or


[10/19/10 - 10:39 AM]
"Sunday Night Football": Best Average Viewership in 14 Years
NBC spins the numbers for the season to date.

[via press release from NBC]

"SUNDAY NIGHT FOOTBALL": BEST AVERAGE VIEWERSHIP IN 14 YEARS

No. 1 Show on Sunday Night For 6th Straight Week vs. Original Programming and Baseball Playoffs

No. 1 Primetime Show of the Week in All Key Adult and Male Demos For 6th Straight Week

No. 1 Primetime Show on Television in All Key Adult and Male Demos

NEW YORK - October 19, 2010 - Through the first six weeks of the NFL season, "Sunday Night Football" is averaging 21.4 million viewers, the most for the first six weeks of a primetime NFL package in 14 years (24.5 million in 1996 on ABC). "Sunday Night Football" was the No. 1 show on Sunday night for the sixth consecutive week and the No. 1 show of the week in the key advertising demographics and is the No. 1 show of the primetime television season in all adult and male demographics, according to official national data released today by The Nielsen Company.

NBC's six-week viewership of 21.4 million is nearly two million more than and nine percent above last year's 19.7 million for the opening six weeks of the NFL season and up 29 percent over the first six weeks in 2008 (16.6 million).

"Sunday Night Football," featuring the Indianapolis Colts 27-24 victory over the Washington Redskins, was seen by 19.1 million viewers, the best NFL primetime viewership when head-to-head with an LCS in 13 years (Cowboys-Redskins, 19.6 million on 10/13/97 on ABC).

SNF NOW 6 FOR 6: With 19.1 million viewers, "Sunday Night Football" was the most-watched regularly scheduled primetime show on Sunday night for the sixth straight week this season, on a night that faced strong sports competition with NLCS on Fox in addition to original programs including ABC's Desperate Housewives and Brothers & Sisters, CBS's 60 Minutes, Amazing Race, Undercover Boss and CSI Miami.

Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).

NO. 1 SHOW OF THE WEEK: For the sixth straight week "Sunday Night Football" was the No. 1 regularly-scheduled primetime broadcast of the week by a wide margin among Adults 18-49, the coveted advertiser demographic, as well as among Adults 18-34, Adults 25-54, Men 18-34, 18-49 and 25-54.

For the week, "Sunday Night Football" has a 54 percent margin of victory over the No. 2 show in Adults 18-49 (4.8 for Modern Family on ABC).

Through six weeks of the NFL season, "Sunday Night Football" stands as the most-watched primetime show on television, and the No. 1 regularly scheduled primetime show in all key adult and male demos.

SNF AVERAGE VIEWERSHIP THROUGH SIX WEEKS:

1. 2010, 21.4 million
2. 2009, 19.7 million
3. 2006, 17.2 million
4. 2008, 16.6 million
5. 2007, 16.5 million

The 11.7/19 national rating for Sunday night's game is seven percent ahead of last year's Week 6 SNF game (Bears-Falcons, 10.9/17). The six-week average household rating of 12.9/21 is a full rating point and eight percent higher than last year's first six weekends (11.9/19) and 26 percent ahead of the first six weeks in 2008 (10.2/17).

TOP METERED MARKETS FOR COLTS-REDSKINS:

1. Indianapolis, 43.8/58
2. Washington D.C., 30.4/46
3. Richmond, 24.0/35
4. Norfolk, 23.1/33
5. New Orleans, 22.6/39
6. Nashville, 21.8/30
7. Las Vegas, 19.9/30
8. Baltimore, 16.6/25
9. Knoxville, 16.5/23
10. Greensboro, 15.3/23

Follow NBC Sports PR on Twitter at Twitter.com/NBCSportsPR

Follow "Sunday Night Football" on Twitter at Twitter.com/SNFonNBC

Become a fan of "Sunday Night Football" on Facebook at: Facebook.com/SNFonNBC

About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America's Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named �Best in Sports Television' at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: �NBC Sunday Night Football,' which is the premier primetime NFL game of the week; �Football Night in America,' which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL �Game of the Week,' and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.





  [october 2010]  
S
M
T
W
T
F
S
     


· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMAZING RACE, THE (CBS)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNDERCOVER BOSS (CBS)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.