or


[10/04/10 - 08:59 AM]
ABC's Builds its Sunday Numbers/Housewives is #1 Non-Sports Program
ABC spins the numbers for Sunday, October 3.

[via press release from ABC]

ABC's Builds its Sunday Numbers/Housewives is #1 Non-Sports Program

Some early info on ABC's Sunday night, ahead of the regular press release.

Despite facing heavy sports-driven competition on the evening, ABC was up over the prior week's season premiere Sunday in both Total Viewers and Adults 18-49.

Building on its lead-in at 8pm, ABC's Extreme Makeover: Home Edition grew from its week-ago season opener with Total Viewers, Adults 18-34, Adults 25-54 and Kids 2-11.

Against stiff competition on the night, including another big Sunday Night Football contest in NBC (Chicago Bears-NY Giants), a sports-fueled Fox with an NFL primetime overrun and CBS with its time period premiere of Undercover Boss at 9pm and season opener of CSI Miami at 10pm, ABC's Desperate Housewives registered as Sunday's #1 non-sports television program among Adults 18-49. Housewives also finished #1 against its non-sports competition in its 9 o'clock time slot in Adults 18-49, beating CBS' slot premiere of Undercover Boss by 8% and Fox's comedies (Family Guy/American Dad) by 26%. For the 2nd week in a row, Housewives finished Sunday's #1 TV program across all key Women demos (W18-34/W18-49/W25-54).

· Desperate Housewives retained all of its week-earlier season premiere audience in Total Viewers and Adults 18-49, while building on its premiere among key Women (W18-34/W18-49) . In fact with Women 18-34 and Women 18-49, Housewives hit its highest ratings in 9 months - since 1/3/10.

Opposite the NFL game, ABC's Brothers & Sisters finished as the #1 non-sports program in the 10 o'clock hour, beating CBS' season premiere of CSI: Miami in Adults 18-34 and among key Women demos (W18-34/W18-49).

· Despite facing increased drama competition in the time period, Brothers & Sisters was up over its week-ago season premiere in Adults 18-49, Adults 18-34 and Women 18-34. In fact the ABC drama posted its highest young adult numbers since January and its top Women 18-34 number since December - since 1/10/10 and 12/6/09, respectively.

Quick Take for Sunday, October 3, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Grows its Sunday Numbers in Viewers and Young Adults

"Home Edition" Builds on its Week-Ago Opener in Viewers, Key Adults and Kids

"Housewives" Stands as Sunday's No. 1 Non-Sports TV Show In Adults 18-49, and Achieves 9-Month Highs with Key Women

Up from its Season Premiere, "Brothers & Sisters" Pulls its Strongest Young Adult Numbers Since Early January and Best with Women 18-34 Since Early December

Sunday Night (7:00-11:00 p.m.)

Despite facing heavy sports-driven competition on the evening, ABC was up over the prior week's season premiere Sunday in both Total Viewers (+3% - 9.5 million vs. 9.2 million) and Adults 18-49 (+4% - 2.9/8 vs. 2.8/7).

"Extreme Makeover: Home Edition (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m., ABC's "Extreme Makeover: Home Edition" grew from its week-ago season opener in Total Viewers (8.6 million vs. 8.5 million), Adults 18-34, Adults 25-54 and Kids 2-11.

"Desperate Housewives" (9:00-10:00 p.m.)

Against stiff competition on the night, including another big "Sunday Night Football" contest on NBC (Chicago Bears-NY Giants), a sports-fueled Fox with an NFL primetime overrun and CBS with its time period premiere of "Undercover Boss" and season opener of "CSI: Miami," ABC's "Desperate Housewives" registered as Sunday's No. 1 non-sports television program in Adults 18-49 (4.3/10). "Housewives" also finished No. 1 against its non-sports competition in its 9 o'clock time slot in Adults 18-49, beating CBS' slot premiere of "Undercover Boss" by 8% (4.0/9) and Fox's comedies by 26% ("Family Guy"/"American Dad" = 3.4/8). For the 2nd week in a row, Housewives stood as Sunday's No. 1 TV program overall across all key Women demos (W18-34/W18-49/W25-54).

· "Housewives" retained all of its week-earlier season premiere audience in Total Viewers and Adults 18-49, while building on its premiere among key Women (W18-34/W18-49). In fact with Women 18-34 and Women 18-49, the show hit its highest ratings in 9 months - since 1/3/10.

"Brothers & Sisters" (10:00-11:00 p.m.)

Opposite the end of the NFL game, ABC's "Brothers & Sisters" finished as the No. 1 non-sports program in the 10 o'clock hour, beating CBS' season premiere of "CSI: Miami" by strong margins in Adults 18-34 (+18% - 2.6/7 vs. 2.2/6) and among key Women demos: W18-34 (+42% - 3.7/10 vs. 2.6/7) and W18-49 (+13% - 4.3/11 vs. 3.8/10).

· Despite facing increased drama competition in the time period, "Brothers & Sisters" was up over its week-ago season premiere in Adults 18-49, Adults 18-34 and Women 18-34. In fact the ABC drama posted its highest young adult numbers since January and its top Women 18-34 number since December - since 1/10/10 and 12/6/09, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/3/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· AMERICAN DAD (TBS)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FAMILY GUY (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNDERCOVER BOSS (CBS)









most recent ratings | view all posts
[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.

[04/15/15 - 11:26 AM]
Turner Broadcasting Claims Three of Basic Cable's Top 10 Networks in Primetime and Total Day Delivery of Adults 18-49 in Q1 2015
Turner further spins the numbers for the first quarter of 2015.

[04/15/15 - 09:57 AM]
"Conan in Cuba" Drums Up Big Audience, Reaching 3.7 Million Viewers Across Multiple Platforms
TBS further spins the late-night numbers for Thursday, March 5.

[04/15/15 - 08:54 AM]
"Undateable" Matches Its Second-Best 18-49 Rating Ever
NBC spins the numbers for Tuesday, April 14.

[04/15/15 - 08:35 AM]
Tuesday's Broadcast Ratings: Dramas Power CBS to Top Spot in Viewers, Demos
"NCIS: New Orleans" and "Person of Interest" both post week-to-week gains for the Eye.

[04/15/15 - 08:30 AM]
"SHIELD" Is Up for the 2nd Week to Tie Its Top Rating of 2015 in Adults 18-49
ABC spins the numbers for Tuesday, April 14.