HISTORY(R) Continues Historic Growth Propelling Net to Best November Ever
HISTORY is the #1 Non-Fiction Network* in all key demos
New York, December 1, 2010 - HISTORY's success with new and returning series continues in November, bolstering the network to its best November in network history. HISTORY experienced its best November of all time with year over year double digit increases posted in all key demos.
In November and year to date, HISTORY is a Top Five network and is the #1 non-fiction* network in key demos - and is on pace to continue this success through year's end.
Highlights for November 2010:
· A25-54 +29% from Nov'09
· A18-49 +29%
· A18-34 +47%
· M25-54 +20%
· M18-49 +20%
· M18-34 +34%
· Total Viewers up +25%
· 2010 Year to date Primetime Competitive Rank:
· #5 A25-54
· #5 A18-49
· #3 M25-54
· #5 M18-49
Such series propelled the network in November as the launch of Top Gear, which had a median age of 38, making it the youngest series premiere of all time on History; as well as American Pickers, IRT Deadliest Roads, Pawn Stars and the finale of Swamp People.
HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, The Universe, Ice Road Truckers, Chasing Mummies, Top Shot and Pawn Stars, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, Moonshot and Life After People. HISTORY has earned four Peabody Awards, eight Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's latest initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.
* Excluding sports