[12/07/10 - 11:48 AM]
Hub Network Original Mini-Series Event "Transformers Prime" Delivers Significant Audience Gains and Best-Ever Performances for Network in Key Demographics
The Hub spins the numbers for the week of November 29-December 3.

[via press release from The Hub]

Hub Network Original Mini-Series Event TRANSFORMERS PRIME Delivers Significant Audience Gains and Best-Ever Performances for Network in Key Demographics

-- The Hub Remains Top Co-Viewing Network Among Kids Cable Networks --

-- FAMILY GAME NIGHT Continues Growth Pace --

December 7, 2010

(Los Angeles, Ca.) The Hub, a television network for kids and their families, generated significant week-to-week audience gains with its five-part mini-series premiere presentation of the original animated series "Transformers Prime." The special multi-part event (Monday-Friday, November 29-December 3, 6:30-7 p.m. ET) and its encore presentations included best-ever individual program ratings for the network among Households and Persons 2+. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.

The success of the mini-series also boosted The Hub to overall gains versus the previous week in total day among key demographics.

For the week, The Hub remained the top co-viewed network among all kid cable networks in K2-11 and A18-49. For the five-day (Monday-Friday) time period average, "Transformers Prime" was the top co-viewed program in kid cable with 43% of Kids 2-11 watching with Adults 18-49.

The Hub Original Series "Family Game Night" continued its significant growth pace, delivering triple-digit audience gains in key demographics versus the previous week.

Highlights for the week include:

Daypart Averages:

In total day, The Hub netted double-digit percent delivery increases over the prior week among key demos, including gains of +29% with Households (72,000); +30% with Persons 2+ (103,000); +36% with Kids 2-11 (38,000); and +27% with Adults 18-49 (42,000).

In prime time, (Monday-Sunday 8-11 p.m.) The Hub netted delivery increases over the prior week, including gains of +29% among Households (107,000); +26% among Persons 2+ (152,000); +56% among Kids 2-11 (42,000); and +2% with A18-49 (58,000).


For the week, The Hub was the top co-viewed network among all kid cable networks in K2-11 and A18-49. Forty percent (40%) of K2-11 watched with an adult 18-49, out-performing all kid networks, including Nickelodeon (25%), Disney Channel (23%) and Cartoon Network (22%).

For the M-F time period, "Transformers Prime" had the highest percentage of co-viewing for a program in kid cable with 43% of K2-11 watching with A18-49, out-ranking Disney Channel (21%), Nickelodeon (23%) and Cartoon Network (20%).

Programming Highlights:

Against the previous week, the "Transformers Prime" mini-series event (average delivery, Monday-Friday, 6:30-7 p.m.) netted triple-digit percentage increases among key demos including Households (+241%, 191,000), Persons 2+ (+289%, 292,000), Kids 2-11 (+206%, 101,000), Boys 2-11 (+286%, 81,000), Kids 6-11 (150%, 60,000), Boys 6-11 (+293%, 55,000), Adults 18-49 (+464%, 141,000) and Men 18-49 (465%, 96,000).

The Hub's Saturday (1:30-4 p.m.) encore presentation of its new, original "Transformers Prime" mini-series event delivered triple-digit percentage increases over the prior week among key demos, including gains of +168% with Kids 6-11 (75,000); +117% with Persons 2+ (367,000); and +104% with Households (194,000). The series delivered double-digit increases of +81% with Kids 2-11 (132,000); +77% with Adults 18-49 (138,000); and +18% with Women18-49 (40,000).

The Saturday airing of the "Transformers Prime" five-part mini-series included the best-ever average audience delivery for Hub telecasts among Households (194,000) and Persons 2+ (367,000).

The mini-series won the time period (Monday - Friday five-day average), besting Nick Toons among Households, Persons 2+, Boys 2-11, Boys 6-11, Adults 18-49 and Men 18-49; and outperformed Disney XD among Men 18-49 and Men 25-54.

"Family Game Night" (Friday, 7 p.m.) netted significant delivery increases over the prior week with several key demos, including gains of +111% with Households (156,000); +79% with Persons 2+ (306,000); +65% with Kids 2-11 (135,000); +348% with Adults 18-49 (139,000); +217% with Women18-49 (73,000); +227% with Adults 25-54 (85,000); and +172% with Women 25-54 (49,000).

(Source: Nielsen Media Research; program based dayparts; most current; 11/29/10-12/3/10 vs 11/22/10-11/26/10, co-viewing in NPower, L+7)

About The Hub

The Hub is a multi-platform joint venture between Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) and Hasbro, Inc., (NYSE: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households. The online home of The Hub is www.hubworld.com . The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

  [december 2010]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[09/21/21 - 03:22 PM]
ESPN's "Monday Night Football" Delivers 13.8 Million Viewers, The Second-Most-Watched "MNF" Week 2 Telecast Since 2014
"Monday Night Football with Peyton and Eli's" audience increased by 138% in week 2, as 1.9 million viewers watched their alternate telecast of Lions-Packers, up from 800,000 viewers in Week 1.

[09/21/21 - 11:06 AM]
Auburn-Penn State Registers 7.6 Million Viewers for ABC's "Saturday Night Football," ABC/ESPN Win the Night in Week 3
ABC's telecast averaged 7,606,000 viewers, the second-most-watched Week 3 game across all networks and fifth-best game of the year.

[09/21/21 - 09:31 AM]
NBC Wins 52-Week Season in 18-49 and Total Viewers for First Time Since 2018
"In an era with no shortage of viewing options, the reach and impact of broadcast television is still undeniable," said Frances Berwick.

[09/21/21 - 09:00 AM]
CBS Sports' Presentation of Alabama-Florida Delivers Massive Viewership
The game peaked with 11.587 million viewers from 6:45 to 7:00 PM, ET.

[09/21/21 - 08:47 AM]
"NFL on CBS" Continues Strong Start to Season with Impressive Week 2 Viewership
Highlighted by Dallas' last-second win over the L.A. Chargers and Tennessee's overtime win over Seattle, the 4:25 PM, ET game window is CBS' most-watched national game window in September since 2014.

[09/20/21 - 02:09 PM]
Chiefs-Ravens Thriller Is Most-Watched Week 2 NBC "Sunday Night Football" Game Since 2018, With Total Audience Delivery of Nearly 21 Million Viewers
The Average Minute Audience (AMA) for last night's live stream via Peacock, NBC Sports Digital platforms, NFL Digital platforms, Chiefs and Ravens mobile properties, and Yahoo Sports mobile properties was approximately 630,000 viewers.

[09/14/21 - 03:28 PM]
ESPN's "Monday Night Football" Season-Opening MegaCast: 15.3 Million Viewers, Delivering "MNF's" Most-Watched Week 1 Game Since 2013
"Monday Night Football" also helped ESPN and ABC become the most-watched networks (broadcast and cable) in prime time among households, viewers and the same key male and people demos.

[09/14/21 - 02:14 PM]
US Open Viewership Up 33% in Prime Time, 13% Overall
Coverage totaled 153 hours across ESPN and ESPN2, an increase of 15% over the 133 that had been scheduled.

[09/14/21 - 09:46 AM]
"The NFL on CBS" Delivers Massive Week 1 Audience
The combined average viewership for Sunday's doubleheader windows totaled 33.472 million viewers.

[09/10/21 - 12:39 PM]
Cowboys-Buccaneers on NBC and Peacock Is Most-Watched NFL Kickoff Game Since 2015 with Total Audience Delivery of 26 Million Viewers
With an average of approximately 24.4 million viewers on NBC, the NFL Kickoff Game is television's most-watched show since Super Bowl LV in February.

[09/08/21 - 01:40 PM]
ABC's "Saturday Night Football" and "Sunday Kickoff" Are Two Most-Watched Games of the Week, Multi-Year Viewership Highs in Week 1 as ESPN Platforms Welcome CFB Viewers Home
College football fans flocked to ESPN networks over the six-day stretch, including on the first full CFB Saturday of the season.

[09/07/21 - 08:41 AM]
"Renovation Island" Season Two Performance Bolsters HGTV Sunday Night Ratings
HGTV's breakout hit attracted more than 17 million total viewers during its 10-week run on Sundays at 8:00/7:00c.

[08/25/21 - 03:11 PM]
BET Continues Its Winning Ratings Streak with Over 2.6 Million Total Viewers Tuning in to the Midseason Finale of "Tyler Perry's Sistas" Season Three and "The Tyler Perry Show: The Sistas After-Show Edition" Last Wednesday Night
BET and Tyler Perry now have the top three scripted series on cable this season with African Americans 18-49.

[08/24/21 - 02:59 PM]
"Paw Patrol: The Movie" Proves Its Pedigree with Fans
The film, which premiered on the service the same day it hit theaters on August 20, ranked as one of the service's most-watched originals.

[08/24/21 - 01:38 PM]
Hallmark Movies & Mysteries' Latest "Aurora Teagarden Mysteries" Premiere Boosts Network to Be #1 in the Sunday 9P-11P Time Slot and #2 Most-Watched in Total Day
"Honeymoon, Honeymurder" - the 17th world premiere of the series - averaged 1.9 million Total Viewers, 1.6 million Homes, 88,000 Women 25-54, and reached over 2.2 million Total Viewers.