or


[12/06/10 - 03:21 PM]
"Gold Rush: Alaska" Taps Into America's Economic State, Premiering As The #1 Non-Fiction Cable Program in Friday Primetime
Discovery spins the numbers for Friday, December 3.

[via press release from Discovery]

"GOLD RUSH: ALASKA" TAPS INTO AMERICA'S ECONOMIC STATE, PREMIERING AS THE # 1 NON-FICTION CABLE PROGRAM IN FRIDAY PRIMETIME

The Friday, December 3, 2010 series premiere of GOLD RUSH: ALASKA, No Guts No Glory earned a 1.54 HH / 1.10 P25-54 making it the #1 non-sports cable program during primetime, among Persons 25-54, Men 25-54 and Men 18-49 delivery. The 10PM telecast was #2, only to NBA Basketball on TNT among P/M25-54 and M18-49 (no exclusions). GOLD RUSH: ALASKA posted double-digit and triple- digit gains in all key demos, compared to its year-ago time slot (Dec '09 and 4Q09, Fri, 10PM).

The 10PM series premiere telecast of GOLD RUSH: ALASKA delivered an average of 2.03 million viewers (P2+), surpassing several primetime broadcast telecasts on 12/3/10, bringing in more viewers in key demos than ABC, CBS, FOX and NBC:

o ABC's Supernanny for M25-54, M18-49

o CBS's Medium for M25-54, M18-49

o FOX's Good Guy's for P25-54, M25-54, P18-49, M18-49

o NBC's A Walk in My Shoes for M25-54, M18-49

o NBC's Dateline for M25-54, P18-49, M18-49

GOLD RUSH: ALASKA No Guts No Glory is now the highest-rated Discovery series premiere (excluding PLANET EARTH and LIFE) since DEADLIEST CATCH (4/12/05) among: HH, P/M25-54, P2+ and P18+ delivery.

Additionally, the season 2 finale of SWAMP LOGGERS, Wake Up Call, was the #2 non-sports cable program during primetime, among M25-54 delivery. The premiere telecast of SWAMP LOGGERS posted double-digit gains in ALL KEY DEMOS, compared to its year-ago time slot (Dec '09 and 4Q09, Fri, 9PM). This season, Swamp Loggers was the #1 non-fiction cable program (excluding sports) among M25-54 delivery, for 7 of the 10 weeks it was in premieres. This week it earned a 1.05 HH / 0.78 P25-54, finishing 2nd (M25-54 delivery) only to Discovery's series premiere of GOLD RUSH: ALASKA.

Driven by tune-in for GOLD RUSH: ALASKA and SWAMP LOGGERS, Discovery Channel was the #2 cable network in M18-49 delivery (behind only ESPN).

Both shows return this Friday, December 10.

Source: NHI. Live+SD AA (000).





  [december 2010]  
S
M
T
W
T
F
S
   


· DATELINE NBC (NBC)
· GOLD RUSH (DISCOVERY)
· GOOD GUYS, THE (FOX)
· MEDIUM (CBS)
· SUPERNANNY (LIFETIME)
· SWAMP LOGGERS (DISCOVERY)
· WALK IN MY SHOES, A (NBC)





most recent ratings | view all posts
[04/17/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Demos with "Blue Bloods"
The Eye holds off the competition in total viewers, shares the demo crown with ABC and FOX.

[04/16/21 - 10:00 AM]
Thursday's Broadcast Ratings: ABC Leads Night in Viewers, Demos
"Grey's Anatomy" tops the charts for the Alphabet among adults 18-49.

[04/15/21 - 10:00 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Tops Charts for FOX
The network leads the night in total viewers as well as adults 18-49.

[04/14/21 - 10:02 AM]
Tuesday's Broadcast Ratings: "This Is Us" Leads Demo Race for NBC
An all-repeat CBS however is the most-watched network last night.

[04/13/21 - 10:01 AM]
Monday's Broadcast Ratings: "The Voice" Tops Viewers, Demos for NBC
ABC's "American Idol" shares the honors among adults 18-49.

[04/12/21 - 10:00 AM]
Sunday's Broadcast Ratings: CBS Leads Tight Race in Viewers, Demos
Overrun of the 2021 Masters Tournament in primetime helps lift the Eye to top honors in both categories.

[04/11/21 - 10:16 AM]
Saturday's Broadcast Ratings: NBA Returns on Top in Demos for ABC
The Alphabet's primetime coverage leads the night in adults 18-49.

[04/10/21 - 10:03 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Tops Demos for FOX
Plus: "Blue Bloods" on CBS leads the night among total viewers.

[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.