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[12/07/10 - 11:39 AM]
Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14
Disney Channel spins the numbers for the week of November 29-December 5.
[via press release from Disney Channel]

Weekly Ratings Highlights for Nov. 29- Dec. 5, 2010 -- Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14

"Shake It Up" Stands as TV's No. 1 Telecast Among Tweens 9-14 and the No. 2 Telecast Among Kids 6-11

"Phineas and Ferb" and "Fish Hooks" Are TV's Top 2 Animated Telecasts Among Target Kids 6-11 and Tweens 9-14 Demos

For the 10th Consecutive Week, a "Mickey Mouse Clubhouse" Telecast is TV's No. 1 Weekend Preschool Telecast Among Kids 2-5

Disney Channel: Weekly Highlights

Delivering the week's No. 1 TV telecast with "Shake It Up" and 5 of the Top 6 overall, Disney Channel stood as TV's No. 1 network in Total Day among Tweens 9-14 (495,000/2.0 rating), topping runner-up Nickelodeon by a solid 16% (426,000/1.7 rating).

In Prime, Disney Channel extended its streak as cable's No. 1 network to 292 consecutive weeks among Kids 6-11 (1.04 million/4.2 rating) and was No. 1 for the 289th time in the previous 292 weeks among Tweens 9-14 (885,000/3.6 rating).

· Posting its second-highest ratings to date, "Shake It Up" (Sun., 8:30 - 9:00 p.m.) ranked as TV's No. 1 telecast among Tweens 9-14 (1.83 million/7.5 rating) and the No. 2 telecast among Kids 6-11 (1.92 million/7.7 rating).

· "Phineas and Ferb" (Fri., 8:30 - 9:10 p.m.) was TV's No. 1 animated telecast among Kids 6-11 (1.77 million/7.1 rating) and Tweens 9-14 (1.46 million/6.0 rating).

· Garnering its second-best ratings ever, "Fish Hooks" (Fri., 9:15 - 9:30 p.m.) qualified as TV's No. 2 animated telecast among Kids 6-11 (1.57 million/6.3 rating) and Tweens 9-14 (1.22 million/5.0 rating).

· For the 10th consecutive week, a "Mickey Mouse Clubhouse" (Sat., 8:30 - 8:55 a.m.) telecast ranked as the week's No. 1 weekend preschool TV telecast among Kids 2-5 (976,000/5.8 rating).

· Playhouse Disney's "Mickey Mouse Clubhouse" (No. 5 - 564,000/3.4 rating) and "Handy Manny" (No. 10 - 455,000/2.7 rating) ranked among TV's Top 10 preschool series.

Source: Nielsen Media Research (Live + Same Day, 11/29/10-12/5/10, U.S. ratings). Rankings based on 000s, then US rating.





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· FISH HOOKS (DISNEY)
· SHAKE IT UP (DISNEY)




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