or


[12/28/10 - 10:26 AM]
ABC's Weekly Primetime Ratings - Week #14
ABC spins the numbers for the week of December 20-26.

[via press release from ABC]

Primetime Ratings Report For the week of December 20, 2010 (Based on National Live + Same Day Program Ratings)

ABC's Repeat "The Middle" Wins at 8pm Over Original Competition, Generating its 2nd-Most-Watched-Ever Encore Airing on the Night

Posting its Best-Ever Lead-in Retention and Beating Original Competition, ABC's "Better with You" Rebroadcast Jumps Week to Week by Double-Digit Percentages

ABC's Replay "Modern Family" Dominates its Network Rivals on Wednesday Night In Adults 18-49, Beating Fox's Original "Million Dollar Money Drop" by 36% at 9pm

Repeats of Holiday Programming Drive ABC to No. 1 on Thursday, Boosting ABC Year Over Year by 133% in Viewers and 150% in Young Adults

The Net Dominates Saturday in Viewers and Young Adults with Rebroadcast Theatrical "Transformers," Generating Big Year-to-Year Gains for ABC

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Wednesday

"The Middle" (8:00-8:30 p.m.)

Growing week to week, ABC's repeat airing of "The Middle" stood as the most-watched TV show at 8:00 p.m., beating out Fox's original "Human Target" in Total Viewers (6.0 million vs. 5.6 million) and Adults 18-49 (1.5/5 vs. 1.4/5).

· "The Middle" generated its 2nd-biggest-ever repeat audience on the night.

"Better with You" (8:30-9:00 p.m.)

Jumping week to week by double-digit percentages in viewers (+16%) and young adults (+15%), ABC's repeat freshman "Better with You" topped both Fox's original "Human Target" and NBC's original "Undercovers" at 8:30 p.m. in Adults 18-49 (1.5/5), while overshadowing CBS' original holiday special ("Home for the Holidays"). In addition, "Better with You" defeated its broadcast rivals in the half-hour with Adults 18-34 (1.0/4-tie) and across all key Women demos (W18-34/W18-49/W25-54).

· Delivering its best-ever lead-in retention, the new ABC comedy held 100% of its Adult 18-49 audience from "The Middle."

"Modern Family" (9:00-9:30 p.m.)

Building on its lead-in at 9:00 p.m., ABC's replay "Modern Family" led the pack by a wide margin at 9:00 p.m. in Adults 18-49, beating Fox's original "Million Dollar Money Drop" by 36% (1.9/6 vs. 1.4/4). In fact, the encore telecast of ABC's "Modern Family" dominated original competition on each of the other networks during prime, including CBS' "12th Annual Home For the Holidays" special, Fox's entire lineup ("Human Target"/"Million Dollar Money Drop") and NBC's "Undercovers."

Thursday

With its lineup of the animated special "Dr. Seuss' How the Grinch Stole Christmas" from 8:00-8:30 p.m. leading into the live-action feature "Dr. Seuss' How the Grinch Stole Christmas" from 8:30-11:00 p.m., ABC finished No. 1 on Thursday across all key Adult demographics (AD18-34/AD18-49/AD25-54) and Teens 12-17.

· ABC's repeat holiday programming posted a dominant victory over Fox's original Thursday lineup, featuring a 2-hour Million Dollar Money Drop, winning by 33% among Adults 18-49 (1.5/5).

· ABC rose sharply over the same night last year, surging year over year by 133% in Total Viewers (6.3 million vs. 2.7 million) and by 150% in Adults 18-49 (2.0/7 vs. 0.8/3).

"ABC Thursday Movie of the Week: Dr. Seuss' How the Grinch Stole Christmas" (8:30-11:00 p.m.)

ABC's rebroadcast of the live-action feature "Dr. Seuss' How the Grinch Stole Christmas" stood as Thursday's No. 1 TV program in Adults 18-49 (2.1/7), beating its closest competitor by 17% (CBS' "The Big Bang Theory"). The live-action feature also took full control of the night with Adults 18-34 (1.8/7), key Women demos (W18-34/W18-49) and Teens 12-17 (2.0/8).

Saturday

ABC turned in a dominant victory on Saturday evening with its rebroadcast of the theatrical "Transformers," towering over CBS and FOX by 188% in Adults 18-49 and overshadowing NBC by 283% with young adults. In fact, ABC outdelivered its combined broadcast competition in Adults 18-49 (2.3/7 vs. 2.2/8 million - CBS-NBC-FOX).

"ABC Saturday Movie of the Week: Transformers" (8:00-11:00 p.m.)

· The ABC movie stood as Saturday's definitive No. 1 TV program in both Total Viewers (6.1 million) and Adults 18-49 (2.3/7).

· "Transformers" attracted ABC's largest audience for a Saturday night movie in over 2 years and the Net's highest Adults 18-49 number in nearly 3 years - since 5/3/08 and 2/9/08, respectively. Versus its broadcast premiere opposite Fox's "American Idol" finale (5/26/10), the "Transformers" encore produced significantly improved returns for ABC, jumping by 27% in Total Viewers (6.1 million vs. 4.8 million) and by 28% in Adults 18-49 (2.3/7 vs. 1.8/5).

· With the rebroadcast movie, ABC was up over the year-ago night (12/26/09) by 45% in Total Viewers (6.1 million vs. 4.2 million) and by 77% in Adults 18-49 (2.3/7 vs. 1.3/4).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 12/20/10, unless stated otherwise.





  [december 2010]  
S
M
T
W
T
F
S
   


· AMERICAN IDOL (FOX)
· BETTER WITH YOU (ABC)
· BIG BANG THEORY, THE (CBS)
· HUMAN TARGET (FOX)
· MIDDLE, THE (ABC)
· MILLION DOLLAR MONEY DROP (FOX)
· MODERN FAMILY (ABC)
· UNDERCOVERS (NBC)





most recent ratings | view all posts
[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.

[01/22/15 - 08:39 AM]
"Chicago P.D." Tied for #1 In Its Time Period in Adults 18-49 and Ranks #1 Outright in Adults 18-34 and All Key Adult-Female Demos
NBC spins the numbers for Wednesday, January 21.

[01/22/15 - 08:24 AM]
Wednesday's Broadcast Ratings: "Empire" Rises Yet Again for FOX
The newcomer rises to another series high in its third week.

[01/21/15 - 12:48 PM]
"K.C. Undercover," Starring Zendaya, Premieres Big on Disney Channel After Strong Watch Disney Channel App Debut, Sacks Competition, Is #1 Cable TV Telecast Year-to-Date Among Kids 2-11, 6-11 and Tweens
Disney Channel spins the numbers for Sunday, January 18.

[01/21/15 - 12:09 PM]
Sunday's "UFC Fight Night" on FOX Sports 1 is Most-Watched MMA Event on Cable Since 2009
FOX Sports spins the numbers for Sunday, January 18.