DISCOVERY CHANNEL'S DIRTY JOBS #1 FOR 2ND STRAIGHT WEEK AMONG MEN
The Tuesday, November 16, 2010 premiere episode of DIRTY JOBS WITH MIKE ROWE, Lightning Rod Installer, was the #1 non-fiction cable program (excluding news) among M25-54 and the #1 non-fiction cable program among M18-49 (excluding sports) in primetime. Earning a 1.11 HH / 0.79 P25-54 AA%, the telecast delivered 1.64 million viewers (P2+) that evening.
DIRTY JOBS WITH MIKE ROWE has now been the #1 non-fiction cable program among M25-54 (excluding news/sports) during Tuesday primetime for two weeks in a row.
Discovery Channel was a top-five (#5) cable network in M25-54/18-49/18-34 delivery during Tuesday primetime.
Another all-new episode of DIRTY JOBS WITH MIKE ROWE airs this Sunday, November 21 at 9PM ET/PT, followed by the world premiere of new series BREW MASTERS at 10PM ET/PT.
Source: NHI. Live+SD AA(000).