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[12/20/10 - 03:00 PM]
"Parenthood," "The Event," "Office," "Outsourced" and "Apprentice" Rank #1 in Their Categories in Biggest DVR Jump
NBC further spins the numbers for the week of November 29-December 5.
[via press release from NBC]

"Parenthood," "The Event," "Office," "Outsourced" and "Apprentice" Rank #1 in Their Categories in Biggest % Jump from L+SD to L+7 STD

Here are time-shifting increases in terms of season averages through December 5, covering the first 11 weeks of the season...

Adults 18-49

In jumps from L+SD to L+7 through the first 11 weeks of the season, NBC highlights include:

"Parenthood" is the #1 series in terms of percentage increase from L+SD to L+7 (+43% in adults 18-49, to a 2.91 rating from a 2.03).

"The Event" is delivering the #1 percentage increase among new shows (+38%, to 3.08 from 2.24 and is the #3 series overall.

"Outsourced" is generating the #1 percentage increase among new half-hour comedies (+22%, 3.30 vs. 2.70).

"The Office" is earning the #1 percentage increases among half-hour comedies (+32%, 4.96 vs. 3.77) and "30 Rock" (+27%, 3.10 vs. 2.44) and "Community" (+25%, 2.53 vs. 2.02) and are #3 and #4.

"Apprentice" is tied for the #1 percentage increase among unscripted shows (+27%, 1.66 vs. 1.31) with CW's "America's Next Top Model" (+27%).

Other shows getting sizable bumps in L+7 versus L+SD in adults 18-49 are "Chase" (+29%), "SVU" (+29%), "Chuck" (+26%) and "Law & Order: LA" (+22%).

Total Viewers

In jumps from L+SD to L+7 through the first 11 weeks of the season, NBC highlights include:

"Parenthood" is the #1 series in terms of percentage increase from L+SD to L+7 (+39% in persons 2+, to a 6.9 million from 5.0 million).

"The Event" is delivering the #1 percentage increase among new shows (+29%, to 8.9 million from 6.9 million) and is tied for the #4 series overall.

"Outsourced" is generating the #1 percentage increase among new half-hour comedies (+20%, 6.8 million vs. 5.7 million).

"The Office" is earning the #1 percentage increases among half-hour comedies (+27%, 9.5 million vs. 7.5 million) and "30 Rock" (+21%, 6.6 million vs. 5.4 million), "Outsourced" (+20%, 6.8 million vs. 5.7 million) and "Community" (+17%, 5.5 million vs. 4.7 million) and are #3, #4 and tied for #5.

"Apprentice" is scoring the #1 percentage increase among unscripted shows (+22%, 4.7 million vs. 3.8 million).

Other shows getting sizable bumps in L+7 versus L+SD in total viewers are "Chase" (+25%), "Chuck" (+20%), "SVU" (+19%) and "Law & Order: LA" (+16%).





  [december 2010]  
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· 30 ROCK (NBC)
· AMERICA'S NEXT TOP MODEL (CW)
· APPRENTICE, THE (NBC)
· CHASE (NBC)
· CHUCK (NBC)
· COMMUNITY (NBC)
· EVENT, THE (NBC)
· LAW & ORDER: LOS ANGELES (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· OFFICE, THE (NBC)
· OUTSOURCED (NBC)
· PARENTHOOD (NBC)




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