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[11/05/10 - 08:44 AM]
Thursday's Broadcast Ratings: CBS Holds Off ABC Surge
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, november 4, 2010)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (13.52 million viewers, #1; adults 18-49: 3.4, #1) held onto top honors on Thursday with new episodes of "The Big Bang Theory" (13.88 million viewers, #2; adults 18-49: 4.6, #1), "Bleep My Dad Says" (10.94 million viewers, #5; adults 18-49: 3.4, #5), "CSI: Crime Scene Investigation" (13.87 million viewers, #3; adults 18-49: 3.3, #6) and "The Mentalist" (14.27 million viewers, #1; adults 18-49: 2.9, #7).

ABC (8.75 million viewers, #2; adults 18-49: 3.1, #2) then took home a competitive second place with a repeat of "Grey's Anatomy" (4.39 million viewers, #13; adults 18-49: 1.2, #15) followed by new episodes of "Grey's Anatomy" (11.67 million viewers, #4; adults 18-49: 4.3, #2) and "Private Practice" (10.20 million viewers, #6; adults 18-49: 3.9, #3).

Next up was NBC (5.21 million viewers, #4; adults 18-49: 2.3, #3) and its combination of "Community" (4.57 million viewers, #12; adults 18-49: 1.9, #11), "30 Rock" (5.29 million viewers, #10; adults 18-49: 2.4, #10), "The Office" (7.61 million viewers, #8; adults 18-49: 3.7, #4), "Outsourced" (5.77 million viewers, #9; adults 18-49: 2.7, #8) and "The Apprentice" (4.02 million viewers, #14; adults 18-49: 1.4, #14).

Meanwhile, FOX (7.03 million viewers, #3; adults 18-49: 2.2, #4) offered up the return of "Bones" (9.10 million viewers, #7; adults 18-49: 2.5, #9) and "Fringe" (4.97 million viewers, #11; adults 18-49: 1.8, #12).

And finally, The CW (3.01 million viewers, #5; adults 18-49: 1.2, #5) served up new episodes of "The Vampire Diaries" (3.62 million viewers, #15; adults 18-49: 1.6, #13) and "Nikita" (2.45 million viewers, #16; adults 18-49: 0.9, #16).

Week-to-week changes (adults 18-49): Private Practice (44.40%), Grey's Anatomy (13.20%), The Big Bang Theory (12.20%), Bleep My Dad Says (9.70%), 30 Rock (9.10% vs. 10/21/10), Outsourced (0.00%), The Apprentice (0.00%), CSI: Crime Scene Investigation (0.00%), Bones (-3.80% vs. 10/14/10), The Office (-5.10%), Fringe (-5.30% vs. 10/14/10), The Vampire Diaries (-5.90%), The Mentalist (-9.40%), Nikita (-10.00%), Community (-20.80%).

In late-night metered market ratings, ABC's "Nightline" (3.5/8) and CBS's "Letterman" (3.6/9) took top honors over NBC's "Leno" (3.0/7). Rounding out the night then were "Kimmel" (1.6/5) on ABC "Ferguson" (1.7/6) on CBS and "Fallon" (1.4/5) and "Daly" (0.8/3) on NBC.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/5/09):

ABC (10.43 million viewers, #2; adults 18-49: 3.7, #1) was the network to beat among adults 18-49 on Thursday thanks to new episodes of "FlashForward" (8.47 million viewers, #6; adults 18-49: 2.6, #8), "Grey's Anatomy" (13.62 million viewers, #3; adults 18-49: 5.0, #1) and "Private Practice" (9.18 million viewers, #5; adults 18-49: 3.5, #4).

The silver then went to CBS (14.40 million viewers, #1; adults 18-49: 3.5, #2) with its mix of "Survivor: Samoa" (12.71 million viewers, #4; adults 18-49: 3.7, #3), "CSI: Crime Scene Investigation" (15.14 million viewers, #2; adults 18-49: 3.4, #T5) and "The Mentalist" (15.37 million viewers, #1; adults 18-49: 3.4, #T5).

Next up was NBC (5.65 million viewers, #4; adults 18-49: 2.4, #3) with new episodes of "Community" (5.64 million viewers, #10; adults 18-49: 2.3, #10), "Parks & Recreation" (4.93 million viewers, #12; adults 18-49: 2.2, #11), "The Office" (7.94 million viewers, #8; adults 18-49: 3.9, #2), "30 Rock" (5.94 million viewers, #9; adults 18-49: 2.9, #7) and "The Jay Leno Show" (4.72 million viewers, #13; adults 18-49: 1.6, #14).

Meanwhile, FOX (6.71 million viewers, #3; adults 18-49: 2.1, #4) offered up the return of "Bones" (8.46 million viewers, #7; adults 18-49: 2.5, #9) and "Fringe" (4.95 million viewers, #11; adults 18-49: 1.7, #13).

And finally, new episodes of "The Vampire Diaries" (4.21 million viewers, #14; adults 18-49: 2.0, #12) and "Supernatural" (2.71 million viewers, #15; adults 18-49: 1.2, #15) on The CW (3.46 million viewers, #5; adults 18-49: 1.6, #5) rounded out the evening.

Source: Nielsen Media Research





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