or


[12/06/10 - 03:21 PM]
"Gold Rush: Alaska" Taps Into America's Economic State, Premiering As The #1 Non-Fiction Cable Program in Friday Primetime
Discovery spins the numbers for Friday, December 3.

[via press release from Discovery]

"GOLD RUSH: ALASKA" TAPS INTO AMERICA'S ECONOMIC STATE, PREMIERING AS THE # 1 NON-FICTION CABLE PROGRAM IN FRIDAY PRIMETIME

The Friday, December 3, 2010 series premiere of GOLD RUSH: ALASKA, No Guts No Glory earned a 1.54 HH / 1.10 P25-54 making it the #1 non-sports cable program during primetime, among Persons 25-54, Men 25-54 and Men 18-49 delivery. The 10PM telecast was #2, only to NBA Basketball on TNT among P/M25-54 and M18-49 (no exclusions). GOLD RUSH: ALASKA posted double-digit and triple- digit gains in all key demos, compared to its year-ago time slot (Dec '09 and 4Q09, Fri, 10PM).

The 10PM series premiere telecast of GOLD RUSH: ALASKA delivered an average of 2.03 million viewers (P2+), surpassing several primetime broadcast telecasts on 12/3/10, bringing in more viewers in key demos than ABC, CBS, FOX and NBC:

o ABC's Supernanny for M25-54, M18-49

o CBS's Medium for M25-54, M18-49

o FOX's Good Guy's for P25-54, M25-54, P18-49, M18-49

o NBC's A Walk in My Shoes for M25-54, M18-49

o NBC's Dateline for M25-54, P18-49, M18-49

GOLD RUSH: ALASKA No Guts No Glory is now the highest-rated Discovery series premiere (excluding PLANET EARTH and LIFE) since DEADLIEST CATCH (4/12/05) among: HH, P/M25-54, P2+ and P18+ delivery.

Additionally, the season 2 finale of SWAMP LOGGERS, Wake Up Call, was the #2 non-sports cable program during primetime, among M25-54 delivery. The premiere telecast of SWAMP LOGGERS posted double-digit gains in ALL KEY DEMOS, compared to its year-ago time slot (Dec '09 and 4Q09, Fri, 9PM). This season, Swamp Loggers was the #1 non-fiction cable program (excluding sports) among M25-54 delivery, for 7 of the 10 weeks it was in premieres. This week it earned a 1.05 HH / 0.78 P25-54, finishing 2nd (M25-54 delivery) only to Discovery's series premiere of GOLD RUSH: ALASKA.

Driven by tune-in for GOLD RUSH: ALASKA and SWAMP LOGGERS, Discovery Channel was the #2 cable network in M18-49 delivery (behind only ESPN).

Both shows return this Friday, December 10.

Source: NHI. Live+SD AA (000).





  [december 2010]  
S
M
T
W
T
F
S
   


· DATELINE NBC (NBC)
· GOLD RUSH (DISCOVERY)
· GOOD GUYS, THE (FOX)
· MEDIUM (CBS)
· SUPERNANNY (ABC)
· SWAMP LOGGERS (DISCOVERY)
· WALK IN MY SHOES, A (NBC)









most recent ratings | view all posts
[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.

[11/19/14 - 08:52 AM]
"Marry Me" Jumps 23% Versus Its Prior Telecast in 18-49 Rating
NBC spins the numbers for Tuesday, November 18.

[11/19/14 - 08:39 AM]
Tuesday's Broadcast Ratings: CBS Claims Top Spot in Viewers, Demos
The news marks the Eye's first victory on the night among adults 18-49 this season.

[11/19/14 - 08:30 AM]
ABC's "SHIELD" Builds to Its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 18.