or


[10/26/10 - 10:48 AM]
ABC Ranks No. 1 on Monday Night in Total Viewers for the 6th Week in a Row
ABC spins the numbers for Monday, October 25.

[via press release from ABC]

Quick Take for Monday, October 25, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Monday Night in Total Viewers for the 6th Week in a Row, Beating CBS by a Season-Best 7.1 Million Viewers and by 15% in Adults 18-49

"Dancing with the Stars" Wins its 2-Hour Time Slot in Viewers and Adults 18-49, Towering Over CBS' Comedy Block by 9.8 Million Viewers and 20% in Young Adults

ABC's "Castle" Beats CBS' "Hawaii Five-0" in Adults 18-49 for the First Time Ever, While Outdrawing the CBS Drama in Viewers for the 2nd Week in a Row

Monday Night (8:00-11:00 p.m.)

ABC ranked No. 1 on Monday night in Total Viewers for the 6th week in a row. During prime, ABC beat CBS by a season-best 7.1 million viewers (17.3 million vs. 10.2 million) and 15% in Adults 18-49 (3.8/10 vs. 3.3/9). In addition, ABC turned in its strongest performance on the night in both viewers and young adults in 4 weeks - since 9/27/10.

· Growing its Monday results year to year for the 6th straight week, ABC was up over the same night last season by 2.3 million viewers and by 19% in Adults 18-49 (15.0 million and 3.2/8 on 10/26/09).

"Dancing with the Stars" (8:00-10:00 p.m.)

ABC's "Dancing with the Stars" led its 2-hour time period in Total Viewers (20.1 million) and Adults 18-49 (4.2/11), winning its time slot in viewers for the 6th time in 6 weeks. "DWTS" defeated CBS' original comedy block (10.3 million & 3.5/9) by 9.8 million viewers and by 20% in Adults 18-49.

· Season to date, "DWTS" is improving substantially over its year-ago averages by 3.3 million viewers (20.8 million vs. 17.5 million) and by 21% among Adults 18-49 (4.6/11 vs. 3.8/9).

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" outperformed CBS' high-profile reboot, "Hawaii Five-0," for the first-time ever in Adults 18-49 (+7% - 3.0/8 vs. 2.8/7), while outdrawing the CBS drama in Total Viewers (+18% - 11.8 million vs. 10.0 million) for the 2nd week in a row. In addition, "Castle" hit season-best numbers in viewers and young adults, delivering the ABC drama's strongest performance in both measures since April - since 4/12/10.

· More than doubling the performance of its NBC drama competition, ABC's "Castle" towered over NBC's "Chase" for the 6th week running with its widest margins to date in both Total Viewers (+141% - 11.8 million vs. 4.9 million) and Adults 18-49 (+131% - 3.0/8 vs. 1.3/4).

· Topping its performance on the same night last year for the 6th consecutive telecast, "Castle" is up over its averages over the same weeks last year by 1.6 million viewers (12.2 million vs. 10.6 million) and by 19% in Adults 18-49 (3.2/8 vs. 2.7/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/25/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· CASTLE (ABC)
· CHASE (NBC)
· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)





most recent ratings | view all posts
[09/01/15 - 12:16 PM]
Disney Channel Routs Summer Competition for 4th-Consecutive Year in Total Viewers and Major Youth Demographics
Disney Channel further spins the numbers for the summer to date.

[09/01/15 - 12:11 PM]
ABC Family Is the Summer's #1 Cable TV Network for the 3rd Time in Last 4 Summers in Women 18-34
ABC Family further spins the numbers for the summer to date.

[09/01/15 - 11:31 AM]
NBC's Saturday Afternoon Coverage of American Pharoah's 2nd Place Finish Is Most Watched Travers Stakes in 20 Years
NBC spins the numbers for Saturday, August 29.

[09/01/15 - 10:56 AM]
"Ninja Warrior" Ties Its Top 18-49 Rating in Three Years and Delivers Its #2 Most-Watched Episode Ever
NBC spins the numbers for Monday, August 31.

[09/01/15 - 10:27 AM]
"The Whispers" Season Finale Hits 4-Week Highs in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 31.

[09/01/15 - 10:26 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Reclaim Top Spots
The Peacock easily wins the night in total viewers and adults 18-49.

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.