or


[11/02/10 - 09:43 AM]
Oxygen Media Scores Its Best October Ever
Oxygen spins the numbers for the month of October.

[via press release from Oxygen]

OXYGEN MEDIA SCORES ITS BEST OCTOBER EVER

Network Up 55% in Key W18-34 Demo and Pacing for Its Third Consecutive Best Year Ever Under NBCU

New York, November 2, 2010 - Oxygen Media marked its best October ever with double digit increases across all key demos including A18-34 (up +59%), W18-34 (up +55%), A18-49 (up +28%), W18-49 (up +31%), and total viewers (up +14%) compared to October 2009, according to Nielsen Media Research. Oxygen also boasted a median age of 36.7 years in October, shaving off 8.2 years versus last year (10/09). Year-to-date, 2010 is pacing to be Oxygen's best year ever - its third consecutive under the NBCU banner.

Year-to-date, Oxygen now ranks #21 among the network's key demo of W18-34 (up from #23 last year), and ranks #22 among W18-49, (up from #23 last year).

Driving Oxygen's success this October was the highly rated season of "Bad Girls Club Miami," and newest competition series "Hair Battle Spectacular." Season five of "Bad Girls Club" continues to out-deliver The CW in the 9pm hour on Tuesdays among W18-34, A18-34, A18-49 and W18-49. Season to date (8/3/10-10/25/10), "Bad Girls Club" averages 1,683,000 total viewers, 1,118,000 (A18-49), 824,000 (W18-49), 615,000 (W18-34), 811,000 (A18-34). And "Hair Battle Spectacular" became Oxygen's most watched freshman series in history averaging 1,063,000 total viewers, 358,000 (W18-34), 430,000 (A18-34), 669,000 (A18-49), and 531,000 (W18-49).

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 10/17/10, blended with Live + Same Day through 10/31/10. October 2009 (9/28/09-10/25/09) vs October 2010 (9/27/10-10/31/10). Program points based on Live + Same Day data. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com , or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [november 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)









most recent ratings | view all posts
[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:27 AM]
ABC's "Extreme Weight Loss" Builds 17% in Adults 18-49 and Spikes to Equal Season Highs in Adults 18-34 and Women 18-34
ABC spins the numbers for Tuesday, July 28.

[07/29/15 - 07:43 AM]
HGTV Delivers Its Highest-Rated July Ever
HGTV spins the numbers for the month to date.

[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.