

[09/05/25 - 09:01 AM]
ESPN Networks Command Historic Viewership with Second Most-Watched Labor Day Weekend in at Least 30 Years
From Saturday, August 30 through Monday, September 1, fans consumed 16.8 billion minutes across ABC, ESPN and ESPN2, up 25 percent year-over-year.

[09/03/25 - 04:14 PM]
"Big Noon Kickoff" Scores Monster Week 1 Audience on FOX
Starting at 11:00 AM ET, "Big Noon Kickoff" scored 3,756,000 viewers on FOX.

[09/03/25 - 04:04 PM]
ESPN and ABC Rewrite Week 1 Viewership History Books, "College GameDay" Shatters All-Time Audience Record
Across the full weekend, ABC averaged 8.6 million viewers across four games, marking its best Kickoff Weekend on record.