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[11/02/10 - 11:09 AM]
ABC Ranks No. 1 on Monday in Total Viewers for the 7th Week in a Row
ABC spins the numbers for Monday, November 1.
[via press release from ABC]

Quick Take for Monday, November 1, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Monday in Total Viewers for the 7th Week in a Row, Drawing the Net's Largest Monday Audience in a Sweeps Period in 3 Years

Celebrating its 200th Episode, "Dancing with the Stars" is Monday's Most-Watched Show and Leads CBS' Comedy Block in Total Viewers and Adults 18-49

ABC's "Castle" Outdraws CBS' "Hawaii Five-0" in Viewers for the 3rd Straight Week

Monday Night (8:00-11:00 p.m.)

Standing as the most-watched Net on the opening Monday of the November sweep, ABC ranked No. 1 on the night in Total Viewers for the 7th week in a row, topping CBS by 6.4 million viewers (17.0 million vs. 10.6 million). In fact, ABC attracted its largest Monday audience during any sweeps period in nearly 3 years - since 11/19/07.

· Growing its Monday results year to year for the 7th consecutive week, ABC was up over the same night last season (11/2/09) by 2.7 million viewers (17.0 million vs. 14.3 million) and by 20% in Adults 18-49 (3.6/9 vs. 3.0/8).

"Dancing with the Stars" (8:00-10:00 p.m.)

Celebrating the show's 200th episode, ABC's "Dancing with the Stars" led its 2-hour time period in Total Viewers (19.6 million) for the 7th week running. "DWTS" defeated CBS' original comedy block in Total Viewers (19.6 million vs. 10.6 million) and Adults 18-49 (4.0/10 vs. 3.9/10).

· "DWTS" stood as Monday's No.1 show in Total Viewers, Women 18-49 and Women 25-54 for the 7th week in a row.

· "DWTS" improved substantially over its year-ago telecast for the 7th straight week, up by 2.9 million viewers (19.6 million vs. 16.7 million) and by 18% among Adults 18-49 (4.0/10 vs. 3.4/8).

"Castle" (10:00-11:00 p.m.)

Ranking as the top scripted program in the 10 o'clock hour, ABC's "Castle" outdrew CBS' high-profile reboot, "Hawaii Five-0," in Total Viewers (+11% - 11.8 million vs. 10.6 million) for the 3rd straight week. In addition, "Castle" beat the CBS drama for the 4th consecutive week across all key Women demographics: W18-34/W18-49/W25-54.

· Building on its performance on the same night last year for the 7th time in 7 weeks this season , "Castle" is up over its year-ago telecast by 2.4 million viewers (11.8 million vs. 9.4 million) and by 17% in Adults 18-49 (2.8/7 vs. 2.4/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/1/10.





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· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)




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