or


[12/15/10 - 09:36 AM]
truTV Scores Another Record-Setting Year, Including First-Ever Top 10 Finish Among Men 18-49
truTV spins the numbers for the year to date.

[via press release from truTV]

truTV Scores Another Record-Setting Year, Including First-Ever Top 10 Finish Among Men 18-49

December 15, 2010

truTV is closing out 2010 by setting new records, including a finish among basic cable's Top 10 networks in primetime delivery of men 18-49. Thanks to the strength of such original series as Operation Repo, Hardcore Pawn, All Worked Up, Black Gold and The Smoking Gun Presents: World's Dumbest�, truTV has also scored its biggest year ever in primetime delivery of adults 18-49, men 18-34 and men 18-49, with solid growth across the board. The network's growth caps the third year since Court TV was rebranded as truTV.

truTV's outstanding 2010 performance began early. Following a record-setting performance in 2009, truTV kicked off 2010 with its biggest quarter ever, a three-month span in which the network set records for its most-watched week, night and telecast. truTV blazed through its biggest summer, its most watched third quarter and an excellent fourth quarter to make 2010 the network's best year ever.

"truTV's Top 10 finish and record-breaking year are the latest milestones in what has become an extraordinary success story," said Marc Juris, executive vice president and general manager of truTV. "Over the past five years, non-fiction programming has been the fastest-growing genre in television viewing, and truTV has been an important contributor to that growth. We have developed and fine-tuned a slate of exciting original series that have turned into enormous hits among our targeted viewers. We are incredibly proud of what we have achieved in 2010 and look forward to building on that success next year."

truTV has greenlit several new series to premiere in 2011, including Lizard Lick Towing, a spinoff of the network's popular All Worked Up. Also in 2011, truTV will share coverage of the NCAA Men's Basketball Tournament with TNT, TBS and CBS.

2010 Ratings Highlights:

· truTV is on track to score its best year ever in primetime delivery of several key demographics, including adults 18-49 (538,000); men 18-34 (125,000); and men 18-49 (298,000). In addition, truTV reached a new competitive milestone by becoming a Top 10 basic cable network in delivery of men 18-49, surpassing such high-profile competitors as Syfy, A&E, AMC and MTV.

· In scoring its best year ever, truTV built on its 2009 deliveries by solid margins, with adults 18-49 up 3% and men 18-49 up 4%. truTV has grown its male 18-49 audience in primetime a remarkable 12 consecutive years (1999 thru 2010). The network is now delivering nearly eight times more men 18-49 than when the streak began.

· truTV's success is an ongoing phenomenon that began with the January 2008 transition from Court TV to truTV. Since the fourth quarter of 2007, the last quarter before the rebranding, truTV's primetime audience is up 36% with adults 18-34, 16% with adults 18-49, 56% with men 18-34 and 37% with men 18-49. The network's median age has dropped a remarkable six years, from 52 to 46.

· Prior to being rebranded, the former Court TV ranked 19th among basic cable networks in primetime delivery of adults 18-49. This year, truTV ranks 16th. In total day, truTV's delivery of adults 18-49 lifted the network from 20th to 13th place. In addition, truTV is now one of basic cable's Top 20 networks in primetime delivery of adults 18-34.

· truTV's success in 2010 came from its stable of original series. Led by the network's top series, Operation Repo, which averaged more than 2 million viewers in 2010, the roster of truTV's hit shows includes Hardcore Pawn, Southern Fried Stings and All Worked Up, each topping more than 1.5 million viewers. Conspiracy Theory with Jesse Ventura, Full Throttle Saloon, Rehab: Party at the Hard Rock Hotel, Las Vegas Jailhouse, Black Gold, The Smoking Gun Presents: World's Dumbest�, Bait Car, It Only Hurts When I Laugh and Top 20 Most Shocking all deliver more than 1 million viewers each.

· truTV's original series frequently rank among cable's Top 5 entertainment programs in their timeslots in delivery of young adult and male demos.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [december 2010]  
S
M
T
W
T
F
S
   


· ALL WORKED UP (TRUTV)
· BAIT CAR (TRUTV)
· BLACK GOLD (TRUTV)
· CONSPIRACY THEORY WITH JESSE VENTURA (TRUTV)
· HARDCORE PAWN (TRUTV)
· IT ONLY HURTS WHEN I LAUGH (TRUTV)
· LAS VEGAS JAILHOUSE (TRUTV)
· OPERATION REPO (TRUTV)
· REHAB: PARTY AT THE HARD ROCK HOTEL (TRUTV)
· SOUTHERN FRIED STINGS (TRUTV)
· TOP 20 MOST SHOCKING (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)





most recent ratings | view all posts
[07/23/26 - 04:01 PM]
ABC News Is No. 1 on Sunday Morning, Friday Night and Late Night
"20/20" was up over the previous week in all key target demos and improved year to year across the board.

[07/23/26 - 01:00 PM]
"Big Brother" Premiere Week Up +14% from Last Season
In its first week (episodes airing July 9, 12 and 15), "Big Brother" live plus 3-day total multiplatform viewership averaged 4.96 million viewers.

[07/22/26 - 01:19 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of July 13
"Ride or Die," "Elle," "Off Campus," "Every Year After," and "Clarkson's Farm" led all original series worldwide.

[07/22/26 - 12:37 PM]
Kansas City, Boston and Austin Lead the Way as Top Local Markets for FIFA World Cup 2026 on FOX and FS1
San Francisco, Dallas, San Diego, Atlanta, St. Louis, Providence, and West Palm Beach round out the top 10.

[07/22/26 - 11:30 AM]
ESPN Delivers Most-Watched NBA Summer League Championship Game Since 2017
The Golden State Warriors' victory over the Memphis Grizzlies averaged 676,000 viewers on ESPN, according to Nielsen Big Data + Panel.

[07/21/26 - 04:03 PM]
FOX Saturday Baseball Delivers 2.639 Million for Seattle's Extra-Inning Win Over San Francisco
Viewership peaked with 3,383,000 viewers from 8:00-8:15 PM ET.

[07/21/26 - 03:22 PM]
FOX Sports' Presentation of FIFA World Cup 2026 Final Etches Place in Record Books as Most-Watched Soccer Telecast in U.S. History With 38,937,000 Viewers
The record-breaking Final reached its dramatic peak with 51,685,000 viewers watching from 5:45 to 6:00 PM ET as Spain secured a 1-0 victory in extra time over Argentina.

[07/21/26 - 02:22 PM]
NBC Sports Delivers Most Watched Final Round of the Open Championship Since 2022
Sunday's audience peaked at 6.1 million viewers on NBC and Peacock from 1:15-1:30 p.m. ET.

[07/21/26 - 02:03 PM]
"Dancing with the Stars: The Next Pro" Series Debut Tops 5 Million Total Viewers
On linear, "Dancing with the Stars: The Next Pro" was the No. 1 program of the night in both Total Viewers (4.42 million) and Adults 18-49 (0.47 rating).

[07/21/26 - 12:01 PM]
Netflix Top 10: Week of July 13 - "Little House on the Prairie" Journeys to No. 1 in This Week's Top 10
"The Hawk" - the sports comedy starring Will Ferrell as an infamous golf legend chasing a late-career comeback on the green - debuted in the No. 3 spot on the list, swinging to 4.8 million views.

[07/20/26 - 10:00 AM]
CBS Leads Broadcast Series in Multiplatform Viewing for the 2025-2026 Season
Against broadcast competition, CBS finishes the season with four of the top five series.

[07/17/26 - 03:12 PM]
FOX Sports' 15.088 Million Average Viewers for FIFA World Cup 2026 Semifinals is Best in U.S. History
16.900 million viewers watched Argentina knock out England in the semifinals Wednesday afternoon on FOX.

[07/17/26 - 02:01 PM]
ABC News Is No. 1 in Total Viewers on Sunday Morning, in Late Night and Friday Evening
"20/20" improved on the year-ago telecast by double digits in all key target demos: Total Viewers, Adults 25-54, and Adults 18-49.

[07/16/26 - 02:41 PM]
FOX Sports Rings the Bell, Captures Most-Watched MLB All-Star Game Since 2018
Coverage reached a peak audience of 10,186,000 viewers from 8:45-9:00 PM ET.

[07/16/26 - 01:48 PM]
Netflix: What We Watched the First Half of 2026
Starting in Q1 2027, Netflix will move from a six-month to a yearly snapshot.