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[11/30/10 - 03:20 PM]
"Sunday Night Football" Has Best November for Primetime NFL Package in 14 Years
NBC spins the numbers for the month of November.

[via press release from NBC]

"SUNDAY NIGHT FOOTBALL" HAS BEST NOVEMBER FOR PRIMETIME NFL PACKAGE IN 14 YEARS

19.1 Million Watch Chargers Blowout of Colts SNF Most-Watched Sunday Night Show Every Week So Far This Season (12 For 12) No. 1 Show of the Week in All Key Adult and Male Demos

NEW YORK - November 30, 2010 - The four-game November average viewership this season makes "Sunday Night Football" the most-watched primetime NFL package for the month of November in 14 years. Despite the San Diego Chargers 36-14 blowout of the Indianapolis Colts, this week's "Sunday Night Football" game was the most-watched program on Sunday night for the 12th straight week and the No. 1 primetime show of the week, according to official national data released today by The Nielsen Company.

A NOVEMBER TO REMEMBER: "Sunday Night Football" had a four-game November viewership of 20.9 million, making it the most-watched November ever for SNF and the best November for a primetime NFL package in 14 years (23.9 million on ABC in 1996).

NBC's 12-week viewership of 21.3 million is nearly two million more than and nine percent above last year's 19.5 million, and up 31 percent over 2008 (16.3 million) through the same point in the season.

TOPS COLTS-CHARGERS SNF GAME IN 2008 BY NEARLY 4 MILLION: Sunday's game, in which the Chargers out-scored the Colts 20-0 in the second half, drew 19.1 million viewers, nearly four million more and 26-percent higher than Week 12 in 2008 (with the same matchup) when the Colts beat the Chargers, 23-30, (15.2 million) and just one percent off of last year's Week 12 game that featured the Ravens beating the Steelers in an overtime thriller (19.2 million). Sunday night's household rating of 11.4/18 is nearly two rating points and 20 percent higher than that Colts-Chargers game in 2008.

SNF AVERAGE VIEWERSHIP THROUGH 12 WEEKS:

1. 2010, 21.3 million

2. 2009, 19.5 million

3. 2006, 17.5 million

4. 2007, 16.6 million

5. 2008, 16.3 million

DEFEATED ALL SUNDAY NIGHT COMPETITION: Sunday's Chargers-Colts broadcast defeated all Sunday night competition for the 12th time in 12 weeks, on an evening that included such original competition as CBS's 60 Minutes, Amazing Race and the Hallmark Hall of Fame movie "November Christmas," and Fox's Simpsons and Cleveland Show.

SNF IS 12 FOR 12: With 19.1 million viewers, "Sunday Night Football" was the most-watched primetime show on Sunday night for the 12th straight week this season (100 percent). Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).

The 12-week average household rating of 12.8/21 is eight-percent higher than last year's 11.8/19 and 27 percent ahead of 2008 (10.1/16) through the same point in the season.

NO. 1 SHOW OF THE WEEK: For the 12th straight week, "Sunday Night Football" was the No. 1 regularly-scheduled primetime broadcast of the week by a wide margin among Adults 18-49, the coveted advertiser demographic. SNF was also the No. 1 show this week among Adults 18-34, Adults 25-54, Men 18-34, 18-49 and 25-54.

For the week, "Sunday Night Football" had a 34-percent margin of victory over the No. 2 show in Adults 18-49 (7.1 for SNF vs. 5.3 for Desperate Housewives).

Through 12 weeks of the NFL season, "Sunday Night Football" stands as the most-watched primetime show on television, and the No. 1 regularly scheduled primetime show in all key adult and male demos.

SNF is also the No. 3 show since the beginning of the football season among Women 18-34 and 18-49.

TOP METERED MARKETS FOR CHARGERS-COLTS:

1. Indianapolis, 42.9/55

2. San Diego, 39.2/56

3. Las Vegas, 20.7/30

4. New Orleans, 20.4/26

5. Nashville, 17.4/24

6. Kansas City, 16.5/23

T7. Norfolk, 15.1/22

T7. Richmond, 15.1/21

9. Albuquerque, 15.0/22

10. Baltimore, 14.8/22

About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America's Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named �Best in Sports Television' at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: �NBC Sunday Night Football,' which is the premier primetime NFL game of the week; �Football Night in America,' which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL �Game of the Week,' and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.





  [november 2010]  
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· SUNDAY NIGHT FOOTBALL (NBC)





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