or


[12/06/10 - 03:21 PM]
"Gold Rush: Alaska" Taps Into America's Economic State, Premiering As The #1 Non-Fiction Cable Program in Friday Primetime
Discovery spins the numbers for Friday, December 3.

[via press release from Discovery]

"GOLD RUSH: ALASKA" TAPS INTO AMERICA'S ECONOMIC STATE, PREMIERING AS THE # 1 NON-FICTION CABLE PROGRAM IN FRIDAY PRIMETIME

The Friday, December 3, 2010 series premiere of GOLD RUSH: ALASKA, No Guts No Glory earned a 1.54 HH / 1.10 P25-54 making it the #1 non-sports cable program during primetime, among Persons 25-54, Men 25-54 and Men 18-49 delivery. The 10PM telecast was #2, only to NBA Basketball on TNT among P/M25-54 and M18-49 (no exclusions). GOLD RUSH: ALASKA posted double-digit and triple- digit gains in all key demos, compared to its year-ago time slot (Dec '09 and 4Q09, Fri, 10PM).

The 10PM series premiere telecast of GOLD RUSH: ALASKA delivered an average of 2.03 million viewers (P2+), surpassing several primetime broadcast telecasts on 12/3/10, bringing in more viewers in key demos than ABC, CBS, FOX and NBC:

o ABC's Supernanny for M25-54, M18-49

o CBS's Medium for M25-54, M18-49

o FOX's Good Guy's for P25-54, M25-54, P18-49, M18-49

o NBC's A Walk in My Shoes for M25-54, M18-49

o NBC's Dateline for M25-54, P18-49, M18-49

GOLD RUSH: ALASKA No Guts No Glory is now the highest-rated Discovery series premiere (excluding PLANET EARTH and LIFE) since DEADLIEST CATCH (4/12/05) among: HH, P/M25-54, P2+ and P18+ delivery.

Additionally, the season 2 finale of SWAMP LOGGERS, Wake Up Call, was the #2 non-sports cable program during primetime, among M25-54 delivery. The premiere telecast of SWAMP LOGGERS posted double-digit gains in ALL KEY DEMOS, compared to its year-ago time slot (Dec '09 and 4Q09, Fri, 9PM). This season, Swamp Loggers was the #1 non-fiction cable program (excluding sports) among M25-54 delivery, for 7 of the 10 weeks it was in premieres. This week it earned a 1.05 HH / 0.78 P25-54, finishing 2nd (M25-54 delivery) only to Discovery's series premiere of GOLD RUSH: ALASKA.

Driven by tune-in for GOLD RUSH: ALASKA and SWAMP LOGGERS, Discovery Channel was the #2 cable network in M18-49 delivery (behind only ESPN).

Both shows return this Friday, December 10.

Source: NHI. Live+SD AA (000).





  [december 2010]  
S
M
T
W
T
F
S
   


· DATELINE NBC (NBC)
· GOLD RUSH (DISCOVERY)
· GOOD GUYS, THE (FOX)
· MEDIUM (CBS)
· SUPERNANNY (ABC)
· SWAMP LOGGERS (DISCOVERY)
· WALK IN MY SHOES, A (NBC)





most recent ratings | view all posts
[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.

[12/04/16 - 09:02 AM]
Saturday's Broadcast Ratings: FOX Holds Off ABC in College Football Showdown
The network wins the night in both total viewers and adults 18-49.

[12/04/16 - 08:55 AM]
"Saturday Night Live" Grows Versus the Year-Ago Night
NBC spins the numbers for Saturday, December 3.

[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.

[12/03/16 - 08:37 AM]
New Season Highs for "Dateline"; "Caught on Camera" Captures Its Top Total-Viewer Result Since February
NBC spins the numbers for Friday, December 2.