or


[12/15/10 - 09:36 AM]
truTV Scores Another Record-Setting Year, Including First-Ever Top 10 Finish Among Men 18-49
truTV spins the numbers for the year to date.

[via press release from truTV]

truTV Scores Another Record-Setting Year, Including First-Ever Top 10 Finish Among Men 18-49

December 15, 2010

truTV is closing out 2010 by setting new records, including a finish among basic cable's Top 10 networks in primetime delivery of men 18-49. Thanks to the strength of such original series as Operation Repo, Hardcore Pawn, All Worked Up, Black Gold and The Smoking Gun Presents: World's Dumbest�, truTV has also scored its biggest year ever in primetime delivery of adults 18-49, men 18-34 and men 18-49, with solid growth across the board. The network's growth caps the third year since Court TV was rebranded as truTV.

truTV's outstanding 2010 performance began early. Following a record-setting performance in 2009, truTV kicked off 2010 with its biggest quarter ever, a three-month span in which the network set records for its most-watched week, night and telecast. truTV blazed through its biggest summer, its most watched third quarter and an excellent fourth quarter to make 2010 the network's best year ever.

"truTV's Top 10 finish and record-breaking year are the latest milestones in what has become an extraordinary success story," said Marc Juris, executive vice president and general manager of truTV. "Over the past five years, non-fiction programming has been the fastest-growing genre in television viewing, and truTV has been an important contributor to that growth. We have developed and fine-tuned a slate of exciting original series that have turned into enormous hits among our targeted viewers. We are incredibly proud of what we have achieved in 2010 and look forward to building on that success next year."

truTV has greenlit several new series to premiere in 2011, including Lizard Lick Towing, a spinoff of the network's popular All Worked Up. Also in 2011, truTV will share coverage of the NCAA Men's Basketball Tournament with TNT, TBS and CBS.

2010 Ratings Highlights:

· truTV is on track to score its best year ever in primetime delivery of several key demographics, including adults 18-49 (538,000); men 18-34 (125,000); and men 18-49 (298,000). In addition, truTV reached a new competitive milestone by becoming a Top 10 basic cable network in delivery of men 18-49, surpassing such high-profile competitors as Syfy, A&E, AMC and MTV.

· In scoring its best year ever, truTV built on its 2009 deliveries by solid margins, with adults 18-49 up 3% and men 18-49 up 4%. truTV has grown its male 18-49 audience in primetime a remarkable 12 consecutive years (1999 thru 2010). The network is now delivering nearly eight times more men 18-49 than when the streak began.

· truTV's success is an ongoing phenomenon that began with the January 2008 transition from Court TV to truTV. Since the fourth quarter of 2007, the last quarter before the rebranding, truTV's primetime audience is up 36% with adults 18-34, 16% with adults 18-49, 56% with men 18-34 and 37% with men 18-49. The network's median age has dropped a remarkable six years, from 52 to 46.

· Prior to being rebranded, the former Court TV ranked 19th among basic cable networks in primetime delivery of adults 18-49. This year, truTV ranks 16th. In total day, truTV's delivery of adults 18-49 lifted the network from 20th to 13th place. In addition, truTV is now one of basic cable's Top 20 networks in primetime delivery of adults 18-34.

· truTV's success in 2010 came from its stable of original series. Led by the network's top series, Operation Repo, which averaged more than 2 million viewers in 2010, the roster of truTV's hit shows includes Hardcore Pawn, Southern Fried Stings and All Worked Up, each topping more than 1.5 million viewers. Conspiracy Theory with Jesse Ventura, Full Throttle Saloon, Rehab: Party at the Hard Rock Hotel, Las Vegas Jailhouse, Black Gold, The Smoking Gun Presents: World's Dumbest�, Bait Car, It Only Hurts When I Laugh and Top 20 Most Shocking all deliver more than 1 million viewers each.

· truTV's original series frequently rank among cable's Top 5 entertainment programs in their timeslots in delivery of young adult and male demos.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [december 2010]  
S
M
T
W
T
F
S
   


· ALL WORKED UP (TRUTV)
· BAIT CAR (TRUTV)
· BLACK GOLD (TRUTV)
· CONSPIRACY THEORY WITH JESSE VENTURA (TRUTV)
· HARDCORE PAWN (TRUTV)
· IT ONLY HURTS WHEN I LAUGH (TRUTV)
· LAS VEGAS JAILHOUSE (TRUTV)
· OPERATION REPO (TRUTV)
· REHAB: PARTY AT THE HARD ROCK HOTEL (TRUTV)
· SOUTHERN FRIED STINGS (TRUTV)
· TOP 20 MOST SHOCKING (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)









most recent ratings | view all posts
[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 08:46 AM]
"American Ninja Warrior" Delivers Its Biggest Overall Audience in More Than Two Years
NBC spins the numbers for Monday, August 18.

[08/19/14 - 08:45 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talk Show for the 3rd Straight Week
Disney-ABC Domestic Television spins the numbers for the week of August 4-8.

[08/19/14 - 08:30 AM]
Monday's Broadcast Ratings: "MasterChef" Tops Demos as FOX, NBC Split 18-49 Crown
NBC's top draw is a new two-hour installment of "American Ninja Warrior."