or


[10/26/10 - 02:52 PM]
ESPN's Monday Night Football Giants-Cowboys: Cable's Fourth Biggest Audience of All-Time and Most-Watched Cable Program of 2010
ESPN spins the numbers for Monday, October 25.

[via press release from ESPN]

ESPN's Monday Night Football Giants-Cowboys: Cable's Fourth Biggest Audience of All-Time and Most-Watched Cable Program of 2010

Last night, ESPN's Monday Night Football - a 41-35 New York Giants road victory over the Dallas Cowboys - earned a 13.0 household coverage rating (11.2 US rating), representing an average of 12,948,000 households (17,953,000 viewers - P2+), according to Nielsen. The game is the fourth most-watched cable program in history among both households and viewers (excluding breaking news), and the biggest cable television audience of the year.

As it has each week this season, MNF led all programs (broadcast or cable) in all key male demos, and all of the adult demos as well, helping ESPN win the night among all networks in those same categories.

Through the first seven weeks (eight games), ESPN's MNF is averaging a 10.9 household rating, 10,863,000 households (14,962,000 viewers), slight increases in all measurements versus 2009. ESPN MNF games rank as the eight biggest audiences among households and the seven biggest among total viewers for cable television in 2010 (including the 2009 MNF season finale - Minnesota vs. Chicago, 12/28/09 - which falls within the Nielsen 2010 calendar).

The Giants-Cowboys game surpasses ESPN's Sept. 27 MNF game between the Green Bay Packers and Chicago Bears (12,482,000 households and 17,454,000 viewers) as cable's most-viewed show of the year.

ESPN.com had more than 232 million page views (a 13 percent increase) and 295 million minutes (a 23 percent gain) generated with NFL content on Sunday and Monday. ESPN's Mobile web site had 66 million page views and more than 106 million minutes (up 36 percent), spent with NFL content on the ESPN mobile web site and ScoreCenter App.

NEXT WEEK ON MNF

ESPN's MNF continues next week (Nov. 1) with Peyton Manning and the Indianapolis Colts hosting Matt Schaub and the Houston Texans at 8:30 p.m. ET. ESPN's game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.





  [october 2010]  
S
M
T
W
T
F
S
     


· MONDAY NIGHT FOOTBALL (ESPN)









most recent ratings | view all posts
[12/22/14 - 12:47 PM]
Nickelodeon Is 2014's Top Basic Cable Network with Kids and Total Viewers
Nickelodeon spins the numbers for the year to date.

[12/22/14 - 11:00 AM]
Live + 7 Ratings: ABC Claims the Week's Top 6 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of December 1-7.

[12/22/14 - 08:33 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[12/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night Among the Big 4 in All Key Measures Plus Total Viewers
NBC spins the numbers for Sunday, December 21.

[12/21/14 - 10:00 AM]
2014 "Thursday Night Football" Season on CBS and NFL Network Earns Overnight Ratings Increase of 45% Over Last Year
CBS spins the numbers for Saturday, December 20.

[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.