or


[10/30/10 - 09:08 AM]
Friday's Broadcast Ratings: CBS Continues Unbeaten Streak
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, october 29, 2010)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (9.61 million viewers, #1; adults 18-49: 1.7, #1) continued its win streak on Friday thanks to new episodes of "Medium" (6.86 million viewers, #3; adults 18-49: 1.4, #6), "CSI: NY" (10.42 million viewers, #2; adults 18-49: 1.8, #T1) and "Blue Bloods" (11.54 million viewers, #1; adults 18-49: 1.8, #T1).

ABC (5.41 million viewers, #2; adults 18-49: 1.6, #2) then claimed the silver with a rebroadcast of "It's the Great Pumpkin, Charlie Brown" (5.45 million viewers, #4; adults 18-49: 1.6, #T4) followed by new episodes of "Primetime: What Would You Do?" (5.39 million viewers, #5; adults 18-49: 1.7, #3) and "20/20" (5.37 million viewers, #6; adults 18-49: 1.6, #T4).

Next up was The CW (2.70 million viewers, #4; adults 18-49: 1.2, #3) with new episodes of "Smallville" (2.92 million viewers, #8; adults 18-49: 1.2, #8) and "Supernatural" (2.48 million viewers, #10; adults 18-49: 1.1, #9).

Meanwhile, NBC (4.04 million viewers, #3; adults 18-49: 1.1, #4) served up new episodes of "School Pride" (2.35 million viewers, #12; adults 18-49: 0.6, #12) and "Dateline NBC" (4.88 million viewers, #7; adults 18-49: 1.3, #7).

And finally, a repeat of "House" (2.76 million viewers, #9; adults 18-49: 0.8, #10) led into a new "The Good Guys" (2.47 million viewers, #11; adults 18-49: 0.7, #11) on FOX (2.60 million viewers, #5; adults 18-49: 0.8, #5).

Week-to-week changes (adults 18-49): Primetime: What Would You Do? (30.80%), Smallville (20.00%), Dateline NBC (18.20%), The Good Guys (16.70%), 20/20 (6.70%), Blue Bloods (0.00%), Medium (0.00%), Supernatural (0.00%), CSI: NY (-5.30%), School Pride (-14.30%).

In late-night metered market ratings, CBS's "Letterman" (3.2/8) took top honors over ABC's "Nightline" (2.9/7) and NBC's "Leno" (2.9/7). Rounding out the night then were "Kimmel" (1.5/4) on ABC "Ferguson" (1.6/5) on CBS and "Fallon" (1.5/5) and "Daly" (1.0/4) on NBC.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/30/09):

CBS (7.90 million viewers, #1; adults 18-49: 1.9, #1) continued its reign on Friday thanks to new episodes of "Ghost Whisperer" (8.28 million viewers, #1; adults 18-49: 2.0, #1), "Medium" (7.69 million viewers, #4; adults 18-49: 1.8, #T2) and "NUMB3RS" (7.74 million viewers, #3; adults 18-49: 1.8, #T2).

The silver then went to NBC (6.70 million viewers, #2; adults 18-49: 1.4, #T2) with its mix of "Law & Order" (7.00 million viewers, #5; adults 18-49: 1.4, #6), "Dateline NBC" (7.95 million viewers, #2; adults 18-49: 1.7, #4) and "The Jay Leno Show" (5.14 million viewers, #7; adults 18-49: 1.2, #T8).

Next up was ABC (5.44 million viewers, #3; adults 18-49: 1.4, #T2) with new episodes of "Supernanny" (4.84 million viewers, #8; adults 18-49: 1.3, #7),"Ugly Betty" (4.54 million viewers, #9; adults 18-49: 1.2, #T8) and "20/20" (6.94 million viewers, #6; adults 18-49: 1.6, #5).

Meanwhile, FOX (3.76 million viewers, #4; adults 18-49: 1.2, #4) offered up a repeat of "House's" (3.76 million viewers, #10; adults 18-49: 1.2, #T8) two-hour season premiere.

And finally, a new "Smallville" (2.60 million viewers, #11; adults 18-49: 1.2, #T8) lead into a repeat of "America's Next Top Model" (1.27 million viewers, #12; adults 18-49: 0.5, #12) on The CW (1.94 million viewers, #5; adults 18-49: 0.8, #5).

Source: Nielsen Media Research





  [october 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[11/03/26 - 03:01 PM]
USA Sports Delivers Most-Watched WNBA Playoff Game Ever; 3.3 Million Viewers Watch Valkyries Win Title in First-Ever Game 7
Viewership was up 128% vs. the 2025 WNBA Finals deciding game (LV-PHX Game 4).

[11/03/26 - 02:42 PM]
"College GameDay" Continues Historic Run Over Halloween at IU, ABC Takes Top Spot and Delivers Three of Top Five Most-Watched Games
ESPN topped all networks in Week 9, with ABC delivering three of the week's five most-watched games and winning the noon and afternoon windows.

[11/03/26 - 12:01 PM]
Netflix Top 10: Week of October 26 - "Lupin" Part 4 Captures the No. 1 Spot in This Week's Top 10
"The One About Matthew Perry" debuted in the No. 1 spot on the English TV list, gathering 9.5 million views.

[11/03/26 - 11:01 AM]
CBS Up +12% from Its Week #2 Last Year - Network Places 14 of the Top 20 Series; Top Two Comedies; Top Three New Series
CBS episodes topped the Nielsen live plus 7-days of multiplatform viewership for the week of October 12-18.

[10/31/26 - 10:48 AM]
USA Sports Delivers 1.5 Million Viewers for Valkyries-Dream Game 6 Thursday Matinee
USA Sports' Game 6 coverage delivered the fifth most-watched WNBA Finals game on cable on record.

[10/30/26 - 08:57 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: Help Dale Find Dee" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/29/26 - 03:25 PM]
Champions at Last: 14.2 Million Viewers Projected for FOX Sports' Coverage of Milwaukee Brewers World Series Clinch
13,476,000 viewers tuned in for World Series Game 4 presented by Capital One across FOX and FOX Deportes.

[10/29/26 - 12:21 PM]
ABC Thursday Returns Strong with "9-1-1" and "9-1-1: Nashville" Rising Over Previous Season Averages
The Season 10 debut of "9-1-1" (8 p.m.) earned 8.14 million Total Viewers after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, based on Nielsen's competitive multiplatform measurement.

[10/28/26 - 03:31 PM]
Cowboys-Eagles on "Monday Night Football" Delivers 18.8M Viewers
Seven weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 26% compared to the same point in 2025, averaging 19M viewers.

[10/28/26 - 11:30 AM]
"The Drew Barrymore Show" Hits All-Time Series High
This season to date, "The Drew Barrymore Show" averaged 1.90 million total viewers, up +36% year over year.

[10/28/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 19
"The Terminal List," "Carrie," "Reacher," "Neagley," and "Off Campus" led all original series worldwide.

[10/27/26 - 03:36 PM]
College Football on FOX Scores Big Numbers in Week 8
7,015,000 viewers tuned into FOX "Big Noon Saturday" for Indiana's win over Michigan.

[10/27/26 - 03:14 PM]
FOX's "America's Game of the Week" Roars with 24,670,000 Viewers in Week 7
The network's Sunday window ranks as the #1 program in all of television through the first seven weeks of the season (24,749,000 average).

[10/27/26 - 03:10 PM]
NFL's First-Ever Paris Game Draws 7.7M Viewers, Concluding Strong October for NFL Network
NFL Network's October International Series slate is averaging 7.1M viewers, up 18% vs. the network's overall six-game International Series average last season.

[10/27/26 - 03:03 PM]
No Time Like October: FOX Sports Drives in 12,259,000 Viewers for Game 1 and 10,854,000 Viewers for Game 2
Both telecasts were the most-watched of their respective days on any network.