or


[10/04/10 - 08:59 AM]
ABC's Builds its Sunday Numbers/Housewives is #1 Non-Sports Program
ABC spins the numbers for Sunday, October 3.

[via press release from ABC]

ABC's Builds its Sunday Numbers/Housewives is #1 Non-Sports Program

Some early info on ABC's Sunday night, ahead of the regular press release.

Despite facing heavy sports-driven competition on the evening, ABC was up over the prior week's season premiere Sunday in both Total Viewers and Adults 18-49.

Building on its lead-in at 8pm, ABC's Extreme Makeover: Home Edition grew from its week-ago season opener with Total Viewers, Adults 18-34, Adults 25-54 and Kids 2-11.

Against stiff competition on the night, including another big Sunday Night Football contest in NBC (Chicago Bears-NY Giants), a sports-fueled Fox with an NFL primetime overrun and CBS with its time period premiere of Undercover Boss at 9pm and season opener of CSI Miami at 10pm, ABC's Desperate Housewives registered as Sunday's #1 non-sports television program among Adults 18-49. Housewives also finished #1 against its non-sports competition in its 9 o'clock time slot in Adults 18-49, beating CBS' slot premiere of Undercover Boss by 8% and Fox's comedies (Family Guy/American Dad) by 26%. For the 2nd week in a row, Housewives finished Sunday's #1 TV program across all key Women demos (W18-34/W18-49/W25-54).

· Desperate Housewives retained all of its week-earlier season premiere audience in Total Viewers and Adults 18-49, while building on its premiere among key Women (W18-34/W18-49) . In fact with Women 18-34 and Women 18-49, Housewives hit its highest ratings in 9 months - since 1/3/10.

Opposite the NFL game, ABC's Brothers & Sisters finished as the #1 non-sports program in the 10 o'clock hour, beating CBS' season premiere of CSI: Miami in Adults 18-34 and among key Women demos (W18-34/W18-49).

· Despite facing increased drama competition in the time period, Brothers & Sisters was up over its week-ago season premiere in Adults 18-49, Adults 18-34 and Women 18-34. In fact the ABC drama posted its highest young adult numbers since January and its top Women 18-34 number since December - since 1/10/10 and 12/6/09, respectively.

Quick Take for Sunday, October 3, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Grows its Sunday Numbers in Viewers and Young Adults

"Home Edition" Builds on its Week-Ago Opener in Viewers, Key Adults and Kids

"Housewives" Stands as Sunday's No. 1 Non-Sports TV Show In Adults 18-49, and Achieves 9-Month Highs with Key Women

Up from its Season Premiere, "Brothers & Sisters" Pulls its Strongest Young Adult Numbers Since Early January and Best with Women 18-34 Since Early December

Sunday Night (7:00-11:00 p.m.)

Despite facing heavy sports-driven competition on the evening, ABC was up over the prior week's season premiere Sunday in both Total Viewers (+3% - 9.5 million vs. 9.2 million) and Adults 18-49 (+4% - 2.9/8 vs. 2.8/7).

"Extreme Makeover: Home Edition (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m., ABC's "Extreme Makeover: Home Edition" grew from its week-ago season opener in Total Viewers (8.6 million vs. 8.5 million), Adults 18-34, Adults 25-54 and Kids 2-11.

"Desperate Housewives" (9:00-10:00 p.m.)

Against stiff competition on the night, including another big "Sunday Night Football" contest on NBC (Chicago Bears-NY Giants), a sports-fueled Fox with an NFL primetime overrun and CBS with its time period premiere of "Undercover Boss" and season opener of "CSI: Miami," ABC's "Desperate Housewives" registered as Sunday's No. 1 non-sports television program in Adults 18-49 (4.3/10). "Housewives" also finished No. 1 against its non-sports competition in its 9 o'clock time slot in Adults 18-49, beating CBS' slot premiere of "Undercover Boss" by 8% (4.0/9) and Fox's comedies by 26% ("Family Guy"/"American Dad" = 3.4/8). For the 2nd week in a row, Housewives stood as Sunday's No. 1 TV program overall across all key Women demos (W18-34/W18-49/W25-54).

· "Housewives" retained all of its week-earlier season premiere audience in Total Viewers and Adults 18-49, while building on its premiere among key Women (W18-34/W18-49). In fact with Women 18-34 and Women 18-49, the show hit its highest ratings in 9 months - since 1/3/10.

"Brothers & Sisters" (10:00-11:00 p.m.)

Opposite the end of the NFL game, ABC's "Brothers & Sisters" finished as the No. 1 non-sports program in the 10 o'clock hour, beating CBS' season premiere of "CSI: Miami" by strong margins in Adults 18-34 (+18% - 2.6/7 vs. 2.2/6) and among key Women demos: W18-34 (+42% - 3.7/10 vs. 2.6/7) and W18-49 (+13% - 4.3/11 vs. 3.8/10).

· Despite facing increased drama competition in the time period, "Brothers & Sisters" was up over its week-ago season premiere in Adults 18-49, Adults 18-34 and Women 18-34. In fact the ABC drama posted its highest young adult numbers since January and its top Women 18-34 number since December - since 1/10/10 and 12/6/09, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/3/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· AMERICAN DAD (TBS)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FAMILY GUY (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNDERCOVER BOSS (CBS)





most recent ratings | view all posts
[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 08:20 AM]
Monday's Broadcast Ratings: Winter Olympics Begin Final Week on Top
NBC easily wins the evening in total viewers and adults 18-49.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.