or


[12/09/10 - 11:20 AM]
USA #1 for Record-Setting Fifth Year
USA spins the numbers for the year to date.

[via press release from USA]

USA #1 FOR RECORD-SETTING FIFTH YEAR

NEW YORK, NEW YORK - December 9, 2010 - USA is about to clinch the title as most watched cable network in 2010, extending its streak at #1 to an unprecedented 5 consecutive years among ad-supported networks, for P18-49, P25-54 and total viewers.

With data thru Sunday 12/5, USA delivered more P18-49 (1.23 million, 11% over #2 ESPN), P25-54 (1.33 million, +21% over #2 ESPN), total viewers (3.14 million, +22% over #2 Disney Channel), and households (2.37 million, +27% over #2 Disney Channel) in primetime than any other cable network, as well as earning the year's highest household coverage rating (2.38, +0.50 over #2 Disney Channel). No other network was able to deliver over 3 million total viewers or 2 million households this year.

In 2010, USA continued its tradition of presenting the most successful portfolio of scripted entertainment on ad-supported cable in every demo, delivering at least half of the top ten shows among P18-34, P18-49, P25-54, total viewers, and households.

· BURN NOTICE and ROYAL PAINS were cable's top two scripted series Thursday nights across the board, delivering the most P25-54 (Royal Pains #1 3.50 million / Burn Notice #2 3.26 million), P18-49 (RP #1 3.10 million / BN #2 3.04 million), P18-34 (BN #1 1.39 million / RP #2 1.30 million), total viewers (RP #1 7.33 million / BN #2 6.69 million), and households (RP #1 5.16 million / BN #2 4.67 million).

· When USA aired BURN NOTICE Thursdays at 10pm in 1Q and 4Q, it was the #1 network on television, broadcast or cable, in delivering M18-34, while delivering more P18-34 than CBS and more M18-49, M25-54, and total males than ABC..

· Over the summer, BURN NOTICE made USA second only to ABC in all of television in delivering total viewers, M18-34, M18-49, M25-54, and total males when it aired Thursdays at 9pm, while outperforming CBS among P18-34, P18-49, and P25-54.

· ROYAL PAINS was the only scripted series in basic cable prime to deliver over 3.5 million P25-54 this summer. Only BURN NOTICE and Lie To Me delivered more M18-49 (1.40 million) than ROYAL PAINS to an ad-supported scripted series this summer.

· When the network aired ROYAL PAINS Thursdays at 10P this summer, USA was second only to ABC in all of television, broadcast or cable, in the hour among P18-49 and P25-54; it also bested every network except ABC and MTV among P18-34.

· COVERT AFFAIRS was the #1 new series on cable this summer among P18-49 (2.97 million) and the year's top scripted fare Tuesday nights on cable among P25-54 (3.22 million), P18-49 (2.97 million), total viewers (7.05 million) and households (5.07 million). No other scripted series on cable delivered over 3 million P25-54, 6 million total viewers, or 4 million households this year on Tuesday nights. Head to head, COVERT AFFAIRS was second only to NBC in delivering P18-49, P25-54, total viewers and households when it aired Tuesdays at 10pm over the summer, while delivering more P18-34 than either ABC or CBS.

· PSYCH's move to Wednesday nights in 2010 attracted the biggest P18-34 audience ever in the five year history of the series, breaking one million viewers in the demo for the first time ever (1.12 million) as well as hitting a series high for a yearly average among M18-49 (1.10 million). When USA aired PSYCH in 2010, more M18-34 came to the network than any other network on television, broadcast or cable, except for "South-Park"-driven Comedy Central. PSYCH beat CBS head-to-head among P18-34 and M18-49 and outperformed ABC in its Wednesday 10pm timeslot this year among P18-34, P18-49, M25-54 and total males.

· WHITE COLLAR had a great year as cable's top scripted series in its Tuesday 9pm timeslot this year. The series averaged 2.41 million in P25-54, 2.29 million in P18-49, 1.09 million in P18-34, 5.38 million total viewers and 3.86 million households in 2010. WHITE COLLAR returned in the summer to one of the season's most competitive timeslots but outperformed ABC and CBS head-to-head Tuesdays at 9pm in delivering P18-34, beating CBS among P18-49 and M25-54 and ABC in total viewers and F25-54.

· WWE MONDAY NIGHT RAW made USA the #1 entertainment network on cable Mondays 9-11pm in 2010 among P18-34, P18-49, P25-54, total viewers and households, coming in second only to FOX among all entertainment networks, broadcast or cable, in delivering M18-34 and outperforming ABC in its timeslot among M18-49 and M25-54. RAW was the most watched series airing weekly throughout 2010, averaging 2.44 million in P25-54, 2.47 million in P18-49, 1.14 million in P18-34, 5.08 million total viewers and 3.47 million households for the year.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [december 2010]  
S
M
T
W
T
F
S
   


· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· PSYCH (USA)
· ROYAL PAINS (USA)
· SOUTH PARK (COMEDY CENTRAL)
· WHITE COLLAR (USA)
· WWE RAW (USA)





most recent ratings | view all posts
[01/19/19 - 08:39 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Split Adults 18-49 Crown
CBS however remains the most-watched network overall on Friday.

[01/18/19 - 08:15 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
The Alphabet's "A Million Little Things" gets a boost behind "Grey's Anatomy" on its new night.

[01/17/19 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Top Demos
The network takes home the adults 18-49 crown for the third consecutive week.

[01/16/19 - 09:00 AM]
"Deadly Class" Viewed by 2.7MM Ahead of Tonight's Series Premiere on Syfy
On December 20, the cast and creators took to social media to share the new 10-part series' premiere episode which was available commercial-free via Syfy On Demand, online at Syfy.com, and the Syfy and USA apps.

[01/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "This Is Us" Return
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[01/15/19 - 08:25 AM]
Monday's Broadcast Ratings: ABC Tops Demos, NBC Leads Total Viewers
"America's Got Talent: The Champions" is the top program overall in both categories last night.

[01/14/19 - 08:28 AM]
Sunday's Broadcast Ratings: FOX Gets Another Boost from NFL Playoffs
The network's primetime portion helps spark a win in total viewers and adults 18-49.

[01/13/19 - 08:37 AM]
Saturday's Broadcast Ratings: FOX Rides NFL Playoffs to Another Victory
The network's Cowboys/Rams coverage outpaces the Titans/Patriots matchup from a year ago.

[01/12/19 - 08:33 AM]
Friday's Broadcast Ratings: FOX Tops Demos with "Last Man Standing"
The network leads the night among adults 18-49 while CBS is the most-watched network.

[01/11/19 - 08:17 AM]
Thursday's Broadcast Ratings: CBS Holds Onto Top Spot in Viewers, Demos
"The Big Bang Theory" keeps the Eye on top in said categories.

[01/10/19 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Top Demo Race
The network's breakout hit however is down more than 20% from its premiere in adults 18-49.

[01/09/19 - 03:04 PM]
MTV's Ratings Growth Continues with "Lindsay Lohan's Beach Club"
MTV spins the numbers for Tuesday, January 8.

[01/09/19 - 02:02 PM]
3.1 Million Viewers Encounter the First Sighting of History(R)'s New UFO Drama Series "Project Blue Book"
History spins the numbers for Tuesday, January 8.

[01/09/19 - 08:24 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos on Disrupted Night
ABC, CBS, FOX and NBC all carried news coverage at 9:00/8:00c.

[01/08/19 - 12:36 PM]
Lifetime Reaches 18.8 Million Viewers Across All Linear Telecasts of "Surviving R. Kelly"
Lifetime further spins the numbers for the series to date.