"GOLD RUSH: ALASKA" TAPS INTO AMERICA'S ECONOMIC STATE, PREMIERING AS THE # 1 NON-FICTION CABLE PROGRAM IN FRIDAY PRIMETIME
The Friday, December 3, 2010 series premiere of GOLD RUSH: ALASKA, No Guts No Glory earned a 1.54 HH / 1.10 P25-54 making it the #1 non-sports cable program during primetime, among Persons 25-54, Men 25-54 and Men 18-49 delivery. The 10PM telecast was #2, only to NBA Basketball on TNT among P/M25-54 and M18-49 (no exclusions). GOLD RUSH: ALASKA posted double-digit and triple- digit gains in all key demos, compared to its year-ago time slot (Dec '09 and 4Q09, Fri, 10PM).
The 10PM series premiere telecast of GOLD RUSH: ALASKA delivered an average of 2.03 million viewers (P2+), surpassing several primetime broadcast telecasts on 12/3/10, bringing in more viewers in key demos than ABC, CBS, FOX and NBC:
o ABC's Supernanny for M25-54, M18-49
o CBS's Medium for M25-54, M18-49
o FOX's Good Guy's for P25-54, M25-54, P18-49, M18-49
o NBC's A Walk in My Shoes for M25-54, M18-49
o NBC's Dateline for M25-54, P18-49, M18-49
GOLD RUSH: ALASKA No Guts No Glory is now the highest-rated Discovery series premiere (excluding PLANET EARTH and LIFE) since DEADLIEST CATCH (4/12/05) among: HH, P/M25-54, P2+ and P18+ delivery.
Additionally, the season 2 finale of SWAMP LOGGERS, Wake Up Call, was the #2 non-sports cable program during primetime, among M25-54 delivery. The premiere telecast of SWAMP LOGGERS posted double-digit gains in ALL KEY DEMOS, compared to its year-ago time slot (Dec '09 and 4Q09, Fri, 9PM). This season, Swamp Loggers was the #1 non-fiction cable program (excluding sports) among M25-54 delivery, for 7 of the 10 weeks it was in premieres. This week it earned a 1.05 HH / 0.78 P25-54, finishing 2nd (M25-54 delivery) only to Discovery's series premiere of GOLD RUSH: ALASKA.
Driven by tune-in for GOLD RUSH: ALASKA and SWAMP LOGGERS, Discovery Channel was the #2 cable network in M18-49 delivery (behind only ESPN).
Both shows return this Friday, December 10.
Source: NHI. Live+SD AA (000).