HALLMARK CHANNEL IS ONCE AGAIN THE TOP DESTINATION FOR HOLIDAY PROGRAMMING, RANKING #1 ON SATURDAY NIGHTS OVER 20 MILLION VIEWERS TUNE INTO CABLE'S BIGGEST HOLIDAY DESTINATION'S ORIGINAL PRMIERES
"Battle of the Bulbs" is #1 Ad-Supported Movie of Day with 2.3 HH rating and 4.4 million unduplicated viewers
The December 18th premiere of the Hallmark Channel Original Movie "Battle of the Bulbs" ranked as the highest-rated movie of the day among all ad-supported cable networks with a 2.3 HH rating representing nearly 2 million households - marking the 8th 2010 Hallmark Channel Original Holiday Movie premiere to rank #1 for the day. The movie, starring Daniel Stern and Matt Frewer, was seen by 4.4 million unduplicated viewers, which boosted Hallmark Channel to #1 in Prime Time (1.9 HH rtg) and the 4th highest rated cable network in Prime Time among W25-54 for the day.
Twelve Hallmark Channel Original Holiday Movies have reached over 20 million viewers this season, again securing Hallmark Channel as the biggest holiday destination on cable and ranking it #1 on Saturday nights. Additionally, Hallmark Channel and Hallmark Movie Channel reached nearly 64 Million viewers during holiday-to-date (11/15-12/19/10). Hallmark Movie Channel delivered its highest week in history during week of December 13.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87.5 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's new daytime HOME block. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.
Source: The Nielsen Company, Nov.15 - Dec. 19, 2010