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[12/13/10 - 08:58 AM]
Sunday's Broadcast Ratings: NFL Provides Usual Lift to NBC, CBS
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, december 12, 2010)

Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks last night:

A strong showing from "Sunday Night Football" (23.00 million viewers, #2; adults 18-49: 8.5, #1) had no trouble putting NBC (18.85 million viewers, #1; adults 18-49: 6.8, #1) in front last night. Leading off the evening were the usual pre-game specials "Football Night in America #1" (8.28 million viewers, #13; adults 18-49: 2.5, #T11), "Football Night in America #2" (11.17 million viewers, #7; adults 18-49: 3.9, #5) and "Football Night in America #3" (16.34 million viewers, #4; adults 18-49: 5.6, #2).

CBS (14.18 million viewers, #2; adults 18-49: 3.8, #2) then claimed the silver with a half-hour "NFL Overrun" (24.18 million viewers, #1; adults 18-49: 2.5, #T11) followed by new episodes of "60 Minutes" (17.15 million viewers, #3; adults 18-49: 4.0, #T3), "The Amazing Race 17" (11.71 million viewers, #5; adults 18-49: 3.5, #T6), "Undercover Boss" (10.96 million viewers, #8; adults 18-49: 3.0, #10) and "CSI: Miami" (9.61 million viewers, #9; adults 18-49: 2.2, #T15).

Next up was FOX (6.17 million viewers, #4; adults 18-49: 2.9, #3) with repeats of "Running Wilde" (3.54 million viewers, #18; adults 18-49: 1.2, #18) and "The Simpsons" (3.87 million viewers, #17; adults 18-49: 1.7, #17) followed by a new "The Simpsons" (7.31 million viewers, #15; adults 18-49: 3.3, #8), a one-hour "Family Guy" (8.02 million viewers, #14; adults 18-49: 4.0, #T3) and a new "American Dad" (6.26 million viewers, #16; adults 18-49: 3.1, #9).

And finally, a repeat of "America's Funniest Home Videos" (8.80 million viewers, #10; adults 18-49: 2.2, #T15) led into new episodes of "Extreme Makeover: Home Edition" (8.58 million viewers, #12; adults 18-49: 2.4, #14), "Desperate Housewives" (11.45 million viewers, #6; adults 18-49: 3.5, #T6) and "Brothers & Sisters" (8.77 million viewers, #11; adults 18-49: 2.5, #T11) on ABC (9.40 million viewers, #3; adults 18-49: 2.7, #4).

Week-to-week changes (adults 18-49): 60 Minutes (48.10%), Family Guy (33.30%), The Amazing Race 17 (25.00%), American Dad (24.00%), Sunday Night Football (16.40%), Brothers & Sisters (13.60%), Undercover Boss (11.10%), Extreme Makeover: Home Edition (9.10%), Desperate Housewives (0.00%), CSI: Miami (-8.30%), The Simpsons (-21.40%).


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (12/13/09):

NBC (15.74 million viewers, #1; adults 18-49: 5.7, #1) was once again the network to beat on Sunday with its "Sunday Night Football" (18.94 million viewers, #2; adults 18-49: 7.0, #1) coverage. Opening the night were its pre-game specials "Football Night in America #1" (7.24 million viewers, #13; adults 18-49: 2.3, #12), "Football Night in America #2" (10.00 million viewers, #7; adults 18-49: 3.6, #5) and "Football Night in America #3" (14.00 million viewers, #4; adults 18-49: 5.0, #3).

CBS (12.27 million viewers, #2; adults 18-49: 2.9, #2) then claimed the silver with its "NFL Overrun" (22.33 million viewers, #1; adults 18-49: 6.7, #2) followed by a new "60 Minutes" (14.59 million viewers, #3; adults 18-49: 3.1, #T7), a repeat of "The Mentalist" (9.56 million viewers, #9; adults 18-49: 1.9, #16), a new "Cold Case" (9.82 million viewers, #8; adults 18-49: 2.2, #13) and a repeat of "Criminal Minds" (7.89 million viewers, #11; adults 18-49: 2.0, #15).

Next up was ABC (10.25 million viewers, #3; adults 18-49: 2.8, #3) with its mix of "America's Funniest Home Videos" (8.68 million viewers, #10; adults 18-49: 2.1, #14), a two-hour "Extreme Makeover: Home Edition" (10.23 million viewers, #6; adults 18-49: 3.1, #T7) and "Christmas at the White House: An Oprah Primetime Special" (11.83 million viewers, #5; adults 18-49: 2.8, #11).

And finally, FOX (5.61 million viewers, #4; adults 18-49: 2.5, #4) fell to fourth with a full hour of "Brothers" (3.08 million viewers, #17; adults 18-49: 1.1, #17) followed by new episodes of "The Simpsons" (7.11 million viewers, #14; adults 18-49: 3.2, #6), "The Cleveland Show" (6.52 million viewers, #15; adults 18-49: 3.0, #10), "Family Guy" (7.68 million viewers, #12; adults 18-49: 3.8, #4) and "American Dad" (6.19 million viewers, #16; adults 18-49: 3.1, #T7).

Source: Nielsen Media Research





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