HALLMARK CHANNEL ORIGINAL MOVIE "GROWING THE BIG ONE" IS 2ND HIGHEST RATED AD-SUPPORTED CABLE MOVIE OF THE DAY
HOLIDAY MOVIE SUCCESS KICKS OFF HALLMARK CHANNEL'S ACCLAIMED COUNTDOWN TO THE HOLIDAY INITIATIVE
Hallmark Channel's original holiday movie "Growing the Big One" starring Shannen Doherty and Kavan Smith welcomed 2.6 million unduplicated viewers, making it the day's #2-rated movie (1.7 HH) on all ad-supported cable television. The movie's strong performance continues to make Hallmark Channels a viewer favorite and the premiere destination for high quality, family-friendly programming on television.
"Growing the Big One" was the 3rd highest rated movie of the day among W25-54 and boosted Hallmark Channel to be the 4th highest rated cable network in Prime Time for the day among households (1.4 HH).
After her grandfather dies, Emma (Doherty), a Seattle radio host, returns to her family farm, finding reason to stay when she learns the bank will foreclose on the land if she doesn't pay back her grandfather's debt. She enters the town's pumpkin growing contest to win prize money and discovers new meaning, and new relationships, along the way.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87.5 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TVmovies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's new daytime HOME block. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.
Source: Nielsen Media Research, Oct. 18-24, 2010