or


[12/14/10 - 09:57 AM]
ABC Family's 13th Annual "25 Days of Christmas" is Pacing at Record-Setting Levels
ABC Family spins the numbers for the week of December 6-12.

[via press release from ABC Family]

Ratings Highlights for December 6-12, 2010 -- Final National Ratings

ABC Family's 13th Annual "25 Days of Christmas" is Pacing at Record-Setting Levels; Drives Network to its Second-Best Week Ever in Prime in Key Demos

For the 2nd Consecutive Week, ABC Family is Cable's No. 1 Network in Prime Among Women 18-34 and Women 18-49

Led by Acquired Features "The Santa Clause 2" and "The Santa Clause 3," ABC Family Airs Cable's Top 4 Movies in Women 18-49

The Premiere of "Christmas Cupid" Becomes Cable's No. 1 Original Movie of the 2010/11 Season in Adults 18-34, Women 18-34 and Women 18-49; Ranks a Dominant No. 1 in its Time Period in the Target Demos

For the 2nd Straight Week, The Walt Disney Company Owns 3 of Cable's Top 4 Networks in Prime in Total Viewers with ESPN, Disney Channel and ABC Family

ABC Family

Powered by the continued record-setting success of the network's 13th annual "25 Days of Christmas" event, this week ranked as ABC Family's second-most-watched week of all time in Prime in Adults 18-34 (640,000) and Women 18-34 (427,000), behind only last week, and also among Women 18-49 (773,000), behind the week of 12/3/2007.

Impressively, for the second week running ABC Family was cable's No. 1 network in Prime among Women 18-34 and Women 18-49. Moreover, the network ranked a solid No. 2 in Females 12-34 (596,000/1.3 rating) and No. 3 in Adults 18-49 (1.21 million/0.9 rating), Adults 18-34 (640,000/0.9 rating) and Viewers 12-34 (896,000/1.0 rating).

Also impressive, for the 2nd consecutive week The Walt Disney Company owned 3 of cable's Top 4 cable networks this week in Prime in Total Viewers: ESPN (No. 1 - 3.81 million), Disney Channel (No. 3 - 2.87 million) and ABC Family (No. 4 - 2.66 million).

· Sunday's premiere of "Christmas Cupid" (8:00 - 10:00 p.m.) became cable's No. 1 original movie of the 2010/11 season among Adults 18-34 (808,000/1.2 rating), Women 18-34 (650,000/1.9 rating) and Women 18-49 (1.12 million/1.7 rating).

· "Christmas Cupid" stood as cable's dominant No. 1 program in its time period among Adults 18-34, Women 18-34, Women 18-49, Viewers 12-34 (1.28 million/1.4 rating) and Females 12-34 (1.06 million/2.3 rating), and No. 2 in Total Viewers (3.40 million) and Adults 18-49 (1.50 million/1.1 rating).

· Versus the year-ago time period average, "Christmas Cupid" delivered significant gains among core demos, including by 13% in Adults 18-34 (808,000 vs. 717,000), by 36% in Women 18-34 (650,000 vs. 478,000), by 14% in Women 18-49 (1.12 million vs. 980,000) and by 52% in Females 12-34 (1.06 million vs. 699,000).

· Peaking in the final quarter hour, "Christmas Cupid" grew its audience start-to-finish by 11% in Adults 18-34 (767,000 to 855,000), by 19% in Women 18-34 (592,000 to 705,000) and by 14% in Females 12-34 (1.00 million to 1.14 million).

· "25 Days of Christmas 2010" is off to the programming extravaganza's best start across the board: Total Viewers (2.95 million), Adults 18-34 (713,000), Women 18-34 (460,000), Adults 18-49 (1.33 million), Women 18-49 (834,000), Viewers 12-34 (1.00 million) and Females 12-34 (649,000).

· From 7:00 - 10:00 p.m., ABC Family ranks a dominant No. 1 among all cable among its core Adult and Female demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

· Compared to the first 12 nights in 2009, "25 Days of Christmas 2010" is up by double-digit percent margins across the board, including by 22% in Total Viewers (2.95 million vs. 2.41 million), by 20% in Adults 18-49 (1.33 million vs. 1.11 million) and by 24% in Women 18-49 (834,000 vs. 674,000).

· ABC Family aired cable's Top 4 movies this week in Women 18-49, and 5 of the Top 6 overall:

Source: Nielsen Media Research (National Ratings, 12/6-12/12/10, Live + Same Day; "25 Days of Christmas 2010": 12/1-12/12/2010; "25 Days of Christmas 2009": 12/1-12/12/09; 2010/11 season to date: 9/27/10-12/12/10.)





  [december 2010]  
S
M
T
W
T
F
S
   


· CHRISTMAS CUPID (ABC FAMILY)









most recent ratings | view all posts
[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.