[12/21/10 - 10:10 AM]
ABC Family Stands as Cable's No. 1 Network in Prime for the 3rd Consecutive Week Among Women 18-34 and Women 18-49
ABC Family spins the numbers for the week of December 13-19.

[via press release from ABC]

Ratings Highlights for December 13-19, 2010 -- Final National Ratings

ABC Family Stands as Cable's No. 1 Network in Prime for the 3rd Consecutive Week Among Women 18-34 and Women 18-49

13th Annual "25 Days of Christmas" Continues to Pace at Record Levels; Propels ABC Family to No. 1 Versus All Cable in the Daypart Across Core Female Demos, and No. 2 Among Adults 18-49 and Adults 18-34

Delivers Cable's Top 3 Movies in Adults 18-49 and the Top 4 in Adults 18-34

For the 3rd Straight Week, The Walt Disney Company Owns 3 of Cable's Top 4 Networks in Prime in Total Viewers with ESPN, ABC Family and Disney Channel

ABC Family

Continuing to benefit from a record-pacing "25 Days of Christmas" programming event, ABC Family stood as cable's No. 1 network in Prime among Women 18-34 and Women 18-49 for the 3rd consecutive week, while achieving solid No. 3 ranks in Total Viewers (2.47 million), Adults 18-34 (608,000/0.9 rating), Adults 18-49 (1.09 million/0.8 rating) and Viewers 12-34 (875,000/0.9 rating).

Impressively, for the 3rd consecutive week The Walt Disney Company owned 3 of cable's Top 4 networks in Prime in Total Viewers: ESPN (No. 1 - 3.03 million), ABC Family (No. 3 - 2.47 million) and Disney Channel (No. 4 - 2.33 million).

· "25 Days of Christmas 2010" continues to pace at record-setting levels across most key demos: Total Viewers (2.80 million), Adults 18-34 (674,000), Women 18-34 (426,000), Adults 18-49 (1.24 million), Viewers 12-34 (954,000) and Females 12-34 (602,000).

· From 7:00 - 10:00 p.m., ABC Family is cable's No. 1 network among Women 18-34, Women 18-49 and Females 12-34, and No. 2 in Adults 18-34 and Adults 18-49.

· Versus the first 19 nights in 2009, "25 Days of Christmas 2010" is up by double-digit percent margins across the board, including by 18% in Total Viewers (2.80 million vs. 2.38 million), by 15% in Adults 18-49 (1.24 million vs. 1.08 million) and by 17% in Women 18-49 (763,000 vs. 654,000).

· ABC Family held cable's Top 3 movies this week in Adults 18-49, and 5 of the Top 6 overall:

· ABC Family delivered cable's Top 4 movies this week in Adults 18-34, and 5 of the Top 6 overall:

Source: Nielsen Media Research (National Ratings, 12/12-12/19/10, Live + Same Day; "25 Days of Christmas 2010": 12/1-12/19/2010; "25 Days of Christmas 2009": 12/1-12/19/09; 2010/11 season to date: 9/27/10-12/12/10.)

  [december 2010]  

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