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[10/23/10 - 09:17 AM]
ABC Placed Second Against Its Network Rivals on Friday
ABC spins the numbers for Friday, October 22.

[via press release from ABC]

ABC Friday highlights

Friday Night (8-11pm)

Delivering its best numbers of the season to date, ABC placed second against its network rivals on Friday in Total Viewers and Adults 18-49, outdelivering NBC (+8% and +33%, respectively) and Fox (+72% and +71%, respectively).

Primetime: What Would You Do? (9-10pm):

Building on its lead-in (+8% in viewers/+44% in AD18-49), ABC News' Primetime: What Would You Do? posted increases for the net in the 9 o'clock hour for the 2nd week in a row in both Total Viewers and Adults 18-49.

· Primetime: What Would You Do? outperformed the first hour of NBC's Dateline by 44% in Adults 18-49 and by 15% in Adults 25-54.

20/20 (10-11pm):

ABC's 20/20 ranked #2 in the 10 o'clock hour defeating the second hour of NBC's Dateline by 6% in Total Viewers, by 36% in Adults 18-49 and by 12% in Adults 25-54. 20/20 featured a Brian Ross investigation of American fugitives using new technology to scam thousands of senior citizens.





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· 20/20 (ABC)
· DATELINE NBC (NBC)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)





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