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[11/09/10 - 11:51 AM]
Disney Channel Ranks as TV's No. 1 Network in Total Day for the 21st Consecutive Week in Tweens 9-14
Disney Channel spins the numbers for the week of November 1-7.

[via press release from Disney Channel]

Weekly Ratings Highlights for November 1-7, 2010 -- Final National Ratings

Disney Channel Ranks as TV's No. 1 Network in Total Day for the 21st Consecutive Week in Tweens 9-14; Delivers the Top 13 TV Telecasts

"Hannah Montana Forever" and "Shake It Up" Are TV's Top 2 Telecasts Among Kids 6-11 and Tweens 9-14, and Cable's Top 2 Scripted Telecasts in Total Viewers

Sunday's "Mickey Mouse Clubhouse" Telecasts Are TV's Top 2 Preschool Telecasts Among Kids 2-5; 8:30 A.M. Episode is the Series' No. 3 Telecast Ever in Viewers

"Shake It Up" Launches as Disney Channel's No. 2 Original Series Premiere on Record in Total Viewers and Tweens 9-14

Sunday's All-New "Hannah Montana Forever" Ranks as the Series' Most-Watched Episode in More Than 3 Years Among Total Viewers, Kids 6-11 and Tweens 9-14; Generates Time Period Highs Across All Target Demos

Disney Channel: Weekly Highlights

Home to TV's Top 13 telecasts, and 19 of the Top 20 overall, Disney Channel ranked as TV's No. 1 network in Total Day for the 21st consecutive week among Tweens 9-14 (515,000/2.1 rating). In Prime, the channel delivered its 288th consecutive weekly win among Kids 6-11 (1.04 million/4.2 rating) and ranked No. 1 for the 285th time in the previous 288 weeks among Tweens 9-14 (972,000/4.0 rating).

Disney Channel delivered TV's Top 3 telecasts among Kids 6-11 with "Hannah Montana Forever" (2.6 million/10.6 rating, Sun., 7:30 - 8:30 p.m.), "Shake It Up" (2.6 million/10.6 rating, Sun., 8:30 - 9:00 p.m.) and "Hannah Montana Forever" (1.8 million/7.1 rating, Sun., 7:00 - 7:30 p.m.).

"Shake It Up" (Sunday, 8:30 - 9:00 p.m.)

In its debut, "Shake It Up" became Disney Channel's No. 2 series premiere of all time in Total Viewers (6.2 million) and Tweens 9-14 (2.8 million/11.3 rating), and its No. 1 Sunday series premiere ever in Total Viewers, Kids 6-11 (2.6 million/10.6 rating) and Tweens 9-14.

· "Shake It Up" dominated its cable time period, surpassing No. 2 USA by 88% in Total Viewers (6.2 million vs. 3.3 million), and the No. 2 network among key kids, Nick-at-Nite, by 326% among Kids 6-11 (2.6 million vs. 610,000) and by 391% among Tweens 9-14 (2.7 million vs. 549,000).

· "Shake It Up" stood as cable's No. 2 scripted telecast of the week among Total Viewers and TV's No. 2 telecast among Tweens 9-14, behind "Hannah Montana Forever," and as TV's No. 1 telecast among Kids 6-11 (tied "Hannah Montana Forever").

· "Shake It Up" doubled the year-ago (11/8/09) time period average in Total Viewers (6.2 million vs. 3.1 million), and nearly doubled among Kids 6-11 (73% - 2.6 million vs. 1.5 million) and Tweens 9-14 (93% - 2.7 million vs. 1.4 million).

"Hannah Montana" (Sunday, 7:30 - 8:00 p.m.)

Sunday's all-new 1-hour "Hannah Montana Forever" delivered season highs across all target demos, becoming the series' most-watched telecast in more than 3 years among Total Viewers (7.1 million), Kids 6-11 (2.6 million/10.6 rating) and Tweens 9-14 (2.8 million/11.3 rating) - since the post-"High School Musical 2" telecast on 8/17/07.

Sunday's all-new one-hour episode became the show's 3rd-most-watched telecast of all time in Total Viewers, and 4th-most-watched ever in Kids 6-11 and Tweens 9-14.

· In its cable time period, "Hannah Montana Forever" more than doubled runner-up Nickelodeon among Kids 6-11 (136% - 2.6 million vs. 1.1 million) and more than tripled among Tweens 9-14 (210% - 2.8 million vs. 903,000). In Total Viewers, "Hannah Montana Forever" more than doubled No. 2 USA in the hour (109% - 7.1 million vs. 3.4 million).

· Sunday's "Hannah Montana Forever" generated the channel's largest Total Viewer (7.1 million), Kid 6-11 (2.6 million) and Tween 9-14 (2.8 million) audiences in the hour in the network's history.

"Mickey Mouse Clubhouse" (Sunday, 8:00 - 8:30 a.m.; 8:30 - 8:55 a.m.)

Sunday's back-to-back "Mickey Mouse Clubhouse" telecasts were TV's Top 2 preschool telecasts for the week among the target Kids 2-5 demo (No. 1 - 1.0 million/6.0 rating at 8:30 - 8:55 a.m.; No. 2 - 938,000/5.6 rating at 8:00 - 8:30 a.m.).

· Impressively, Sunday's 8:30 a.m. "Mickey Mouse Clubhouse" airing became the show's No. 3 telecast on record in Total Viewers (2.8 million) and its most-watched telecast in nearly 1 year among Kids 2-5 (1.0 million - since 11/14/09).

· Moreover, not only was Sunday's 8:30 a.m. telecast of "Mickey Mouse Clubhouse" the week's No. 1 preschool telecast, it also marked the 6th consecutive week a "Mickey Mouse Clubhouse" telecast was the week's No. 1 weekend preschool TV telecast among Kids 2-5.

Source: Nielsen Media Research (Live + Same Day, 11/01/10-11/07/10, U.S. ratings). Rankings based on 000s, then US rating.





  [november 2010]  
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· HANNAH MONTANA (DISNEY)
· SHAKE IT UP (DISNEY)





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