or


[10/26/10 - 02:52 PM]
ESPN's Monday Night Football Giants-Cowboys: Cable's Fourth Biggest Audience of All-Time and Most-Watched Cable Program of 2010
ESPN spins the numbers for Monday, October 25.

[via press release from ESPN]

ESPN's Monday Night Football Giants-Cowboys: Cable's Fourth Biggest Audience of All-Time and Most-Watched Cable Program of 2010

Last night, ESPN's Monday Night Football - a 41-35 New York Giants road victory over the Dallas Cowboys - earned a 13.0 household coverage rating (11.2 US rating), representing an average of 12,948,000 households (17,953,000 viewers - P2+), according to Nielsen. The game is the fourth most-watched cable program in history among both households and viewers (excluding breaking news), and the biggest cable television audience of the year.

As it has each week this season, MNF led all programs (broadcast or cable) in all key male demos, and all of the adult demos as well, helping ESPN win the night among all networks in those same categories.

Through the first seven weeks (eight games), ESPN's MNF is averaging a 10.9 household rating, 10,863,000 households (14,962,000 viewers), slight increases in all measurements versus 2009. ESPN MNF games rank as the eight biggest audiences among households and the seven biggest among total viewers for cable television in 2010 (including the 2009 MNF season finale - Minnesota vs. Chicago, 12/28/09 - which falls within the Nielsen 2010 calendar).

The Giants-Cowboys game surpasses ESPN's Sept. 27 MNF game between the Green Bay Packers and Chicago Bears (12,482,000 households and 17,454,000 viewers) as cable's most-viewed show of the year.

ESPN.com had more than 232 million page views (a 13 percent increase) and 295 million minutes (a 23 percent gain) generated with NFL content on Sunday and Monday. ESPN's Mobile web site had 66 million page views and more than 106 million minutes (up 36 percent), spent with NFL content on the ESPN mobile web site and ScoreCenter App.

NEXT WEEK ON MNF

ESPN's MNF continues next week (Nov. 1) with Peyton Manning and the Indianapolis Colts hosting Matt Schaub and the Houston Texans at 8:30 p.m. ET. ESPN's game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.





  [october 2010]  
S
M
T
W
T
F
S
     


· MONDAY NIGHT FOOTBALL (ESPN)





most recent ratings | view all posts
[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.

[02/23/17 - 02:15 PM]
History's "The Curse of Oak Island" Delivers Series High 3.8 Million Viewers in Season Four Finale
History spins the numbers for Tuesday, February 21.

[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Edges Competition in Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/15/17 - 09:02 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[02/14/17 - 09:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Hold Onto Demo Crown
The network's mainstay leads the night among adults 18-49.