[10/26/10 - 11:00 AM]
Disney Channel Stands as TV's No. 1 Network in Total Day for the 19th Consecutive Week Among Tweens 9-14
Disney Channel spins the numbers for the week of October 18-24.

[via press release from Disney Channel]

Weekly Ratings Highlights for October 18-24, 2010 -- Final National Ratings

Disney Channel Stands as TV's No. 1 Network in Total Day for the 19th Consecutive Week Among Tweens 9-14

Friday's "The Suite Life on Deck" is TV's No. 1 Series Telecast Among Key Kids, and Cable's No. 1 Live-Action Original Scripted Telecast Among Total Viewers

Sunday's "Mickey Mouse Clubhouse" Hits a Near 7-Month High Among Kids 2-5; Stands as TV's No. 1 Weekend Preschool Telecast for the 4th Consecutive Week

Disney Channel: Weekly Highlights

Delivering the week's No. 1 series telecast with "The Suite Life on Deck," and 5 of the Top 10 series telecasts overall, Disney Channel was TV's No. 1 in Total Day for the 19th consecutive week among Tweens 9-14 (1.9 rating - tie). In Prime, the channel registered its 286th consecutive weekly win among Kids 6-11 (982,000/4.0 rating) and placed No. 1 for the 283rd time in the prior 286 weeks among Tweens 9-14 (847,000/3.5 rating).

Friday's all-new "The Suite Life on Deck" (8:00 - 8:30 p.m.) stood as the week's No. 1 series telecast among Kids 6-11 (1.58 million/6.4 rating) and Tweens 9-14 (1.35 million/5.6 rating), and cable's most-watched original live-action scripted series telecast among Total Viewers (3.53 million).

· Disney Channel held 4 of TV's Top 8 series telecasts among Kids 6-11: "The Suite Life on Deck" (No. 1 - 1.58 million/6.4 rating, Fri., 8:00 - 8:30 p.m.), "Pair of Kings" (No. 4 - 1.49 million/6.0 rating, Fri., 8:30 - 9:00 p.m.), "Fish Hooks" (No. 6 - 1.42 million/5.7 rating, Fri., 9:00 - 9:30 p.m.) and "Phineas and Ferb" (No. 8 - 1.38 million/5.6 rating, Fri., 9:30 - 10:00 p.m.).

· Disney Channel held 5 of TV's Top 10 series telecasts among Tweens 9-14: "The Suite Life on Deck" (No. 1 - 1.35 million/5.6 rating, Fri., 8:00 - 8:30 p.m.), "Good Luck Charlie" (No. 3 - 1.28 million/5.3 rating, Sun., 8:30 - 9:00 p.m.), "Pair of Kings" (No. 5 - 1.24 million/5.1 rating, Fri., 8:30 - 9:00 p.m.), "Sonny With A Chance" (No. 8 - 1.12 million/4.6 rating, Sun., 8:00 - 8:30 p.m.) and "Fish Hooks" (No. 10 - 1.05 million/4.3 rating, Fri., 9:00 - 9:30 p.m.).

· Sunday's "Mickey Mouse Clubhouse" (8:30 - 8:55 a.m.) was the series' most-watched telecast in nearly 7 months among Kids 2-5 (884,000/5.3 rating - since 4/5/10), standing as the week's No. 1 weekend preschool TV telecast for the 4th consecutive week.

· For the second consecutive week, "Mickey Mouse Clubhouse" (No. 6 - 568,000/3.4 rating) and "Handy Manny" (No. 9 - 470,000/2.8 rating) ranked among TV's Top 10 regularly-scheduled preschool series for the week among Kids 2-5.

· This week, "Mickey Mouse Clubhouse" delivered at a 5-month high and "Handy Manny" at a 4-month high in target Kids 2-5 - since weeks of 5/24/10 and 6/21/10, respectively.

Source: Nielsen Media Research (Live + Same Day, 10/18/10-10/24/10, U.S. ratings). Rankings based on 000s, then US rating.

  [october 2010]  


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