or


[10/06/10 - 04:30 PM]
Oxygen's "Hair Battle Spectacular" Becomes Most Watched Freshman Series in Network History
Oxygen spins the numbers for Tuesday, October 5.

[via press release from Oxygen]

OXYGEN'S "HAIR BATTLE SPECTACULAR" BECOMES MOST WATCHED FRESHMAN SERIES IN NETWORK HISTORY

Season Finale Crowns Brooklyn, NY Native Minista with the Title of "Hair Battle Spectacular" Champion

NEW YORK, NY - October 6, 2010 - Oxygen Media's fantasy hair competition series "Hair Battle Spectacular" rises to the top to become the most watched freshman series in network history among all key demos, according to Nielsen Media Research. Oxygen's digital platforms were up for the night as well, continuing to engage viewers and make fans a part of the experience.

"Hair Battle Spectacular" ended its season on a high note with its finale on Tuesday, October 5, which named Minista the winner of the competition. The show delivered series highs among key female demos W18-34 (442,000) and W18-49 (602,000). On the digital front, the "Hair Battle Spectacular" show site on www.Oxygen.com was up double digits vs. last week, +55% in daily uniques, +90% in page views and +19% in video streams. Oxygen's real time water cooler, www.OxygenLive.com, increased in page views during the broadcast, +69% on the East Coast and +56% on the West Coast.

In addition to the stellar success of "Hair Battle Spectacular," Oxygen outperformed in the 9pm hour on Tuesday night with an all-new episode of "Bad Girls Club Miami." Oxygen was the #1 ranked cable network in the hour among W18-34, W18-49 and A18-49, outdelivering broadcast network the CW.

Source: Nielsen Explorer, LS data. Omniture Catalyst.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever she is, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [october 2010]  
S
M
T
W
T
F
S
     


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.