or


[12/28/10 - 04:26 PM]
Disney Channel Delivers Most-Watched Year in its History
Disney Channel spins the numbers for the year to date.

[via press release from Disney Channel]

Disney Channel Highlights For 2010

Disney Channel Delivers Most-Watched Year in its History; Is TV's No. 1 Network in Total Day Among Tweens 9-14 for 2nd Consecutive Year; Extends No. 1 Streak in Prime to 10 Consecutive Years Among Tweens 9-14 and to 8 Straight Years Among Kids 6-11

Disney Channel Marks 5th Consecutive Year with Cable's No. 1 Series Among Kids 6-11 and Tweens 9-14, and 3rd Consecutive Year with TV's No. 1 Animated Series Among Tweens 9-14

"Shake It Up" is Disney Channel's Highest-Rated Series Ever Among Tweens 9-14, Ranks as 4Q 2010's No. 1 TV Series in Kids 6-11 and Tweens 9-14 and Surpasses the First 8 Episodes of "iCarly" by 37%, on Average, Among Total Viewers, Kids 6-11 and Tweens 9-14

"Camp Rock 2: The Final Jam" is 2010's No. 1 Movie -- Continues Disney Channel's Unbroken 9-Year Streak Delivering TV's No. 1 Movie in Tweens 9-14 and 4th Straight Year with the No. 1 Cable Movie in Total Viewers

Disney Channel -- 2010

Powered by an unparalleled slate of original programming for kids and families -- notably newcomers "Shake It Up and family comedy "Good Luck Charlie," and "Hannah Montana Forever" -- and the No. 1 TV/Cable movie with "Camp Rock 2: The Final Jam," Disney Channel recorded its most-watched year in the network's history in Total Viewers and key kid targets.

Disney Channel was yet again the top choice for Tweens 9-14, a coveted demographic in which the network has ranked No. 1 in Prime for 10 consecutive years and No. 1 for 2 consecutive years, on a Total Day basis, as defined by Nielsen and the industry as a whole (6:00 a.m.-6:00 a.m.). Additionally, in Prime, Disney Channel ranked No. 1 for the 8th consecutive year among Kids 6-11, and has stood among the Top 2 cable networks in Total Viewers for 5 straight years.

Paul DeBenedittis, Senior Vice President, Programming, Disney Channels Worldwide, said: "2010 was an outstanding year for Disney Channel, with the Top 2 series in the kid and Tween demographics ('Hannah Montana Forever' and 'Good Luck Charlie'), particularly strong performances of our three new series ('Fish Hooks,' 'Good Luck Charlie' and 'Shake it Up') and our Disney Channel Original Movie ('Camp Rock 2: The Final Jam') ranking as TV's #1 movie among Tweens and cable TV's #1 movie in Total Viewers. We end the year buoyed by our viewers' longstanding appreciation of the programming we deliver and, as we enter a new year, we remain dedicated to introducing optimistic stories, positive characters and great music with themes that reflect kids lives."

2010 Total Day and Prime

· In Total Day, 2010 ranked as Disney Channel's most-watched year in the network's history among Total Viewers (1.72 million), Kids 6-11 (623,000) and Tweens 9-14 (533,000).

· Disney Channel was TV's No. 1 network for the 2nd consecutive year in Total Day among Tweens 9-14 (533,000/2.2 rating), and for the 3rd time in the previous 4 years in the key demo.

· Among its target demos, Disney Channel stood as TV's No. 1 network in Prime for the 8th consecutive year in Kids 6-11 (1.06 million/4.3 rating; 2003-2010) and for the 10th straight year in Tweens 9-14 (878,000/3.6 rating; 2001-2010).

· Disney Channel ranked as cable's No. 2 network in Prime among Total Viewers (2.58 million), marking the 5th consecutive year the network has ranked among the Top 2 cable networks (2006 - 2010).

2010 Program Highlights

· The debut of Disney's "Camp Rock 2: The Final Jam" (9/3/10) was TV's No. 1 movie among Tweens 9-14 (3.59 million/14.7 rating) and cable's No. 1 movie in Total Viewers (9.1 million).

· Impressively, 2010 marked the 9th consecutive year Disney Channel has delivered the No. 1 original movie telecast among Tweens 9-14.

· In Total Viewers, 2010 represented the 4th consecutive year that Disney Channel owned the year's No. 1 cable TV movie: 2010: "Camp Rock 2: The Final Jam" (9.1 million); 2009: "Wizards of Waverly Place The Movie" (13.5 million); 2008: "Camp Rock" (10.1 million); 2007: "High School Musical 2" (18.6 million).

· Notably, 4Q10's No. 1 TV series in key kids through its first 8 telecasts, "Shake It Up" holds a huge margin over the first 8 episodes of "iCarly," beating the series by 36% in Total Viewers (4.14 million vs. 3.04 million), by 35% in Kids 6-11 (1.80 million vs. 1.33 million) and by 39% among Tweens 9-14 (1.74 million vs. 1.25 million).

· For the 3rd consecutive year, "Phineas and Ferb" was TV's No. 1 animated series among Tweens 9-14 (1.09 million/4.5 rating).

· In Tweens 9-14, Disney Channel owned TV's Top 2 series, and 5 of TV's Top 6 scripted series overall:

· In Kids 6-11, Disney Channel held TV's Top 2 series, and 4 of the Top 5 overall:

Source: Nielsen Media Research, U.S. rating. 2010: 12/28/09-12/26/10, most current; 4Q10: 9/27/10-12/26/10, most current; K6-11/TW9-14 Program ranks based on trackage data with minimum 10 telecasts.





  [december 2010]  
S
M
T
W
T
F
S
   


· GOOD LUCK CHARLIE (DISNEY)
· HANNAH MONTANA (DISNEY)
· ICARLY (NICKELODEON)
· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)









most recent ratings | view all posts
[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.