2010-11 Nielsen Co-Viewing Data
ABC's "No Ordinary Family" Emerges as the New Season's No. 1 Show on the Major Nets in Terms of Family Viewing
Despite Debuting in One of TV's Most Competitive Time Periods, ABC Sees Great Success in Scheduling "No Ordinary Family" at 8pm and Targeting Families
ABC's strategy of scheduling "No Ordinary Family" in Tuesday's 8 o'clock hour, arguably the most competitive hour on television this season, clearly paid off. Taking advantage of the show's broad appeal, the Network targeted families watching TV together with great success.
· "No Ordinary Family" has emerged as this season's No. 1 TV series for Family Viewing on the major networks, despite airing head to head and competing for audience with Fox's "Glee," NBC's "The Biggest Loser" and CBS' "NCIS." Nearly 19% percent of "No Ordinary Family's" Adult 18-49 audience viewed the show with Teens and Kids (Persons 2-17).
· Based on Nielsen's co-viewing data for the new season, Family Viewing for "No Ordinary Family" (18.7%) is outpacing each of the other nets' established top shows, including Fox's "Cleveland" (18.2%), CBS' "Survivor: Nicaragua" (17.1%) and NBC's "The Biggest Loser 10" (15.4%). The new ABC series also derives a much greater concentration of its audience from Family Viewing than other noteworthy programs, including Fox's "Simpsons" (16.2%), "Glee" (14.3%) and "Family Guy" (12.8%), CBS' "Amazing Race 17" (14.0%) and "Big Bang Theory" (9.3%), as well as NBC's "Chuck" (13.9%).
Source: Nielsen NPower (National, L+SD Program Ratings), 9/20-9/28/10. Family Viewing=Adults 18-49 watching with Persons 2-17.