Ratings Highlights for October 2010 Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day for the 6th Consecutive Month Among Tweens 9-14

Ranks No. 1 in Prime for the 68th Consecutive Month Among Kids 6-11 and for the 66th Straight Month Among Tweens 9-14

Delivers TV's Top 5 Series Among Kids 6-11 and the Top 3 Among Tweens 9-14

"Phineas and Ferb" and "Fish Hooks" Are TV's Top 2 Animated Series in Key Kids

Disney Channel (October 2010)

Home to TV's Top 3 series with "Good Luck Charlie," "Sonny With A Chance" and "The Suite Life on Deck," and the Top 2 animated TV series with "Phineas and Ferb" and "Fish Hooks," Disney Channel ranked No. 1 in Total Day for the 6th consecutive month among Tweens 9-14 (468,000/1.9 rating), topping runner-up Nickelodeon by 8% (vs. 432,000).

Disney Channel reigned supreme once again in Prime, standing as TV's No. 1 network on a monthly basis for the 68th consecutive month among Kids 6-11 (1.05 million/4.2 rating) and for the 66th straight month among Tweens 9-14 (874,000/3.6 rating).

· In Kids 6-11, Disney Channel delivered TV's Top 5 series, including the Top 2 animated series:

· In Tweens 9-14, Disney Channel held TV's Top 3 series and the Top 2 animated series:

· In Kids 2-5, a perennial favorite among Kids 2-5, Playhouse Disney's "Mickey Mouse Clubhouse" ranked No. 8 among preschool series in the target demo (541,000/3.2 rating).

Source: Nielsen Media Research, October 10: 9/27/10-10/31/10 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data, sorted by 000s, then rating; Kid 2-5 series ranks based on all play average, sorted by 000s, then rating.

Weekly Ratings Highlights for October 25-21, 2010 -- Final National Ratings

Disney Channel Stands as TV's No. 1 Network in Total Day for the 20th Consecutive Week Among Tweens 9-14

Friday's "Wizards of Waverly Place" and "Phineas and Ferb" Are TV's Top 2 Telecasts for the Week Among Tweens 9-14

Saturday's "Mickey Mouse Clubhouse" Telecast is the Series' Most-Watched Telecast in Nearly 1 Year in Total Viewers and in Almost 8 Months in Kids 2-5

For the 5th Consecutive Week, a "Mickey Mouse Clubhouse" Ranks as TV's No. 1 Weekend Preschool Telecast Among Target Kids 2-5 Demo

Disney Channel: Weekly Highlights

Securing TV's Top 5 telecasts, and 8 of the Top 9 overall, Disney Channel stood as TV's No. 1 in Total Day for the 20th consecutive week among Tweens 9-14 (489,000/2.0 rating). In Prime, the channel delivered its 287th consecutive weekly win among Kids 6-11 (940,000/3.8 rating) and ranked No. 1 for the 284th time in the previous 287 weeks among Tweens 9-14 (814,000/3.3 rating).

· Disney Channel held TV's Top 5 telecasts among Tweens 9-14: "Wizards of Waverly Place" (No. 1 - 1.19 million/4.9 rating, Fri., 10:00 - 10:30 p.m.), "Phineas and Ferb - Late Night" (No. 2T - 1.11 million/4.6 rating, Fri., 11:00 - 11:30 p.m.), "Wizards of Waverly Place" (No. 2T - 1.11 million/4.6 rating, Sun., 11:00 a.m. - 12:00 p.m.), "Wizards of Waverly Place" (No. 4 - 1.10 million/4.5 rating, Fri., 10:30 - 11:00 p.m.) and "The Suite Life on Deck" (No. 5 - 1.06 million/4.4 rating, Fri., 9:30 - 10:00 p.m.).

· The week's No. 1 weekend preschool TV telecast among Kids 2-5, Saturday's "Mickey Mouse Clubhouse" (8:30 - 8:55 a.m.) was the series' most-watched telecast in nearly 1 year in Total Viewers (2.70 million - since 11/14/09) and in almost 8 months among Kids 2-5 (936,000/5.6 rating - since 3/6/10).

· This marked the 5th consecutive week a "Mickey Mouse Clubhouse" telecast was the week's No. 1 weekend preschool TV telecast among Kids 2-5.

· For the 3rd consecutive week both "Mickey Mouse Clubhouse" (No. 7 - 553,000/3.3 rating) and "Handy Manny" (No. 10 - 462,000/2.7 rating) ranked among TV's Top 10 regularly-scheduled preschool series among Kids 2-5.

Source: Nielsen Media Research (Live + Same Day, 10/25/10-10/31/10, U.S. ratings). Rankings based on 000s, then US rating.